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Rock in Rio founder plans new 105,000-cap festival

Roberto Medina, founder of the largest festival in South America, Rock in Rio, has announced a new event which is set to be “the biggest music, culture and art festival Sāo Paulo, Brazil, has ever seen”.

The inaugural edition of The Town will take place in September 2023, welcoming up to 105,000 people per day to the Interlagos race track in Sāo Paulo – the largest city in Latin America.

The event will involve “lots of music, lots of stages and lots of entertainment, with national and international attractions during the five days of celebration,” according to Medina.

“I love Brazil intensely,” says Medina. “And, just like Rock in Rio, The Town was born from this passion for our land, from the amplification of looking at new opportunities and from the desire that the pandemic brought me in these months of confinement to bring something new.

“It will be surprising. The entire concept was conceived based on an inspiring and cosmopolitan São Paulo, in addition to being ready to host an event of this magnitude.”

“The entire concept [of The Town] was conceived based on an inspiring and cosmopolitan São Paulo”

From next year, Brazil will host Rock in Rio (cap. 100,000) in even years and now The Town in odd years.

The Brazilian edition of Rock in Rio will be held between 2–4 and 8–11 September 2022 at the Olympic Park in Rio De Janeiro, and will be headlined by Justin Bieber and Demi Lovato.

The Lisbon-based edition of Rock in Rio (cap. 80,000) will also take place next year (18–19 and 25–26 June), with Foo Fighters, The National, Liam Gallagher, Duran Duran, a-ha, Xutos & Pontapés, Bush and Post Malone all confirmed.

The Brazil and Lisbon editions of Rock in Rio were called off in 2021 and 2020.

Rock in Rio is majority-owned by Live Nation after the entertainment giant increased its shareholding in the company, in 2019.

 


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Kylie, Little Mix to play all-female T4F festival

LittleBrazil’s Time For Fun (T4F), the largest live entertainment company in South America, is launching GRLS!, a new two-day festival celebrating the role of women in music.

Kylie Minogue and Little Mix are heading up the event’s all-female line-up, which also features US rapper Tierra Whack and Brazilian acts Linn da Quebrada, Gaby Amarantos and Mulamba.

Curated by Brazilian music platform Popload, GRLS! is taking place on 7 and 8 March – International Women’s Day – at the Latin American Memorial in São Paulo.

Talks, lectures and workshops focusing on the role of women in culture will also form part of the event’s programming.

“Our main goal was to design a festival made by women and non-binaries, that would also lead to an all-gender debate about the role and representation of women in our culture”

“Our main goal was to design a festival made by women and non-binaries, that would also lead to an all-gender debate about the role and representation of women in our culture,” explains Paola Wescher, T4F artistic director and Popload partner.

“Women always have to try harder, impose themselves more and achieve more to be respected. We have many strong women in all sectors of the music industry, both on stage and behind the scenes, making everything happen. We want to amplify these voices and be a milestone in this regard.”

More information can be found here.

 


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T4F’s Credicard Hall becomes UnimedHall

Brazil’s Time 4 Fun (T4F), the largest live entertainment company in South America, has secured a new naming-rights agreement for its venue in Santo Amaro, Sao Paulo.

The 7,500-capacity theatre formerly known as Credicard Hall is now called UnimedHall, with health cooperative Unimed becoming its naming sponsor for the next five years.

Since opening in 2000, UnimedHall has hosted performances by artists including Oasis, Kylie Minogue, Avril Lavigne, Demi Lovato and BTS.

T4F’s other venues include the KM de Vantagens Hall (8,450-cap.) in Rio de Janeiro and the Renault Theatre cinema in Sao Paulo.

 


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Taylor Swift announces 2020 tour

Taylor Swift will embark on tour once more in summer 2020, with a run of European festival dates, as well as South and North American shows.

The tour announcement comes after the release of Swift’s latest album Lover last month.

The singer kicks off her international tour with a headline slot at one-day Werchter Boutique in Belgium on 20 June, before playing the Waldbühne amphitheatre in Berlin (22,290-cap.), Oslo Sommertid festival in Norway (55,000-cap.), Denmark’s Roskilde festival (70,000-cap.), Open’er in Poland (60,000-cap.), Festival de Nîmes in France (24,000-cap.) and Portugal’s Nos Alive (55,000-cap.).

“I want to go to some places I haven’t been and play festivals. Where we didn’t have festivals, we made some. Introducing, Lover Fest East and West!”

Swift will then cross the Atlantic a show at the 55,000-capacity Allianz Parque in São Paulo, Brazil, ahead of four US shows as part of her newly created Lover Fest. Lover Fest West will take place at Los Angeles’ 100,000-capacity SoFi Stadium, whereas Lover Fest East will be held at Foxborough, Massachusetts’ Gillette Stadium (66,829-cap.).

“I want to perform [Lover] in a way that feels authentic,” writes Swift on Twitter. “I want to go to some places I haven’t been and play festivals. Where we didn’t have festivals, we made some. Introducing, Lover Fest East and West!”

The singer’s 2018 Reputation world tour was the highest-grossing US tour in history, selling over two million tickets for 38 shows for a total of US$266.1 million.

A full list of 2020 tour dates can be found here.

 


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