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DEAG’s MyTicket installs commercial director

DEAG-owned Mytic MyTicket AG has announced the appointment of Sebastian Kahlich as commercial director.

Mytic MyTicket AG is the ticketing company behind its MyTicket.de and MyTicket.at ticketing platforms.

Kahlich previously spent four years as director of sales & marketing for Central Europe at Ticketmaster. In his new position, he will be responsible in particular for further expanding the areas of marketing, sales and brand partnership at the firm.

“Sebastian Kahlich is an excellent expert in the industry who has already achieved a great deal in the market,” says Moritz Schwenkow, member of the executive board and chief ticketing and technology officer of Berlin-headquartered DEAG.

“I am certain that with Sebastian Kahlich on board we will continue MyTicket’s extremely successful growth trajectory”

“We are delighted to have Sebastian join MyTicket as commercial director, as he is the perfect person for this responsible position thanks to his broad range of expertise and his excellent network. I am certain that with Sebastian Kahlich on board we will continue MyTicket’s extremely successful growth trajectory, which has made us a major player in the ticketing market in recent years, and that we will be even more successful.”

Kahlich, who began his career at Zomba Records in 2000 and has also held roles at RTL and Viacom, adds: “I have been observing MyTicket’s extremely successful and customer-oriented market presence for years and would like to thank MyTicket and DEAG for the trust they have placed in me.

“I am looking forward to the exciting challenge and the new tasks in a strong team and in an expanding company.”

German live entertainment giant DEAG recently postponed its return to the Frankfurt Stock Exchange. The group was due to list in Q1 2024, but announced that the management board had decided to continue conversations with investors at a later date as it was “in advanced conversations with several acquisition targets in accordance with its growth strategy, particularly in the ticketing segment”.

 


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Ticketmaster Germany hires director of music

Sebastian Kahlich has been appointed director of music and entertainment for Ticketmaster Germany.

Formerly director of brand partnerships for Starwatch Entertainment, in his new role Kahlich is tasked with managing Ticketmaster’s sales team while developing new business for the company in Germany.

Klaus Zemke, managing director of Ticketmaster Germany, says: “Sebastian has remarkable industry knowledge and brings with him an unprecedented level of expertise in his field. We look forward to him joining us and helping us to further expand our brand in Germany and around the world.”

According to the International Ticketing Yearbook 2019, Ticketmaster is one of a number of challengers to CTS Eventim, which “dominates the German ticketing market is all domains”.

“I am really looking forward to working with the new team”

Kahlich’s old company, Starwatch, formerly owned a share of another challenger, DEAG’s MyTicket, though it sold its 25% stake in mid-2018.

“I am really looking forward to my new job at Ticketmaster and to working with the new team,” says Kahlich.

“The growing live scene is, for me, the most exciting area in the entertainment industry, and with Ticketmaster there are great opportunities to be successful in this segment together with artists, organisers and marketers.”

 


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