US agencies merge to form Independent Artist Group
US-based talent agencies APA and Artist Group International (AGI) have merged to form Independent Artist Group (IAG).
New York’s AGI was founded in 1986 by Dennis Arfa and is owned by the Yucaipa Companies, the private-equity group controlled by billionaire investor Ron Burkle, which also made a strategic investment in LA-headquartered APA (Agency for the Performing Arts) in 2021.
The merger announcement sees Arfa appointed chair of IAG’s music division, with AGI president Marsha Vlasic named vice-chair and APA president Jim Osborne becoming CEO. The new full-service agency promises to intensify competition in the international live music agency landscape, which had been largely consolidated by just four companies – CAA, Wasserman, UTA and WME.
“This was the natural next step in our evolution and made in the best interests of our valued artists,” says Arfa. “We have admired how Jim Osborne and their colleagues have been market leaders in creating brand expanding, non-touring revenue opportunities for their clients and we are excited to build on that success with them and look forward to integrating under the Independent Artist Group banner.
“We are excited to grow our music touring footprint especially with APA’s roster of urban and comedy artists, which augments what we have built at AGI. The combination of artists, agents and offices provides us with a tremendous platform with exciting growth possibilities in the touring and crossover space, which is our plan.”
“This new partnership with AGI and our rebrand to Independent Artist Group is another major step that elevates us within the agency landscape”
The deal brings APA clients such as 50 Cent, 2 Chainz, Fetty Wap, Deep Purple, Mary J Blige and Lauryn Hill, and AGI’s roster, which includes the likes of Billy Joel, Rod Stewart, Smashing Pumpkins, Linkin Park, Metallica, Noel Gallagher, Motley Crue, The Strokes and Iggy Pop, under one roof.
“Dennis Arfa and his exceptional colleagues at AGI are revered in the industry, having built a spectacular artist roster and a sterling reputation,” says Osborne. “The great news is we have already established a tremendous working relationship with them through shared representation on some of their most valued artists. This new partnership with AGI and our rebrand to Independent Artist Group is another major step that elevates us within the agency landscape.”
Deadline reported last week that APA head of music Bruce Solar would be departing the agency alongside a number of other agents. Paquin Artists Agency announced the acquisition of APA’s Canadian business earlier this month.
Yucaipa also has interests in London-based agencies X-ray Touring, ITG and K2, US promoter Danny Wimmer Presents and agency Day After Day Productions, and Spain’s Primavera Sound festival, as well as management company LBI Entertainment and sports agencies ISE and Steinberg Sports.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.
Yucaipa invests in Day After Day Productions
Ron Burkle’s private equity firm Yucaipa Companies has invested in booking agency Day After Day Productions (DADP).
Founded and led by agent Seth Shomes, the DADP roster includes more than 30 clients such as 98 Degrees, Aaron Lewis, Brian Wilson, Celebrating Meat Loaf, Deal Or No Deal – Live!, Flo Rida, Ice-T presents The Art Of Rap, Jeff Bridges & The Abiders, Matt Fraser, Missy Elliott, Staind, T.I., The Commodores, Tony Orlando, Tyler Henry, War and Wayne Newton.
Industry veteran Shomes relaunched DADP in 2021, having originally founded the agency in 1996. The firm specialises in booking entertainment for casinos, fairs, city events, theatres, PACs and corporate entities. DADP operated independently through 2014 until Shomes joined The Agency Group.
“Over the last decade I have watched with great interest Ron Burkle’s foray into the agency business and I am thrilled to partner with him and Yucaipa,” says Shomes. “As I relaunched DADP in April 2021 with just myself and a laptop, it is a proud moment that our immediate growth has quickly led to a partnership with one of the biggest entrepreneurs out there, and I look forward to finding internal synergies within Yucaipa’s portfolio of agencies and related entertainment companies.”
Yucaipa has existing interests in the live music industry through booking agencies Artist Group International, X-ray Touring, APA and K2, Primavera Sound and Primavera Pro, and US promoter Danny Wimmer Presents. It also previously had a joint venture with Paradigm Talent Agency.
“Seth’s creative approach and client philosophy is in lockstep with ours”
“We are extremely pleased to be going into business with Seth Shomes,” says David Barnes, partner at Yucaipa. “We greatly admire the company he has built and look forward to having a successful partnership with him for years to come.”
As part of the investment, Danny Wimmer Presents has partnered with DADP to grow its DWP Talent Services (DWPTS) division. Shomes has been named partner of DWPTS, which focuses on the casino and fair business and was launched in 2021 with the acquisition of Billy Alan Productions.
“Billy Brill, Danny Wimmer, Del Williams and I have been looking for the right opportunities to expand our talent buying services for third party clients like casinos and fairs,” says Danny Hayes, CEO of Danny Wimmer Presents. “I was Seth’s lawyer the first time he built Day After Day, so I know what his unique skill set, relationships and reputation will bring to DWPTS. Seth’s creative approach and client philosophy is in lockstep with ours.”
DWP is one of the largest independent producers of destination music festivals in the US, with events including Aftershock, Bourbon & Beyond, GoldenSky Country Music Festival, Inkcarceration Music & Tattoo Festival, Louder Than Life, and Welcome To Rockville.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.
PE firm Yucaipa invests in APA
Less than a month after buying into UK metal agency K2, the Yucaipa Companies, the private-equity group controlled by billionaire investor Ron Burkle, has made a strategic investment in Los Angeles-based APA.
APA, the former Agency for the Performing Arts, is headquartered in Hollywood and has offices in New York, Nashville, Atlanta, Toronto and London. Its roster includes Blondie, House of Pain, Fetty Wap, Nickelback, Azealia Banks, Rodriguez, Lil Xan, Gang of Four, King Crimson, Nick Carter, Doves and 50 Cent.
Yucaipa, meanwhile, has stakes in Paradigm’s European business (including X-ray Touring), Spanish festival Primavera Sound and US promoter Danny Wimmer Presents, and owns Artist Group International.
“Ron Burkle and Yucaipa share our philosophy for disciplined growth”
According to Variety, which first reported on the deal, Burkle’s investment in APA is a non-equity arrangement that sees Yucaipa take on APA debt in exchange for cash. Variety’s sources say the cash influx will allow APA to recruit agents and clients at a time when its corporate agency rivals are furloughing and laying off staff.
“With so much uncertainty in the entertainment industry, we’re very pleased to be collaborating with a person and a company so in sync with our vision for the future of our business,” says APA CEO Jim Gosnell. “Ron Burkle and Yucaipa share our philosophy for disciplined growth, and are 100% behind our strategy to expand upon our core business across all media platforms.”
In other APA news, the agency’s head of talent, Jim Osborne (pictured), has been named president, taking over the role from Gosnell.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.