Sophie Lobl named VP of Rolling Stone Live
Sophie Lobl has been named vice president of Rolling Stone Live, the events division of the famed music magazine.
Lobl joins from her role as global festival promoter at Live Nation’s C3 Presents, where she collated booking offers for nearly 200 events including Bonnaroo Music and Arts Festivals, Sips & Sounds, Music Midtown, and the international Lollapaloozas.
She played an integral role in the creation of Lollapalooza Stockholm in 2019 and in forming a partnership with Live Nation Sweden.
“I am honored to join Rolling Stone and excited to evolve its live events portfolio,” Lobl says. “There is so much opportunity for the brand and I look forward to working with the talented team here to create unforgettable experiences and continue to push the boundaries of what is possible in live events programming.”
As global festival promoter, Lobl will oversee the strategic operations, execution and talent bookings across the Rolling Stone Live division.
The dedicated events arm is a relatively new output of the music magazine. In 2022, Rolling Stone acquired the majority stake in Las Vegas’s Life Is Beautiful festival through the publication’s parent company Penske Media.
At the time, Rolling Stone CEO Gus Wenner affirmed the company’s vision for the future: “Live events are an integral part of Rolling Stone’s future and Life Is Beautiful is an incredible platform to realise this vision”.
“We can’t wait to watch the evolution of our live events unfold under her guidance”
Rolling Stone also hosts the Future of Music concert series at Austin’s South By Southwest (SXSW), which featured Peso Pluma, Teezo Touchdown, Young Miko, Flo Milli, Uncle Waffles, and Faye Webster during its second edition in March.
“We are thrilled to welcome Sophie to our team,” Wenner says. “Her deep experience programming live events and festivals across the country coupled with her creative vision make her the perfect fit for our ambitions. We can’t wait to watch the evolution of our live events unfold under her guidance.”
The former IQ New Boss brings more than 10 years of experience to her new role. Born in London, Lobl worked as an assistant producer at BBC Radio 1 before moving to the US to work at William Morris Endeavour, assisting CEO Ari Emanuel and former head of music Marc Geiger.
Lobl will be based in Austin, Texas.
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