Industry veteran Rosa Martinez joins Vibe
Ticketing industry veteran Rosa Martinez has been appointed marketing director of Vibe Tickets.
Martinez (pictured), who previously worked with the face-value ticket resale app on a freelance basis, joins Vibe today. Her past experience includes spells as online partnerships manager at Ticketmaster UK, head of marketing at Eventim UK, marketing director at Ticketea in Spain and, most recently, European marketing director at AXS.
“I’ve been following Vibe from the very start, and I am very excited to come on board at this important moment to build sustained user growth and to effectively communicate the huge value this app adds to every entertainment fan out there,” she comments.
“The big established ticketing companies are not well positioned to solve their own challenges and provide the next generation of live fans with better access to face-value tickets”
UK-based vibe, which offers a marketplace for the buying and selling of unwanted concert and event tickets at face value or less, is currently running a crowdfunding campaign on Crowdcube, making available 10% of its equity in exchange for an investment of £600,000. At the time of writing, it has raised £343,110 from 207 investors.
Outlining her choice to move to Vibe Tickets, Martinez – who has until now worked in the primary market – writes in a LinkedIn blog that traditional ticketers “do truly care about fans buying tickets at face value, and all of them invest significant resources to stop touts and robot bots…
“However it is my opinion that the big established ticketing companies are not well positioned to solve [their] own challenges and provide the next generation of live fans with better access to face-value tickets and innovative functionality.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.