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CAA’s Hugh Parsons plans ‘Ride for Ben’ fundraiser

Hugh Parsons, assistant to late CAA agent Ben Kouijzer, is planning a nearly 1,000-mile sponsored bike ride in memory of his close friend and mentor, who died from cancer late last year.

Kouijzer, an electronic music agent at Creative Artists Agency in London, passed away in November after being diagnosed with malignant peripheral nerve sheath tumour (MPNST), a rare and aggressive form of cancer. He was just 36.

Parsons, who remains with CAA, is cycling the length of Great Britain, from Land’s End in Cornwall to John o’Groats in the Scottish Highlands, to raise money for Sarcoma UK, a charity that supported Kouijzer throughout his battle with cancer.

At press time, Parsons has raised more than £6,000 for Sarcoma UK for the 1,500km ride, which he will do in ten days in the company of his friend, Max.

“Ben was a very special person who I was lucky enough to call a close friend and mentor,” explains Parsons. “We first met through his brother, Christiaan, who DJed at one of my Stevie Wonderland shows in Manchester in 2015, and Ben and I stayed in touch since, ending up with me working for him at CAA. Among so many huge life lessons, Ben taught me to make time for everyone, park your ego, be as fair as possible, and to stay positive.

“Ben taught me to make time for everyone, park your ego, be as fair as possible, and to stay positive”

“Ben passed in Mexico at the end of 2020 following a long struggle with an uncommon cancer called a sarcoma (or MPNST), which initially infected his back and later his lungs. He was a fighter through and through; however, the final blow was dealt by Covid.

“In between Ben’s two diagnoses, he signed up to run the London marathon for Sarcoma UK but was not able to. I will be following through on Ben’s promise to Sarcoma UK and raising the money Ben would have raised in his name. Charities have been hit especially hard by Covid, and this has been felt even more acutely by already underfunded sarcoma researchers.”

The ride will see Parsons and Max average 150km a day and climb over 15,000m (the equivalent of nearly two Everests), burning the same amount of calories as 14 marathons. “It’s a pretty mad idea, but inspired by Ben, I’m sure we’ll pull through,” Parsons adds. “Please give generously!”

To donate to the ‘Big Ride for Ben’, click here to visit the fundraising page on JustGiving.


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