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Mojo’s Woo Hah! festival adopts new name, location

Mojo’s Woo Hah! festival will return next year under a different name and in a new location.

The Dutch hip-hop event has been renamed Rolling Loud Rotterdam, and will take place in and around Rotterdam Ahoy between 30 June and 1 July 2023 with headliners Kendrick Lamar and Travis Scott.

Woo Hah! festival was founded in 2014 by 013 and Live Nation’s Mojo, with the aim of bringing more major hip-hop acts to the Brabant region. In 2018, the event moved to its most recent site in Beekse Bergen.

For the 2022 edition, Woo Hah! joined forces with the world’s largest hip-hop festival franchise Rolling Loud, which also has a presence in the US, Canada, Portugal and soon to be Thailand.

Rolling Loud Rotterdam 2023 will reportedly host around 28 artist performances for 40,000 visitors each day.

Rotterdam Ahoy’s ability to host more attendees than the Beekse Bergen site was a big part of the draw according to Camiel Le Rutte, project manager festivals Mojo.

“First of all, there was a production problem on the Beekse Bergen site: lack of space. All festival visitors must be able to see the headliners on the main stage at the same time. That does not work with big names such as Kendrick Lamar, who sold out the Ziggo Dome twice in October. In addition, their show must meet high requirements in terms of sound, LED light, video walls and set pieces.”

Another important factor was that many of the Woo Hah! visitors came from Rotterdam, Amsterdam and Utrecht. “We see a longer future in Rotterdam. And thanks to the North Sea Jazz Festival, we are very familiar with Ahoy’s production possibilities.”

Jolanda Jansen, director of Rotterdam Ahoy, says: “In recent years, Ahoy has already proven itself as a perfect location for major events and we can’t wait to add Rolling Loud to this list. The international and culturally diverse character of this American festival fits perfectly with a city like Rotterdam.”

Rolling Loud founders Matt Zingler and Tariq Cherif add: “Our first experience with the Dutch festival audience was one to remember. We love the energy you bring when you finally get to see your favourite artists live. We are ready to show the Netherlands the next step of everything Rolling Loud has to offer at the new location at Rotterdam Ahoy.”

 


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