Sweden’s TADC expands to Norway and Denmark

Swedish promoter Triffid and Danger Concerts has rebranded as TADC and opened offices in Norway and Denmark.

The company, formed in 2015 by the merger of Edward Janson’s Triffid Productions and Chris Rotenius’s Danger Music & Media, promotes more than 300 concerts a year in Scandinavia, as well as festivals such as Gefle Metal Festival and Atlas Rock in Gävle and the summer series Rock På Skansen in Stockholm.

“When we started the company six years ago our focus was on rock and metal,” says Rotenius. “In the future we will broaden our focus, and the change of name is a logical step, even though rock music will still be close to our hearts.”

In Norway, the business will be run alongside Jon Enger of Live Wire Concerts. TADC says it will launch a festival and summer concert series in Norway over the next few years.

“During the last couple of years the company has grown quickly and it feels like the right step to have a presence in Norway and Denmark as well,” says Janson. “We are looking forward to a lot of successful shows in all three countries.”

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