German festivals unite to raise money for sector
Festival for Festivals, an online event organised by German music festival platform Höme, will raise money for events by encouraging fans to recreate the festival experience at home and selling wristbands and merchandise.
Events participating in the Festival for Festivals initiative include Superbloom, Das Fest Karlsruhe, Rock of Ages, Maifeld Derby, Sea You Festival and MS Dockville.
From 21 to 23 August, German festival fans around will be encouraged to dig out their camping chairs and pitch their tents to transform their homes and gardens into their favourite festival site, as large-scale events remain outlawed until the end of October.
Festivalgoers will be able to don festival wristbands and t-shirts by purchasing the Festival for Festivals box, with all proceeds going to participating festivals. Priced at €35, the box also contains a Höme magazine, adhesive tattoos, a reusable plastic cup and a festival-scented air freshener.
“We will celebrate our festival landscape together in a virtually connected way”
Fans can choose to support an individual festival from the Festival for Festivals list or donate the money to a joint festival fund. A lucky few will also receive a golden festival wristband in their box, granting free access to all participating festivals next year.
Festival for Festivals is also releasing an app in August, which will feature interactive challenges for festivalgoers to compete in, as well as broadcasts of past festival performances and talks.
“In the past few weeks, we have all felt what we will miss due to the absence of the festival season this year, but we have also seen many – be it festival fans or organisers – sharing their enthusiasm for this huge, diverse festival landscape,” comments Höme co-founder Johannes Jacobi.
“This is where we want to start with the Festival for Festivals, by collecting money to support festivals, initiatives, artists and service providers, but also giving the festival fans a stage – and celebrating our festival landscape together in a virtually connected way.”
Festival boxes can be bought here until 19 July.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.