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Alda expands to Croatia with new office and festival

Alda, the Amsterdam-based company behind leading EDM events including AMF, New Horizons and more, is expanding to Croatia.

The Dutch promoter, which is 50% owned by Live Nation-backed Insomniac, today announced it has opened an office in the capital, Zagreb.

In addition, Alda and Insomniac have also planned a new seven-day festival in the Croatian city of Pula, on the Adriatic coast.

The event, titled Secret Project Presents Pula Music Week, will take place in and around one of Europe’s oldest amphitheatres between 30 June to 6 July.

Peggy Gou, Solomon, Disclosure, Tale Of Us, Boris Brejcha, Charlotte de Witte and Black Coffee will each host their own evening. Support acts will be announced at a later date.

“Croatia will be the epic centre for the European dance industry for the foreseeable future”

Project Presents Pula Music Week is the second new festival Alda and Insomniac have launched together, after Saga festival in Bucharest, Romania.

Allan Hardenberg, director and co-founder of ALDA, says: “In the two years that the festival world has been on hiatus, we have of course not been idle. We’ve made plans for when it could all be done again… and that’s now! Earlier this month we officially opened our office in Zagreb, Croatia will be the epic centre for the European dance industry for the foreseeable future.

“There are so many options here, especially for destination festivals. With the Pula Music Week, music lovers can enjoy not just one evening, but a week of the very best DJs in a unique location, where they are provided with everything they need.”

Alda is behind events including A State of Trance in Utrecht, New Horizons in Germany (a JV with CTS Eventim) and Amsterdam Music Festival, the Netherlands’ largest indoor music festival.

Insomniac, meanwhile, has produced more than 2,000 events since 1993, including Electric Daisy Carnivals in North America, Japan, China and Mexico, and Nocturnal Wonderland, the US’s longest-running dance music event.


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