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LIVE hires Ross Patel as green impact consultant

UK live music business trade body LIVE (Live music Industry Venues & Entertainment) has announced the appointment of Ross Patel as its first green impact consultant.

The Whole Entertainment co-founder and CEO, who joined the Music Managers Forum as a board member in 2021 to help advocate for climate action, will be tasked with leading the initiatives of LIVE Green, the organisation’s expert group on sustainability issues.

Patel will be responsible for facilitating cooperation across the organisation’s membership, while ensuring knowledge sharing and support can be provided to help sector-wide efforts. They will work closely in their new role with LIVE CEO Jon Collins.

“We have worked with Ross for some time now in various capacities and have always been impressed with their energy, knowledge and commitment to sustainability issues,” says Collins. “This new role will see Ross leading and further amplifying the work of LIVE Green and helping us in our mission to green the live music sector as quickly, fairly and effectively as possible.”

“I’m excited to continue the work I’ve been doing on sustainable touring and green clauses for live booking contracts, now in a formal capacity”

Patel is also chief strategy officer at UMA Entertainment Group, whose projects include EarthAid Live and HERO The App and who oversaw the curation of the 2201 UMA x COP26 event in Glasgow.

In addition, they co-founded and held the position of operations director at London based creative marketing agency, Sweetshop Media, whose clients include Nokia, Oppo, Ellesse, Bondly/Forj, and Sam Branson.

“My role as an MMF board member and representative within the LIVE Green group has very fortunately given me the opportunity to work closely with the brilliant LIVE team over the past couple of years,” adds Patel. “I’m excited to continue the work I’ve been doing on sustainable touring and green clauses for live booking contracts, now in a formal capacity.”

A range of industry figures recently shared their sustainability priorities for the live music business to mark Earth Day 2024.


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MMF appoints new five-person board for 2021

The UK’s Music Managers Forum (MMF) has appointed its board for 2021, with members reelecting the association’s vice-chair, Kwame Kwaten (Ferocious Talent), and electing four new members.

As part of its annual general meeting yesterday (1 July), the MMF welcomed Adenike Durosaro (Big Drum Entertainment), Ross Patel (Whole Entertainment Group), Sandy Dworniak (This Much Talent/Twisted Talent) and Karl Nielson (William Orbit, Maeve) as board members, with Adam Tudhope (Everybody’s Management), Lisa Ward (Red Light Management), Ric Salmon (ATC Management) and Rachael Bee (ILuvLive).

At the AGM, MMF CEO Annabella Coldrick revealed that the association has increased its membership from 700 in 2019 to more than 1,200 today. She puts the the dramatic increase to successes in outreach, training and campaigning, including new initiatives such as Unite (the MMF’s forum to discuss race, anti-racism and injustice, run in collaboration with The Zoo XYZ), emergency funding programme ReBuild, which has provided nearly £500,000 of support to managers’ businesses to survive the pandemic, and the continued development of Accelerator, the grants and education programme for music managers.

The MMF’s membership, she said, is now 38% female or non-binary/gender non-confirming and 29 black, Asian or minority-ethnic.

Seven new associate partnerships were also announced at the AGM: livestreaming platform Moment House, funding platform beatBread, NFT marketplaces Bondly and Serenade, revenue share platform Shout4, advertising platform Feed and royalty firm CWorks. These companies join the MMF’s 44 existing associate members, including Amazon Music, YouTube Music, Spotify, TikTok and Songtrust.

Coldrick also gave an update on the MMF’s advocacy work, including #LetTheMusicMove, the campaign to end post-Brexit restrictions around European touring which now has the backing of more than 1,000 artists.

“It’s been a ludicrously tough 12 months and throughout the MMF has rallied to support the management community with initiatives like ReBuild, Unite and Accelerator, extensive virtual learning sessions and tireless campaigning and advocacy work. I’ve no doubt it’s why we’ve seen such a huge and rapid increase in our membership,” she says. “Music management can be an isolating and highly pressurised way of making a living, and I’m proud of the way the MMF continues to be an organisation where knowledge is shared and everyone is welcome.”

“As board members, the contribution made by Adam Tudhope, Lisa Ward, Ric Salmon and Rachael Bee has been immense, and I’d like to thank them sincerely for their generosity and input over many years of service,” comments MMF chair Craig.

“Alongside my redoubtable vice-chair, Kwame Kwaten, I would also like to welcome our four new board members Nike, Ross, Sandy and Karl. Their expertise and experience will be vital as we strive to ensure the MMF makes ongoing progress to represent all in our community.”


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