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MMF’s Accelerator programme to return in 2020

The Music Managers Forum (MMF) and YouTube Music have announced that the Accelerator Programme for Music Managers will return in 2020, following a successful inaugural year.

The initiative, lauded as the first-ever independent funding and professional development programme designed solely for music managers, aims to increase the number of sustainable full-time management businesses, offering a combination of financial and educational support.

The programme currently benefits 24 managers across England and Scotland, who have received year-long grants of up to £15,000 and more than 80 hours of manager-specific education courses, through backing from Arts Council England and the Scottish Music Industry Association.

Applications for those wishing to participate in the 2020 programme open on Tuesday 15 October.

“MMF are absolutely thrilled that YouTube Music recognise the importance of Accelerator and that the programme will return next year,” says MMF’s strategy and operations director Fiona McGugan.

“Accelerator has already offered a career-changing experience for 24 upcoming music managers”

“It has already offered a career-changing experience for 24 upcoming music managers, and we look forward to sharing some of the impact data and successes in time for the opening of 2020 applications.”

Roz Mansfield, YouTube Music artist partnerships managers, comments: “As well as supporting the next wave of British talent, we also want to support the people who work tirelessly behind the scenes to make the industry function, grow and succeed.

“We at YouTube Music are so proud to be a sponsor of MMF and their Accelerator Programme and look forward to seeing what these talented managers go on to do next.”

Accelerator business partners include Music Ally, CMU Insights, Harbottle & Lewis, Sheridans, Simkins, Simons Muirhead & Burton, Music Insurance Brokers and SRLV. MMF aims to confirm and expand partnerships for 2020 before the programme begins.

Full details on how to apply to the programme will become available here.


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MMF reveals managers to benefit from Accelerator programme

Music Managers Forum and YouTube Music have announced the 24 beneficiaries of the Accelerator Programme for Music Managers (APMM). Under the programme, the chosen managers will receive funding to develop their businesses, as well as tailored training and expert mentoring.

APMM, lauded the first-ever independent funding and professional development initiative designed solely for music managers, launched in October last year.

The programme aims to aid the development of upcoming music management businesses, awarding grants of up to £15,000 and offering high quality educational support, delivered in partnership with CMU Insights and Music Ally. The programme receives additional backing from the Arts Council England (ACE) and the Scottish Music Industry Association (SMIA).

The 24 successful applicants represent a diverse range of talent across the genres of grime, metal, reggae, pop, drum’n’bass and jazz. The list of beneficiaries includes managers for Mammút, Poppy Ajudha, Voyager and Brookes Brothers.

“Managers are the lifeblood of the music business, our industry will continue to thrive if they have the support to continue focusing on their businesses”

“Accelerator is the first scheme I have seen that is dedicated to supporting music managers as they develop their careers within the industry,” says Rachel Miller of Rachel Miller Management, one of the programme’s beneficiaries.

“The mentorship, training and opportunity to establish a network of peers is going to be invaluable to furthering my management skills and expanding the success of my artists and company.”

Experienced manager and music specialist Paul Bonham will manage the initiative, taking a year-long secondment from his current position as relationship manager, diversity and culture at ACE.

“Managers are the lifeblood of the music business, and our industry will continue to thrive if they have the support to continue focusing on their businesses,” says Azi Eftekhari, Head of YouTube Music Partnerships, UK and Ireland.

“These 24 individuals represent some of the most exciting next wave of management industry, and we look forward to seeing how they use these funds to improve and evolve their business here in the UK.”

The full list of programme beneficiaries can be found here.

 


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Live biz figures join SMIA board

The Scottish Music Industry Association (SMIA), a trade body founded in 2008 to advocate for Scotland’s music business, has appointed a new chairman and three additional board members.

Dougal Perman, founder of digital content creation company Inner Ear, takes over as chairman, while BBC Scotland’s Sharon Mair – responsible for BBC Radio Scotland’s music output and events, including the recent Music Day festival – Scottish Development International senior executive Blake Hutchinson and Ticketmaster/Ticketweb’s director of business development, Gillian Henderson, join the board of the directors.

“With such great new additions, we are looking forward to continuing to work with our members to strengthen and champion Scotland’s music industry”

The new directors join existing board members Vic Galloway, Greg Kane, Michael Lambert, Claire MacKay, Lisa Whytock and Alex Smith and a membership comprising venues, agents, promoters and figures from the recorded music industry.

“With such great new additions, we are looking forward to continuing to work with our members to strengthen and champion Scotland’s music industry,” says SMIA in a statement.

 


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