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ASM launches Global Academy training programme

ASM Global is launching multilingual globalised training programme ASM Global Academy.

Described as an industry first, the scheme will be available to its 61,000-strong international workforce, with the aim of “elevating upskilled team members and reimagining the guest experience”.

More than 1,800 multi-language content courses will be available within the initiative, giving ASM staff the opportunity to complete self-paced learning courses designed to support their career development and enhance their knowledge.

The programme is being rolled out in the US, APAC, the UK, Europe, Latin America and the Middle East.

“This programme continues to reinforce our complete commitment to bringing forward-thinking technologies in every aspect of what we do”

“This tool is a real win and substantial benefit for our clients and employees,” says ASM Global president and CEO Ron Bension. “Our scale allows us to create this initiative and provide a one-of-a-kind opportunity for our clients to receive a complete training program as part of our service – a one-stop training and employee education program to its clients.

“This programme continues to reinforce our complete commitment to bringing forward-thinking technologies in every aspect of what we do for our clients. It furthers our team prep, breadth of knowledge and tools to bring measurable value and delivery of remarkable guest journeys.”

Courses will focus on guest services, diversity, equity and inclusion, food safety, inclusive culture, sustainability, operations, safety and security, and leadership. A number have been specifically customised to ASM Global and created in-house by the venue giant’s training department

ASM Global Academy will utilise gamification, badges, leaderboards, quizzes and evaluations to create comprehensive e-learning experience, including a safety course created specifically for venue management and a customised online guest services programme.

“These are the types of offerings that make a company a great place to work and creates an engaged and enthusiastic workforce,” adds Shauna Elvin, ASM’s EVP, global HR.

ASM joined forces with the International Live Music Conference (ILMC) earlier this year to dramatically expand the conference’s Alia Dann Swift Bursary Scheme.

The scheme, which was founded in 2018 and named after ILMC’s late longstanding producer, promotes and encourages the next generation of young executive talent. The expanded programme, backed by ASM Global’s corporate social responsibility platform ASM Global Acts, saw 30 young executives given a free place at this year’s ILMC.

 


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ASM Global announces Clorox hygienics partnership

ASM Global has announced a partnership with The Clorox Company to enhance health and wellness in venues across the US.

The multi-year “advanced hygienic” link-up will span ASM’s portfolio of arenas, stadiums, theatres and convention centres, with Clorox products, including disinfecting wipes, hand sanitiser and electrostatic sprayers, used to help protect fans and guests.

To honour Covid frontline responders and health care workers, Clorox will also provide $1 million in tickets to premier sports and entertainment events across the country.

ASM previously initiated a series of hygiene protocols, dubbed VenueShield, in 2020 to provide “trusted protection” for visitors in response to Covid-19.

“Clorox’s industry-leading solutions allow us to continually enhance the quality of our event experiences”

“Since the very start of the Covid pandemic, our focus has been on reimagining the future of live events and preparing clean and safe venues for the return of our team members, athletes, fans, partners and guests,” says ASM Global president Ron Bension. “Clorox’s industry-leading solutions allow us to continually enhance the quality of our event experiences, and we’re excited to partner with them in honouring the heroic workers that have supported all of us as we’ve navigated through the pandemic.”

ASM and Clorox will officially launch their partnership at the Oakland Arena in California on 1 June, prior to rolling it out to the venue giant’s other US facilities, with an eye toward expansion across a wider portfolio of worldwide venues.

“Clorox is committed to supporting people’s health and well-being no matter whether they’re at home or out in the world, which is why we are incredibly excited to be working with ASM Global,” adds Tad Kittredge, VP and general manager at Clorox. “It’s especially rewarding to extend our support to those who have been on the frontlines during the pandemic with the well-earned thanks they deserve.”

 


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ASM Global to manage Olympia London

ASM Global has been appointed to run operations at West London exhibition centre Olympia London.

The £1.3 billion redevelopment of Olympia will be completed in 2024 and includes a 4,400-cap live music venue, a 1,575-seat performing arts theatre, a school for the creative arts, restaurants, bars and eateries; two hotels and offices.

ASM will take management responsibility for the venue’s exhibitions and events business. The senior management team and all Olympia London staff will move to ASM Global under TUPE regulations.

“We are proud to partner with Olympia London, Yoo Capital and Deutsche Finance International on this amazing and historic venue, positioning it at the forefront of the industry for the next 100 years,” says Ron Bension, ASM Global president and CEO. “Our commitment to guest and partner satisfaction aligns with the reputation of Olympia London and we look forward to continuing to serve existing and new clients’ event schedules at Olympia London and developing the programme with other signature events.”

Olympia London joins ASM Global’s network of more than 300 venues around the world, which host 20,000 events, and welcome 165 million guests every year.

“This is a truly exciting chapter in the history of Olympia London”

Nigel Nathan, Olympia London’s MD, will now gradually transition to a new role as chairman over the coming months once ASM appoints a replacement MD to lead the day-to-day running of the Olympia London business.

“This is a truly exciting chapter in the history of Olympia London – a partnership with a global venue management company with far wider business reach and resources than we could have ever imagined,” says Nathan. “The future for Olympia London and the events we host has never been brighter as we benefit from the £1.3bn investment to create an outstanding destination for London.”

Tom Lynch, group commercial director and SVP (Europe) at ASM Global, adds: “We’re already working together on innovative plans for the venue, to add value to existing clients of Olympia London and new opportunities for London as an event destination. Olympia completes the jigsaw for our international convention and exhibition portfolio and adds an iconic new platform for our global client base.”

It was announced in 2020 that Olympia’s music venue, located above the existing west exhibition hall, will be operated by live entertainment giant AEG Presents after signing a ‘long-term agreement’ with owners Yoo Capital and Deutsche Finance International who acquired Olympia in 2017 for €330 m.

 

 


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ASM Global to host mammoth global job fair

ASM Global has announced plans to host what is billed as the largest job fair in live entertainment history across four continents next week.

The three-day international “collaborative job fair” – ASM Global Presents: The Next Great Opportunity – will be held from 15–17 February 2022, and is aimed at helping address the global staffing shortage that has hampered the recovery of the live music business, along with other industries, since the onset of the pandemic.

The “unprecedented” event will enable venues to fill a wide range of roles from hourly to salaried levels with highly skilled and diverse candidates. Jobs include the areas of operations, business development finance, F&B, HR, sales, marketing, booking, security, guest services, audio visual tech and catering.

ASM has set out its intention to hire 1,000 employees in 100 of the world’s leading venues amid the return of live performances.

“The return to live is just what the world needs”

“The return to live is just what the world needs,” says ASM Global CEO and president Ron Bension. “There’s a thrill, an excitement, that makes this business feel communal for everyone involved. Our hope is that ASM Global Presents: The Next Great Opportunity helps ignite that excitement.”

The US, Canada and Latin America job fair is scheduled for 15-16 February, with the United Kingdom and APAC both running from 16-17 February. Interested applicants can access the service through the following links: US, UK, APAC

The list of participating stadiums, convention centres, theatres and arenas include AO Arena, Manchester, Bahrain International Exhibition & Convention Centre, Barclays Center, New York, Buenos Aries Arena, First Direct Arena, Leeds, KFC Yum! Center, Louisville, OVO Arena, Wembley, P&J Live, Aberdeen, Pennsylvania Convention Center, Te Pae Christchurch Convention and Exhibition Centre, New Zealand, T-Mobile Center, Kansas City, Utilita Arena, Newcastle and Van Andel Arena, Grand Rapids.

 


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ASM Global appoints new chief executive

Ron Bension, the long-time president of Live Nation’s House of Blues Entertainment, has joined ASM Global as president and CEO.

“We are thrilled to have Ron join the ASM Global team. He is precisely the type of executive we seek to lead our businesses,” says Kosty Gilis, managing director of Onex, the parent company of the former SMG and co-owner, with AEG, of ASM Global. “His extensive history of managing enterprises that create superb experiences for customers and visitors will be an enormous asset to the company. In addition, his demonstrated strategic thinking and execution capabilities are a perfect fit for the next phase of ASM’s growth as we exit the pandemic.”

Prior to joining Live Nation, Bension had held CEO and president roles at companies including Tickets.com, GameWorks, MCA Recreation Group and Universal Studios Hollywood.

“We admire Ron’s long and successful track record across a number of highly respected companies”

He succeeds Bob Newman, the former AEG Facilities chief who stepped down to become chairman of the global venue operator in November.

“We admire Ron’s long and successful track record across a number of highly respected companies in the live events and leisure industries and are confident in his ability to build on the progress made under Bob Newman,” says AEG CEO Dan Beckerman. “ASM is poised for success and at AEG we are as committed and optimistic as ever about the future of the company and the industry.”

Bension comments: “I am excited to join ASM Global. The company has an unparallelled track record of success and leading capabilities. I look forward to working closely with the dedicated ASM Global team to grow the business and to build upon the company’s deep relationships with its incredible, best-in-class clients around the world.”

 


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