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AXS adds former Eventbrite execs to business team

AEG ticketing partner AXS has added two former Eventbrite executives to its sales team, as the company continues to grow its music sector.

Shaun Eidson joins the team as vice president of sales for music and Stephanie Streeter takes on the role of senior director of sales for music.

Combined, the new hires have more than two decades worth of industry experience across business development, sales and strategic partnerships.

Having previously worked at fellow ticketing companies Eventbrite and StubHub, Eidson will develop and manage engagements with music venues, promoters and artists to implement the AXS platform in international markets.

Streeter, who helped lead the migration of Ticketfly clients over to the Eventbrite platform, will develop partnerships with music festivals, venues and promoters in her newly created role at AXS.

“Shaun and Stephanie bring deep knowledge of what artists and venues require from their ticketing partner”

Eventbrite now has fewer than 100 clients left to migrate, according to a recent Q2 financial report.

“The AXS platform is pushing the pace of innovation for the music industry at every level, from clubs and theatres to arenas, and we continue to add partners that are looking for more sophisticated and robust tools to help grow their businesses,” says Rob Sine, chief revenue officer for AXS, who both Streeter and Eidson will report to.

“Shaun and Stephanie bring deep knowledge of what artists and venues require from their ticketing partner to continue to serve the ever-evolving needs of artists, promoters, and fans and we are thrilled to have them join the AXS team.”

AXS launched its official price-capped resale platform at AEG-owned London arenas the O2 (20,000-cap.) and the SSE Arena (12,500) earlier this year.

 


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Grammy performances yield 480% sales gain for artists

Songs performed at Saturday’s 61st Grammy Awards by Lady Gaga, Kacey Musgraves, Bradi Carlile, H.E.R. and others, collectively contributed to a 480% increase in digital download sales, according to Nielsen Music.

The songs performed at the awards ceremony, including H.E.R.’s ‘Hard Place’ (up 102,000%), Kacey Musgraves’ ‘Rainbow’ (up 9,430%), Brandi Carlile’s ‘The Joke’ (up 2,771%) and Lady Gaga and Bradley Cooper’s ‘Shallow’ (up 229%), collectively sold 71,000 downloads on the day of the show, 12,000 more than on the day before the awards.

‘Shallow’, winner of best pop duo/ group performance, was the biggest seller of all Grammy-performed songs, selling 14,000 downloads on the day of the awards. The song lost out to Childish Gambino’s ‘This is America’ in the record of the year category, a win predicted by artificial intelligence platform, DataRobot.

Musgraves’ Golden Hour, winner of album of the year and best country album at the Grammys, also saw a vast increase in sales, selling over 3,000 copies on Saturday, up from less than 1,000.

Songs performed at the awards ceremony collectively sold 71,000 downloads on the day of the show, 12,000 more than the day before

Songs featuring in a Dolly Parton tribute performed by Musgraves, Katy Perry, Miley Cyrus and Parton herself, among others, also registered sales increases. The original Parton versions of the five songs performed in the medley sold 6,000 downloads collectively, up 718% in comparison to the previous day’s 1,000 downloads.

The sum includes Parton’s renditions of ‘Here You Come Again’, ‘Jolene’, ‘Red Shoes’ and ‘9 to 5’, along with her version of Neil Young’s ‘After the Gold Rush’.

This year’s Grammy Awards, held at Staples Center in Los Angeles, saw other notable performances from awards host Alicia Keys, Janelle Monae, Shawn Mendes, Cardi B, and St Vincent and Dua Lipa, winner of best new artist.

See the full list of winners at the Recording Academy website.

 


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The Ticket Factory introduces new commercial team

One of the UK’s leading national ticketing agents, the Ticket Factory, has today announced the creation of a new commercial team tasked with creating more sales and driving profits.

The ticketing company, is owned by UK venue operator NEC Group and is the official box office for the NEC Birmingham as well as a ticket seller for top music festivals like Latitude and Download. It hopes the move will nurture already established links with clients and partners as well as secure new ones.

The team will be comprised of four handpicked individuals. Previously consumer sales and marketing director, Chris Pile has been appointed as commercial director. He will be joined by Nick Fenton, who will take on the role of commercial manager. Fenton will also be tasked with selling TTF’s industry-leading trade system ExpoWare.

On the subject of his new appointment, Pile says: “I’m looking forward to the opportunities myself and my team can build and nurture with both clients and partners for the Ticket Factory.  

“This is the next exciting stage in the Ticket Factory’s development”

“Driving market awareness of TTF’s products and services is essential to achieving our business goals.”

The pair will be joined by partnership manager Aliya Hussain, who will take on the company’s marketing and distribution reach. The team is finished by group sales manager Kelly Sharman.

Speaking about the Ticket Factory’s aims, director of ticketing Richard Howle says: “This is the next exciting stage in the Ticket Factory’s development.

Introducing a dedicated commercial team serves to propel these ambitions.”

The news of the new commercial team comes after the Ticket Factory recently secured an exclusive three year ticketing contract with Crufts. It hopes the new team will be able to deliver an expanded product range to high-profile clients like this.

 


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