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Royal Albert Hall to host Jeff Beck tribute shows

Triple A Entertainment Group is teaming with Eric Clapton to stage two concerts honouring the memory and artistry of the late guitar great Jeff Beck.

Beck passed away peacefully on 10 January this year after contracting bacterial meningitis. The 2x Rock and Roll Hall of Fame inductee rose to fame in the 1960s after succeeding Clapton as a member of the Yardbirds, and went on to front the Jeff Beck Group and Beck, Bogert & Appice, before enjoying success as a solo artist.

The tribute shows will take place at the Royal Albert Hall in London from 22-23 May. The list of artists appearing will be finalised nearer the time, but acts expected to take part in both concerts include Clapton, Doyle Bramhall, Gary Clark Jr, Billy Gibbons, Imelda May, John McLaughlin, Robert Randolph, Olivia Safe, Rod Stewart, Joss Stone, Susan Tedeschi and Derek Trucks, in addition to Rhonda Smith, Anika Nilles and Robert Stevenson from the Jeff Beck Band.

Surplus income from the tribute concerts will be donated to the Folly Wildlife Rescue based in Tunbridge Wells, Kent

The actor Johnny Depp is also set to perform on both nights. Depp played a number of dates with Beck, including at the Montreux Jazz Festival, and the pair recorded the collaborative album 18, released in July 2022.

Surplus income from the tribute concerts will be donated to the Folly Wildlife Rescue based in Tunbridge Wells, Kent.

Triple A previously partnered with Kilimanjaro Live to present Beck’s two dates at London’s Royal Albert Hall in May last year.

“We were fortunate to have promoted him on many occasions and he delivered every time,” Triple A’s Pete Wilson told IQ earlier this year. “Our live world has lost a unique genius.”

 


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Machine Gun Kelly to play one-off show at RAH

Genre-bending rapper Machine Gun Kelly has announced a special one-off show at London’s historic Royal Albert Hall on 31 May 2023.

MGK will follow in the footsteps of counterculture icons such as The Beatles, The Rolling Stones, Pink Floyd supporting Jimi Hendrix, Black Sabbath, and Led Zeppelin in performing at the 152-year-old venue.

“The Hall has been a home for trailblazers, innovators and cultural icons since we opened in 1871,” says Matthew Todd, director of programming at the Royal Albert Hall. “We couldn’t be more excited to welcome MGK later this year, one of the leading artists of his generation and someone that has evolved constantly as the best artists do.”

“The Hall has been a home for trailblazers, innovators and cultural icons since we opened in 1871”

MGK performs at the Hall off the back of a major arena tour across North America and Europe and a number 1 album – Mainstream Sellout.

The Cleveland native sold more than 425,000 tickets to the North American leg of his Mainstream Sellout Tour.

His career kicked off with debut studio album, Lace Up, in 2012, followed by further hip-hop releases with General Admissions (2015) and Bloom (2017). His next album, Tickets to My Downfall, marked a revolutionary left turn to rock/pop punk, going on to become his first album to top the Billboard 200 chart. He then followed up with 2022’s Mainstream Sellout, a collaboration with Blink-182 drummer Travis Barker.

For his contributions to music, MGK was named as one of 2022’s Time 100 Next, a list honouring the emerging leaders from around the world who are shaping the future and defining the next generation of innovators. He has amassed over 15.5 billion streams online and sold over 10 million albums.

 


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Royal Albert Hall appoints James Ainscough as CEO

London’s Royal Albert Hall has announced the appointment of James Ainscough as its new chief executive officer.

Ainscough is currently CEO of charity Help Musicians and will join the Hall in late spring.

Ainscough was formerly with the Royal Albert Hall from January 2008 to December 2017, initially as director of finance and administration and then as chief operating officer. He oversaw strategic and day-to-day artistic and commercial operations, customer services, marketing, fundraising, facilities and business services.

“The Royal Albert Hall has always been close to my heart,” he says. “It has been a privilege to lead Help Musicians for the past five years and the charity is in now in good spirit with a clear strategy, a strong sense of purpose, and a wonderful team of staff, trustees and partners. Only a really special opportunity, like ‘coming home’ to the Royal Albert Hall, could have tempted me to leave.

“We will do all we can to support and nurture the wider music ecosystem of which we are an integral part”

“There are multiple challenges ahead but those are what most energise me. I could not be more excited to return to work with the Hall’s dedicated team. Together we will ensure the Hall offers the most amazing events and experiences to the most diverse audiences. And recognising its privilege as a prominent and much-loved venue, we will do all we can to support and nurture the wider music ecosystem of which we are an integral part.”

Ainscough succeeds Craig Hassall, who stepped down as CEO last month to become president and chief executive of Playhouse Square in Cleveland, Ohio. Dan Freeman, the Hall’s COO, will continue to act as Interim CEO until Ainscough starts his new role.

“James combines a passion for the promotion of music and cultural enlightenment with the vision and business skills required to lead the Hall through its next phase, applying financial prudence to extending our reach and our artistic ambitions,” says Royal Albert Hall president Ian McCulloch. “The Royal Albert Hall will benefit greatly from James’ experience, talent, enthusiasm and determination. We are delighted that he will soon be re-joining the team.”

 


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Live Nation teams with RAH to launch Highways fest

Live Nation and the Royal Albert Hall have teamed up to launch new Country and Americana festival, Highways.

The London venue has confirmed acts such as Kip Moore, Morgan Wade, Jackson Dean and Stephen Wilson Jr for the inaugural festival on Saturday 20 May 2023.

Performances will be held in the main auditorium in addition to curated showcases speckled across adorning rooms.

“I am thrilled to bring to life this incredible festival alongside our partners at the Royal Albert Hall,” says Live Nation’s VP touring, Anna Sophie-Mertens. “It is every artist’s dream to play this legendary venue; and delivering such an unforgettable occasion for the Country and Americana community has been a longstanding dream of mine.”

Tickets go on sale this Friday (9 December), with further musical performances and offerings at Highways to be announced soon.

“We’re particularly pleased to be able to build on the long-running history of country music at the Hall in this way – as these genres continue to grow from strength to strength in the UK”

“We’re delighted to be building a completely new Country and Americana event with our long-standing partners at Live Nation,” adds Matthew Todd, head of programming and engagement at the Royal Albert Hall. “Our 152-year old auditorium will provide a backdrop unlike anywhere else for some brilliant acts, and we’re particularly pleased to be able to build on the long-running history of country music at the Hall in this way – as these genres continue to grow from strength to strength in the UK.”

The Hall has a long history of promoting country music and Americana in the UK, including shows by Johnny Cash, Bruce Springsteen, Bob Dylan, Willie Nelson, John Denver, Kacey Musgraves and the UK debut of Creedence Clearwater Revival in 1970.

Other notable moments of American history at the venue have included addresses by five Presidents from Taft to Clinton, UK v US basketball tournaments during the war, The Beatles attending a Bob Dylan concert, Pink Floyd opening for Jimi Hendrix, and appearances by the likes of Ella Fitzgerald, Frank Sinatra, Jay Z, and Diana Ross.

Elsewhere, the Country to Country (C2C) festival has added Morgan Evans to its main stage lineup for 2023. The Australian singer/songwriter joins previously announced headliners Zac Brown Band, Thomas Rhett and Lady A on the bill.

C2C’s 10-year celebration will take place at The O2 in London, Dublin’s 3Arena and Glasgow’s OVO Hydro from 10-12 March.

 


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Lucy Noble hired as AEG’s first artistic director

Former National Arenas Association (NAA) chair Lucy Noble is departing the Royal Albert Hall to become AEG Presents’ first ever artistic director.

Noble joins AEG’s European senior leadership team, assuming responsibility for setting the artistic direction across the company’s live touring and events business.

Tasked with overseeing content creation as well as the production of new events, Noble also assumes responsibility for promoting and touring shows, with an initial focus on the UK, followed by an eventual expansion into Europe and other territories.

Noble has served at the RAH for two decades and held a hybrid commercial/artistic role at the London venue prior to being appointed as its first artistic director last year.

“Professionally, this is a huge win for AEG and only strengthens our world-class reputation; I can’t wait to see the creativity and direction she’ll bring to our AEG Presents business as we move forward on this exciting next phase in our journey,” says AEG UK CEO Steve Homer. “On a personal level, I’m extremely chuffed – I’ve worked with Lucy for many years and it’s always been a wish of mine to bring her over to our side of the fence. We’re thrilled this is now a reality.”

Noble, who will assume her new position at AEG in the coming months, is an executive member of UK trade body LIVE, as well as chair of the Live Group’s venues sub-committee, and most recently served as chair of the NAA. Earlier this year she received the NAA Award for Outstanding Contribution to the NAA and the live music industry.

“It was always going to take something pretty spectacular to draw me away from ‘The Hall’”

“I’ve worked closely with the AEG team for many years and have long since admired their work – to join a leader of this calibre, working across live music and events, is something I can’t wait to be part of,” she says. “After a two decade tenure, I count many of my colleagues as dear friends and as such, it was always going to take something pretty spectacular to draw me away from ‘The Hall.’ While it will always hold a special place in my heart, I’m excited about what’s to come.”

Under Noble’s direction, the RAH gained a reputation as a promoter in its own right, producing original concerts as well as attracting a wide range of high profile shows, promoters and artists, while her leadership of the Hall’s engagement programme has seen it increase its reach to nearly 200,000 individuals every year.

“We all wish Lucy the very best in her new role and are sure that she will continue to shine,” says Royal Albert Hall CEO Craig Hassall. “The Hall’s immensely experienced and dedicated staff will continue to present an extraordinary programme of events which have been booked by Lucy’s team, including a heart-warming Christmas season – featuring carols, traditional concerts, jazz, drag, soul, classic ballet and so much more – and Cirque du Soleil’s Kurios, which brings in the new year.”

Hassall announced in August that he is stepping down at the start of the 2023 season to take up the position of president and chief executive of Playhouse Square in Cleveland, Ohio. Dan Freeman, who joined the Hall in June from his previous role as chief financial officer at LW Theatres Group, will lead the organisation as interim CEO until Hassall’s replacement comes on board.

“I am delighted that Dan has agreed to step up to lead the organisation until the new CEO starts in 2023,” adds Hassall. “Dan has already demonstrated great leadership and everyone at the Hall is focussed on ensuring continuity for artists and audiences alike.”

 


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Royal Albert Hall CEO Craig Hassall to step down

The Royal Albert Hall has announced the departure of CEO Craig Hassall, who will step down at the start of the 2023 season.

He joined the iconic London venue (cap. 5,272) in 2017 from his previous role as CEO of Opera Australia. He led extensive plans for the Hall’s 150th anniversary in 2021, and subsequently its survival and recovery through the Covid-19 pandemic.

During his six-year tenure, Hassall oversaw a multimillion programme of refurbishment of the Grade I listed venue, as well as “dramatic” growth in the Hall’s own concert promotions.

Hassall has accepted a position as president and chief executive of Playhouse Square in Cleveland, Ohio.

Craig said: “After six wonderful years at the Hall it is time for me to bid a very fond farewell. I have genuinely loved working with the team, and despite all the recent challenges we have faced, it has been a huge privilege to lead the Royal Albert Hall through some great times (and some daunting ones!)”

“[Hassall] has played a pivotal role in sustaining us through the Covid-19 pandemic”

Ian McCulloch, president of the Royal Albert Hall, says: “We have benefitted from Craig’s many talents for nearly six years. During this tenure, Craig has accomplished a great deal for the good of the Hall and the wider cultural sector.

“He has played a pivotal role in sustaining us through the Covid-19 pandemic, in enhancing our reputation and in enabling the Hall to reach even wider audiences. He will be leaving us with our deep gratitude and goodwill.”

Hassall will now lead one of North America’s top performing arts centres in Playhouse Square, the second largest theatre district in the US, with 11 venues in total. He replaces outgoing CEO Gina Vernaci, who retires in February after a 39-year career with the organisation.

“Playhouse Square has a great history of accomplishment and leadership in the performing arts industry,” Hassall continued. “It’s poised to play an even bigger role and I am honoured and excited to have the opportunity to partner with the board of Trustees and this talented team to take Playhouse Square to the next level.”

Hassall will relocate to Cleveland to join Playhouse Square in early 2023, after completing the London Christmas season and the bedding in of the annual Cirque du Soleil season.

The Hall will announce plans for Craig’s replacement in due course.

 


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Inside the Royal Albert Hall’s sustainability push

The Royal Albert Hall’s Lucy Noble and Neal Hockley have detailed the historic London venue’s sustainability focus in a new interview with IQ.

The Hall’s sustainability group meets quarterly to co-ordinate activities geared towards reducing the RAH’s environmental impact as part of plans to make the building as eco-friendly as possible.

Since 2016, work has been ongoing to change all the lighting in the 5,500-cap auditorium to LED, which has cut electricity usage by two-thirds in the completed areas. However, modernising the beloved Grade I listed Victorian building is not without its challenges.

“There are constraints with the structure of the building being 152 years old now and, because of the listing, not being able to change some of the key features,” explains building project engineer Hockley. “It would be nice to put modern insulation into walls and things like that, which we can’t do, and it would be lovely to get rid of the glass roof because of all the heat gains that come through from that, but obviously that would have massive implications.

“It is a challenge, but it is possible to work with it. We’re running a new filter system, which is far more efficient. We have seen electrical consumption reduce through that and the LED rollout as well. The EU directive to get rid of halogen lighting has driven everyone to try and work to LED. But obviously it’s a large auditorium, and I’m told red is the hardest colour to light against because of the colour rendering. It’s taken us quite a while to get to this point.”

Through various efficiency measures, the Hall has managed to keep emissions at 2019 levels, month-on-month, despite major projects such as new chillers to cool the auditorium.

It has also invested in a £900,000 upgrade of its ventilation system in response to the pandemic, opting to use EC rather than belt-driven fans due to being less harmful to the environment. The VAV (variable air volume) units respond to the CO2 in the air, so can tell when a room is not being used, with the fan speed being turned down automatically. Previously, they would run 24 hours a day.

“When we do a project, at the heart of it is efficiency and trying to reduce our carbon as much as we can”

“At the moment it’s on full speed because of Covid, but eventually we will see the electricity consumption drop, because it can sense the pressure and then the fan speed reduces,” adds Hockley. “It’s just an example that when we do a project, at the heart of it is efficiency and trying to reduce our carbon as much as we can.”

The venue’s artistic director Lucy Noble is one of the speakers at this year’s Green Events & Innovations Conference (GEI), the leading gathering for sustainability at live events. Presented by A Greener Festival (AGF) in partnership with the International Live Music Conference (ILMC), the 14th edition of GEI will take place at the Royal Garden Hotel in Kensington, London on Friday 29 April.

Noble, who is also chair of the UK’s National Arenas Association (NAA), reveals the RAH is introducing a green rider for promoters, encouraging them to use the venue’s own PA and lights; bring cups or bottles to refill from the coolers, or use Harrogate Spring Water if bottles are needed; and dispose of any show-related waste via the recycling companies listed in the rider.

“You wouldn’t believe how much wastage there is in terms of food, single use plastics, etc, so this is trying to combat that and I think most people are up for that now,” she tells IQ. “We will soon get rid of plastic front-of-house. We haven’t had plastic straws, forks and knives for many years, it’s all wooden now, and we try to use sustainable suppliers.

“We work with Harrogate Water, who are moving to a bottle that is 100% made from recycled materials and is 100% recyclable. People sometimes look at plastic and think it’s the big evil, but if you work with plastic that is from a recycled nature it can actually be really good. Harrogate Water is already operating on a net zero basis and we try to work with companies with strong sustainability credentials.”

“We will put a carbon management plan together over the course of this year”

Hockley, who has worked for the RAH since 2016, is in the process of putting together a carbon management plan for the venue, including key performance indicators (KPIs) around achieving net-zero carbon.

“We will put that plan together over this year,” he says. “It’s bringing items that the Hall is doing already under one document, if you like, with KPIs so that we can benchmark where we are every year. So with our energy, we’ve benchmarked a year, but there are other things that we need to benchmark as well and that plan will bring everything together and demonstrate how we are going to get to net zero.”

The venue has also brought audio in-house, dramatically reducing the number of lorries travelling to and from the Hall, with the majority of shows now using its audio rig. In addition, it plans to integrate a power monitoring system where any member of staff can log in and check the amount of power being used on a show-specific basis, allowing them to monitor the emissions created by a single show and work with the promoter to cut them.

Tonight (25 March) sees the continuation of the Teenage Cancer Trust charity concert series at the Hall with a concert by The Who, followed by Liam Gallagher (26 March) and Ed Sheeran (27 March).

 


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Steve Strange wins posthumous honour at Pollstar Awards

The late Steve Strange was honoured at last night’s annual Pollstar Awards, held at the Beverly Hilton’s International Ballroom in Los Angeles.

The legendary booking agent and X-ray Touring co-founder, who passed away in September 2021, posthumously won International Booking Agent of the Year.

In what Pollstar dubbed the most emotional moment of the night, manager Andy Gould paid tribute to the late agent, bringing a cardboard cutout of Strange onstage with him.

“This guy wasn’t just my friend, he was all of our friends; he wasn’t my agent, he was kind of all of our agent,” Gould said. “I miss him so fucking much, I really do. And I think I speak for everyone in the room: We need more Steve Stranges.”

A number of other international execs and venues also scooped awards at the 33rd annual ceremony, including Barrie Marshall (Marshall Arts) who took home International Promoter of the Year – not for the first time.

“I think I speak for everyone in the room: We need more Steve Stranges”

London’s Royal Albert Hall, which celebrated its 150th anniversary in 2021, was honoured not once but twice with the Milestone Award and International Venue of the Year.

Elsewhere, Harry Styles was presented with the Major Tour of the Year award for his ‘Love on Tour’ arena run. Styles’ manager Jeffrey Azoff of Full Stop Management also received recognition in the Personal Manager of the Year category.

Other award-winning executives include Amy Corbin of C3 Presents (Talent Buyer of the Year), Bob Roux of Live Nation (Bill Graham Award/Promoter of the Year) and Dave Rowan of High Road Touring (Bobby Brooks Award/Agent of the Year).

CAA, meanwhile, won Booking Agency of the Year.

A full list of Pollstar Awards 2022 winners is below:

Major Tour of the Year: Harry Styles, Love on Tour

Best Rock Tour: Foo Fighters

Best Hip-Hop Tour: J. Cole, The Off-Season Tour

Best R&B Tour: Earth, Wind & Fire, Miraculous Supernatural Tour

Best Pop Tour: Maroon 5

Best Country Tour: Chris Stapleton, Chris Stapleton’s All-American Road Show Tour

Best Latin Tour: Enrique Iglesias / Ricky Martin, Live in Concert

Comedy Tour of the Year: Sebastian Maniscalco, Nobody Does This Tour

Best Support/Special Guest Act and Tour: Garbage (Alanis Morissette)

Best Residency: Lady Gaga, Jazz & Piano, The Las Vegas Residency, Park Theatre, Las Vegas

Best Family, Event or Non-Music Tour of the Year: Disney on Ice

Best New Headliner/Artist Development Story: Billy Strings

Music Festival of The Year (Global; over 30K attendance): Austin City Limits Music Festival, Austin, Texas

Music Festival of The Year (Global; under 30K attendance): Ohana Festival, Dana Point, Calif.

Nightclub of the Year: Troubadour, West Hollywood, Calif.

Theatre of the Year: Ryman Auditorium, Nashville, Tenn.

Arena of the Year: The Forum, Inglewood, Calif.

Red Rocks Award – Outdoor Concert Venue of the Year: Ascend Amphitheater, Nashville, Tenn.

Best New Concert Venue – Small Venue: Brooklyn Bowl, Nashville, Tenn.

Best New Concert Venue – Arena: Climate Pledge Arena, Seattle, Wa.

Best New Concert Venue – Outdoors: Sofi Stadium, Los Angeles, Calif.

International Venue of the Year: Royal Albert Hall, United Kingdom

Venue Executive of the Year: David Kells, Bridgestone Arena

Talent Buyer of the Year: Amy Corbin, C3 Presents

Small Venue Talent Buyer of the Year (Under 10,000 Capacity): Donna Busch, Goldenvoice

Bill Graham Award/Promoter of the Year: Bob Roux, Live Nation

International Promoter of the Year: Barrie Marshall, Marshall Arts

Bobby Brooks Award – Agent of the Year: Dave Rowan, High Road Touring

International Booking Agent of the Year: Steve Strange, X-ray Touring

Booking Agency of the Year: CAA

Independent Booking Agency of the Year (Global): High Road Touring

Rising Star Award: Molly Warren, Live Nation

Personal Manager of the Year: Jeffrey Azoff, Full Stop Management

Road Warrior of the Year: Ken Helie (Dead & Company)

Transportation Company of the Year: Rock-it Cargo

Best Concert Visuals: Bandit Lites

Best Concert Sound: Clair Global

Marketing/PR Executive of the Year: Allison McGregor, CAA

Best Brand Partnership/Live Campaign: Amazon/Climate Pledge Arena Naming Rights

Best Hang: Austin City Limits Music Festival, Austin, Texas

Best Person to Score a Dinner With: Irving Azoff, The Azoff Company (TIE), Michael Rapino, Live Nation (TIE)

Life of the Party: Ron Delsener, Live Nation

Damn The Torpedoes: 2021 Touring Artist, Dave Chappelle

Milestone Award: Royal Albert Hall, United Kingdom

Music Unites Award: D-Nice

 


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UK faces “devastating loss” over cancellations, no-shows

The UK live industry is contending with up to 50% audience no shows and widespread cancellations due to Omicron, a snap industry survey has shown.

The survey, conducted by LIVE, found that 70% of organisers were forced to cancel shows due to take place last week. Jessie Ware, Steps, Paul Weller, Coldplay and Lil Nas X are among the artists forced to cancel due to the virus.

Among the major artists that have this week cancelled remaining shows for 2021 are also The Charlatans (five dates), Supergrass (three), Stereophonics (two), Deacon Blue (two), Del Amitri (three), The Libertines (two) and Amy Macdonald (one).

Cancellations also extend into next year, with 50% of venues having already cancelled shows for January and February– some as many as 10 each – and more expected to follow, according to LIVE’s survey.

Cancellations also extend into next year, with 50% of venues having already cancelled shows for January and February

MØ and Brockhampton are among the artists that have already cancelled or postponed UK/EU tours scheduled for 2022 as a result of concerns around Omicron.

The trade association says that the widespread cancellations, alongside a high rate of audience dropouts, are leading to a “devastating” rise in lost income for the live music industry.

These losses are compounded by drastic falls in tickets sales, with expected ticket sales for 2022 live music falling by over a third in the last few weeks, the association adds.

Lucy Noble, National Arenas Association chair and artistic director at Royal Albert Hall, says ticket sales for the London venue have “fallen off a cliff in the past fortnight due to the climate of uncertainty”.

“Ticket sales have fallen off a cliff in the past fortnight due to the climate of uncertainty”

“We have already had a £20m loan from the government but we don’t want to accumulate any more debt,” she tells IQ.

Mark Davyd, CEO of The Music Venue Trust, warns that the position of the industry is taking “a dramatic turn for the worst”.

“Without swift action from the government the entire sector risks collapse within weeks not months,” he tells IQ. “We are currently organising the sector to make applications for all available funding, but more than 50% of grassroots music venues across the UK do not meet the criteria to qualify for the funding currently available.

“The government needs to act on VAT, business rates, retail, hospitality & leisure grants and additional restrictions grants without delay. None of this is new; the government did an excellent job of preventing music venue closures in the last 23 months. We simply need that support reopened to deal with the latest phase of the pandemic.”

“Without swift action from the government the entire sector risks collapse within weeks not months”

Commenting on the snap survey, a spokesperson from LIVE said: “These statistics paint a bleak picture for the sector which is why it’s absolutely vital that the government provides additional support immediately. We need urgent assistance to avoid the live music industry running into the ground, forcing venues to shut up shop and a Christmas of Misery with job losses, and freelancers and artists without work.

“We also face a double-whammy as next year’s sales take a nosedive, meaning organisers do not have the cash needed to cover soaring costs as they struggle to stay afloat while operating at a loss.”

LIVE, on behalf of more than 3,100 businesses in the sector, is now calling for urgent financial support from government, including:

 


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NAA chair Lucy Noble reacts to England’s ‘Plan B’

National Arenas Association (NAA) chair Lucy Noble has outlined the implications of the UK government’s “Plan B” measures for live music in a new interview with IQ.

In an effort to combat the spread of the Omicron variant, prime minister Boris Johnson announced last night that the wearing of face masks will be mandated in all venues from next Wednesday (15 December), and vaccine passports will be required to gain entry.

Johnson said the new rules, which include negative LFTs following extended lobbying by the live sector, would “help to keep these events and venues open at full capacity, while giving everyone who attends them confidence that those around them have done the responsible thing to minimise risk to others”.

Noble, who is artistic director at London’s Royal Albert Hall, anticipates the tightened regulations to hit public demand at what is traditionally a busy time of year.

I’m mostly worried about the impact on ticket sales

“I think ticket sales and attendances will be impacted,” she says. “I think there will be more no-shows over the coming weeks. And it’s going to cost arenas to check everyone – it’s a huge undertaking, a huge cost and it also impacts on customer service. But I think we can get over all of that; I’m mostly worried about the impact on ticket sales.”

Noble says ticket sales had been “really strong” before declining slightly amid the emergence of the new Covid variant last month. She adds the significant volume of no-shows reported by other venues had not been replicated at the Hall, which took out a £20 million loan from the government’s Culture Recovery Fund last year.

“People see the Royal Albert Hall as a really special night out, so they don’t really want to forego that,” she surmises. “Events always see no shows, but ours are at the same level as they were before the pandemic.”

Meanwhile, the Hall’s 150th anniversary celebrations, which were due to kick off on 29 March 2021 – exactly 150 years to the day of its opening – will now extend to 2023 due to the disruption caused by Covid-19.

“It was sad that we were shut for our actual 150th birthday,” reflects Noble. “But what was exciting was that we had commissioned [composer] David Arnold to write a piece to celebrate the Hall’s 150th birthday and that, fortuitously, landed on the day that we could open at full capacity – 19 July.

“That was a wonderful way to come out of the pandemic, but also to celebrate the hall’s anniversary and it was a great concert. We have lots of other exciting things planned for it – we plan to extend it through to the end of 2023 now – so we’re just going to have a long 150th birthday.”

I’m feeling positive about our recovery as an industry

Noble, who previously held a hybrid commercial/artistic role at the venue, was recently appointed as its first artistic director by CEO Craig Hassall. The Hall is also recruiting a new chief operating officer in 2022.

“We’re about to embark on our next business plan, and sustainability is a big pillar of that, along with diversity and innovation,” she explains. “We want to think of our talent pipeline, and our future artists and audiences as well.

“We’ll also be looking at the whole visitor experience for the Royal Albert Hall, so it’s not just about the performance; it’s about the Hall becoming a destination in the daytime as well and opening it up more.

“In the new year, we’ll announce a new associate artist scheme where we’re going to be working with younger artists. It will be the first time the Hall has ever done that and we’re quite excited about it.”

Artists scheduled to play the venue in 2022 include Eric Clapton, James Arthur, Brian Wilson, Gladys Knight, Joe Bonamassa and Frankie Valli and the Four Seasons.

Noble, who succeeded Motorpoint Arena Nottingham chief Martin Ingham as NAA chair in 2019, adds she has been impressed by the teamwork displayed by the events sector and singles out new trade body LIVE for special praise.

“We were able to influence government to a certain point,” she says. “When [the pandemic] first started, we had no voice at all. So that’s been key. I’ve enjoyed working with my industry colleagues in a way that we never have done before. If there’s one good thing to come out of this, it’s that there is a stronger, more unified voice across the industry – and that’s going to be a great thing moving forward for the whole industry.”

She concludes: “For the NAA, the pandemic has taken up so much of our time, but sustainability will be high on the agenda moving forward. We’ve all got a common goal to improve and work together to eventually work towards net zero

“At the moment, we’re right in the middle of this new variant and I don’t know what that will bring. But I’m feeling positive about our recovery as an industry.”

 


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