The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy

Glasgow’s Hydro reveals sponsorship, green plan

Scotland’s Hydro arena (cap. 13,000) has secured a naming rights deal with OVO, the UK’s third-biggest energy supplier (not to be confused with Drake’s record label).

The newly renamed OVO Hydro in Glasgow re-opened its doors in September following an 18-month closure and is now gearing up for a record-breaking 2022.

Next year, the nation’s flagship venue will host 40% more events than in an average year, with concerts from world-renowned acts such as Billie Eilish, Shawn Mendes, The Weeknd, Dua Lipa and Anne-Marie.

The OVO Hydro’s biggest-ever year of live entertainment will also see the venue continue to develop its sustainability credentials as part of a journey to achieve A Greener Festival‘s (AGF) ‘Greener Arena Certification’.

The AGF certification will include external verification that carbon reduction and transition strategies are at the heart of all venue operations, from catering to materials used and circularity.

OVO will support the venue’s goal to achieve the ‘Greener Arena Certification’ through funding of specific carbon-reduction and environmental initiatives recommended as a result of the annual accreditation process.

The venue will host 40% more events than in an average year, with concerts from Billie Eilish, Shawn Mendes and The Weeknd

In turn, the OVO Hydro will support the commitments in OVO’s ‘Plan Zero‘ to become a net-zero business by 2030 and drive progress towards zero-carbon living.

Billy McFadyen, director of finance and development at the SEC (Scottish Event Campus, which includes OVO Hydro), says: “OVO Energy is the perfect partner for SEC to help achieve our sustainable goals and objectives. We’re working hard to build on our existing, multi-layered sustainability programme and look forward to working with A Greener Festival towards achieving ‘Greener Arena Certification’ for the OVO Hydro.

“We’re grateful to OVO for their support towards this incredibly important consultation and certification process and look forward to working together to further strengthen our sustainability credentials, build upon the work we have already done, and make Scotland’s flagship entertainment venue as low impact as possible.”

The work with OVO and AGF will build on sustainability initiatives already in place across the SEC campus, which includes a sustainable food strategy, a pivot to digital ticketing and a long-standing partnership with conservation charity Trees for Life.

The SEC campus comprises the OVO Hydro, SEC Armadillo (cap. 3,000) and SEC Centre (cap. 13,000).


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.