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Venue Coalition reaches 70+ member arenas

North American booking consultancy Venue Coalition has increased its portfolio to more than 70 arenas, after adding ten new member venues in 2017.

Venue Coalition, led by Jeff Apregan, acts as a booking ‘advocate’ for independent arenas and theatre venues, engaging with industry decision-makers to identify new business opportunities and influence tour planning decisions to the benefit of its members.

Steve Kirsner, vice-president of booking and events SAP Center (17,496-cap.) in San Jose, California – one of 2017’s new intake – says: “SAP Center management is excited to be a part of Venue Coalitionr. “In the very competitive Bay Area market, Venue Coalition will provide another outlet of intelligence, which will help keep SAP Center in the forefront as the premier sports and entertainment venue in northern California.”

“2017 was another year of significant growth for Venue Coalition”

Another new member venue is First National Bank Arena (11,704-cap.) in Jonesboro, Arkansas. Its director, Jim Brown, adds: “Venue Coalition plays an integral part of our marketing and programming strategy here at First National Bank Arena. The services and knowledge that Jeff Apregan, Andrew Prince and their whole Venue Coalition team provides is invaluable.”

Andrew Prince, executive vice-president and partner at Venue Coalition, says: “2017 was another year of significant growth for Venue Coalition. Our members are actively engaged, and together we are booking more shows than ever before.”


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