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Scala goes mobile with Dice partnership

Iconic London venue Scala has agreed a ticketing deal with Dice.

As a result of the partnership, the 800-capacity King’s Cross club is going mobile, selling tickets for all its shows through the Dice app – which, among other things, ties tickets to the mobile device from which they were bought, making touting impossible, and allows for refunds for those unable to attend.

It follows a deal with the nearby Islington Assembly, which went fully mobile with Dice last September.

“Digital ticketing is the future of the music industry, and this is clearly the next big step for Scala”

“Digital ticketing is the future of the music industry, and this is clearly the next big step for Scala as a big London venue,” says Jane Cotter, the venue’s events coordinator. “Partnering with an innovative company like Dice means we can provide fans with easy-to-use tickets and most importantly the move will ensure our tickets don’t appear on the secondary ticketing market.”

Russ Tannen, Dice’s UK managing director, adds: “There’s nothing better than sitting down with the team that run one of London’s most iconic venues and realising they share the same values as you. In this partnership, Scala are putting fans first and touts last by going mobile with Dice.

“Not only are they continuing to invest in diverse and groundbreaking programming across their gigs and club nights, but they’re vastly improving the fan experience of discovering and buying tickets to the venue.”


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