2024 festivals: Open’er, Rock in Rio, Tinderbox
This week has seen another flood of international festival line-up announcements, as the 2024 programme continues to comes together.
After confirming slots at Belgium’s Rock Werchter and Portugal’s NOS Alive, Dua Lipa has been revealed as the first headliner of next year’s Open’er Festival in Gdyni, Poland, which runs from 3-6 July.
The 28-year-old singer will perform on the Orange Main Stage on Thursday 4 July. Lipa is returning to complete unfinished business after her scheduled performance at the 2022 festival was cancelled due to inclement weather.
“This announcement has an additional dimension – the fulfilment of a promise,” says Mikołaj Ziółkowski, CEO of promoter Alter Art. “I remember clearly the telephone conversation with Dua Lipa at the moment when the evacuation of the area in 2022 had already been completed and the cars with the artist were heading to the airport in Gdańsk.
“She promised that she would return to Open’er for her fans and festival participants on the first possible date, and we promised that we would do everything to make it happen.”
“Future Rave is a booking that we’ve dreamed of for a long time, and to be the first in Denmark to present this brilliant duo is something we’re extremely excited about”
In addition, Rock in Rio has named Ed Sheeran as the first headliner of its 40th anniversary. It will mark the first time Sheeran, who is also lined up for RiR’s Lisbon spin-off, has played the festival’s flagship Brazilian edition, set for 13-15 & 19-22 September. Ne-Yo, Joss Stone and Brazilian artist Ludmilla have also been confirmed.
Denmark’s Tinderbox has revealed the first 13 acts to play the festival in 2024, headed by David Guetta & MORTEN present Future Rave. Taking place in Tusindårsskoven, Odense, from 27-29 June, it has also announced Avril Lavigne, Bathsheba, Benjamin Hav & Familien, Dimitri Vegas & Like Mike, Guldimund, Jonah Blacksmith, Kaizers Orchestra, Cheek Mod Cheek, Nicky Romero, Pil, Suspekt and Tina Dickow.
“We’re very excited to finally be able to share some of the acts playing next summer,” says festival CEO Brian Nielsen. “We’re presenting a multi-faceted lineup representing many different genres and generations of great music.
“Future Rave is a booking that we’ve dreamed of for a long time, and to be the first in Denmark to present this brilliant duo is something we’re extremely excited about.”
Afro Nation Portugal‘s first wave of acts for next summer include Rema, Asake, J Hus, Tyla, Major League DJz, Uncle Waffles and Focalistic. The world’s biggest Afrobeats festival is primed for Praia Da Rocha Beach, Portimao, The Algarve, from 26-28 June.
“Hosting events like Untold at Expo City Dubai is the perfect way to demonstrate the city’s capability to host mega-events”
In the US, When We Were Young returns for a third year to the Las Vegas Festival Grounds on 19 October, with headliners My Chemical Romance and Fall Out Boy. More than 50 bands will each perform an album front-to-back, including My Chemical Romance (The Black Parade), A Day To Remember (Homesick), Jimmy Eat World (Bleed American), Pierce The Veil (Collide With The Sky) and The Used (In Love and Death).
Plus, Rolling Loud California has unveiled Nicki Minaj, Post Malone and Future x Metro Boomin as headliners for Inglewood’s Hollywood Park Grounds from 15-17 March.
The inaugural UAE edition of Untold – billed as Dubai’s first “mega festival” – will welcome the likes of Armin Van Buuren, Bebe Rexha, Don Diablo, Ellie Goulding, G-Eazy, Hardwell and Major Lazer Soundsystem to the 70,000-cap Expo City Dubai from 15-18 February.
“Hosting events like Untold at Expo City Dubai is the perfect way to demonstrate the city’s capability to host mega-events, further reinforcing its position as an international events hub in line with the ambition of our visionary leadership to make Dubai the best city in the world to visit, live and work in,” says Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE).
“Entertainment brings people together, and we are excited to extend this opportunity to over 200 nationalities that call Dubai home. We are delighted to partner with this amazing music festival, and we envisage that it will be a wonderful amalgamation of sensational live entertainment and a diverse mix of cultures.”
Elsewhere, Andrea Bocelli is the first headliner announced for AEG’s American Express presents BST Hyde Park in 2024. The Italian tenor will grace the London, UK concert series on 5 July, and Finland’s Provinssi, set for 27-29 June, boasts PMMP, Bring Me The Horizon, Yungblud, Bad Omens, Apulanta, Jenni Vartianen, Blind Channel, Kaija Koo, Kvelertak, Kaarija, Sanni, Sexmane, Stam1na and Vola.
Meanwhile, Hong Kong’s Clockenflap will host acts including Pulp, Joji, De La Soul, Caroline Polachek, Idles, Alex G, Yard Act, Squid, Tom Grennan, Tones & I, Peking Duck and Frank Turner & The Sleeping Souls at Central Harbour Front from 1-3 December 2023.
The latest festival to be cancelled for next summer, however, is the UK’s Neighbourhood Weekender. The SJM Concerts-promoted event has been staged in Warrington since 2018, with this year’s edition headlined by Pulp, Paul Heaton and The Kooks. An online post by organisers offered no reason for the cancellation, simply saying: “Neighbourhood Weekender will be taking a break in 2024 but we’ll be back in 2025. More news on dates and line up next year.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.
Rock in Rio details 40th anniversary plans
Organisers of Rock in Rio (RiR) have revealed plans to celebrate the Brazilian festival’s 40th anniversary.
Next year marks 40 years since the beginning of preparations for RiR’s first edition, designed by Roberto Medina, which debuted in January 1985 with acts such as Queen, AC/DC, Tina Turner, Iron Maiden and Rod Stewart.
The biennial 100,000-cap spectacular will return over two weekends from 13-15 & 19-22 September 2024 at the Olympic Park, Rio de Janeiro. A series of events will be held in the run up to the festival, starting with a tribute from the city as part of its New Year’s Eve celebrations in Copacabana.
“It will be a magical edition,” says Medina, creator of Rock in Rio and president of Rock World. “We are preparing many new features and they will start at the turn of 2024, when our Rock in Rio will be honoured in one of the most emblematic New Year’s Eve celebrations in the world. It will be an edition of new experiences and stories, like the ones I hear in each new edition. We are part of the lives of thousands of people, just as the public is part of the festival.
“With each edition, the party gets better and in 2024 we will celebrate these four decades inside and outside the City of Rock . And we will celebrate alongside those who helped us write each chapter of this story, our fans, who continue to vibrate in the same way as in 1985, now bringing their children and grandchildren, making the City of Rock an even more special place.”
“It’s four decades of a story that began when we believed in a dream”
In addition, the 2024 edition will see a bigger Sunset Stage, replicating the scale of the iconic Palco Mundo main stage. RiR has also announced an interactive and immersive exhibition counting its 40 years, in addition to a new book and musical.
Festivals have also been held under the RiR banner in Lisbon, Portugal, Madrid, Spain and Las Vegas, USA.
“It’s four decades of a story that began when we believed in a dream,” adds Medina. “It wasn’t easy, there were days when we wanted to give up, but we believed, we kept going and it was worth it. We went far, 22 editions totalling four countries, we grew a lot without losing the magic. We showed the world the Brazilians’ competence in organising events and put the country on the route of international shows.”
Promoters said that RiR 2022 generated 2 billion reals (€387.4 million) in economic impact for its host city after welcoming 700,000 fans across seven days. The festival attracted 420,000 people from outside Rio, plus 10,000 international visitors from 31 countries, to see headliners Iron Maiden, Post Malone, Justin Bieber, Guns N’ Roses, Green Day, Coldplay and Dua Lipa. Due to the pandemic, it was the first Brazilian edition since 2019.
Meanwhile, Portuguese spin-off Rock in Rio Lisbon celebrates its 20th anniversary from 15-16 & 22-23 June 2024. Ed Sheeran was unveiled as the 80,000-cap double weekender’s first headliner earlier this month.
Medina’s latest project The Town debuted in São Paulo, Brazil last month at the Interlagos race track, attracting 500,000 fans over five days for artists such as Post Malone, Foo Fighters, Maroon 5 and Bruno Mars.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.
Ed Sheeran to headline Rock in Rio Lisbon 2024
Ed Sheeran has been unveiled as the first headliner of Rock in Rio Lisbon’s 20th anniversary edition.
First held in 2004, the biennial festival returns to Portugal for a double weekender between 15-16 & 22-23 June 2024. Sheeran, who previously played the event in 2014, will headline the main stage on 16 June.
The festival will be held at a new 80,000-cap venue in Parque Tejo Lisboa, and will feature a new stage and a daily audiovisual show commemorating the anniversary. A new ‘Route 85’ area, meanwhile, will enable the public to learn more about the history of the event.
“Looking back and seeing Rock in Rio’s journey since arriving in Portugal in 2004, how much the festival and the market have evolved, the challenges we’ve overcome, the legacy we’ve already left behind, all the people we’ve made a mark on and the projects we’ve created and supported over the years that would allow us to help transform lives, that’s what makes it worthwhile,” says Roberta Medina, VP of brand reputation at Rock World. “And that’s what we want to celebrate, with all those who made these 20 years possible.
“Having Ed Sheeran back at the City of Rock, we couldn’t have a better start! This will undoubtedly be a historic edition”
“Since it’s not every day that you turn 20, we’re going to do what we do best, party! Having Ed Sheeran back at the City of Rock, we couldn’t have a better start! This will undoubtedly be a historic edition.”
Alongside Rock in Rio Lisbon, festivals have also previously been launched under the banner in Madrid, Spain and Las Vegas, US.
Rock in Rio’s 40th anniversary edition in Brazil, where the festival originated in 1985, is also set for next year from 13-15 & 19-21 September. The 100,000-cap festival welcomed 700,000 fans across seven days in 2022, when it was headlined by Iron Maiden, Post Malone, Justin Bieber, Guns N’ Roses, Green Day, Coldplay and Dua Lipa.
The debut edition of Medina’s Rock in Rio spin-off The Town took place in São Paulo last month at the Interlagos race track, attracting 500,000 fans over five days to see acts such as Post Malone, Foo Fighters, Maroon 5 and Bruno Mars.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.
420k tickets sold for The Town festival debut
Live Nation and Rock World have sold 420,000 tickets for the inaugural edition of Brazil’s The Town Music and Art Festival.
Organised by Rock in Rio founder Roberto Medina, the 100,000-cap festival takes place on September 2,3,7, 9, and 10 at the Interlagos race track in São Paulo, headlined by Bruno Mars (two nights), Foo Fighters, Post Malone and Maroon 5.
The event broke records by selling 350,000 tickets in less than three hours, selling out three days of the festival.
“The overwhelming success of The Town’s ticket sales is a testament to the growing demand for unique live experiences in Brazil and Latin America and proves that Sao Paulo is indeed one of the top global music destinations, and Paulistas are some of the most passionate fans,” says Rafael Lazarini, Live Nation’s SVP and head of business development.
Other acts set to perform at the festival, which will feature six stages at Cidade da Música, include Queens of the Stone Age, Garbage, Demi Lovato, Wet Leg, The Chainsmokers, Liam Payne, Iggy Azalea, Bebe Rexha, HER and Kim Petras.
“We are thrilled by the record-breaking excitement, as it highlights the city’s vibrant culture, diverse music scene”
“The festival promises to be a memorable experience for fans, and we are thrilled by the record-breaking excitement, as it highlights the city’s vibrant culture, diverse music scene, and Live Nation’s commitment to bringing unique and unforgettable live experiences to fans across the region,” adds Lazarini.
The festival’s official ticketing partner Ticketmaster launched in Brazil just under six months ago. Its operations began at the end of 2022 supporting smaller niche events, to better understand and customise the platform for the Brazilian market.
Live Nation’s expansion strategy in the market also includes the development of a 20,000 seat arena at São Paulo’s Anhembi District, in partnership with OVG and GL Events.
Rock in Rio spin-off The Town sells out three days
Brazil’s new 105,000-cap festival The Town has sold out three days of its inaugural edition, with more than four months still to go until it debuts in São Paulo.
Organised by Rock in Rio founder Roberto Medina, the event will launch at the Interlagos race track later this year and is expected to attract around half a million people across five days.
Dates headlined by Bruno Mars (3&10 September) and Foo Fighters (9 September) have already sold out in this week’s general sale, with tickets still available for nights topped by Post Malone (2 September) and Maroon 5 (7 September). Full-price day tickets cost 815 reals (€147) and were snapped up in 72 minutes for Mars’ two shows .
“The success of the pre-sale reflects the public’s desire to live life live, for São Paulo to host an event of this magnitude and as people from São Paulo have said ‘a Rock in Rio to call your own,'” says Luis Justo, CEO of Rock World, the company behind The Town.
Other artists set to perform at the festival, which will feature six stages at the Cidade da Música venue, include Queens of the Stone Age, Garbage, Demi Lovato, Wet Leg, The Chainsmokers, Liam Payne, Iggy Azalea, Bebe Rexha, HER and Kim Petras.
The festival has also confirmed a partnership with transportation company the CCR Group, which guarantees that the trains that provide access to the Interlagos Circuit will run 24 hours a day on festival days.
“We announce this unprecedented partnership that will allow fans to arrive and leave the festival with greater peace of mind”
“The public’s experience goes far beyond what they experience in [Rock in Rio site] Cidade do Rock and, now, in Cidade da Música,” says Roberta Medina, EVP of The Town and Rock in Rio. “We care about this experience all the time and this includes, among many other details to be taken care of, when, on the day of the festival, the fan leaves the house towards the venue.
“We already addressed this concern from the beginning, when we scheduled The Town to take place on the weekend or holiday, in order to less impact the city’s traffic.
“We announce this unprecedented partnership that will allow fans to arrive and leave the festival with greater peace of mind, knowing that they will be able to rely on public transport by train for 24 hours.”
The flagship 100,000-cap Rock in Rio Brazil, meanwhile, was most recently held at the Cidade do Rock (City of Rock) from 2-4 and 8-11 September 2022, headlined by Iron Maiden, Post Malone, Justin Bieber, Guns N’ Roses, Green Day, Coldplay and Dua Lipa.
From 2024, Rock World will also take over the running of Lollapalooza Brazil in partnership with C3 Presents. Both are majority owned by Live Nation.
Live Nation takes control of Lollapalooza Brazil
Lollapalooza Brazil will no longer be produced and promoted by South America’s leading live entertainment company T4F (Time For Fun).
T4F’s ten-year partnership with Lollapalooza Brazil came to an end after last weekend’s 2023 instalment in São Paulo, headlined by Billie Eilish, Blink 182, Tame Impala, Rosalía and Lil Nas X.
From 2024, the festival will be managed by C3 Presents (promoter of the Lollapalooza franchise) and Rock City (the company behind Rock in Rio) – both of which are majority owned by Live Nation.
According to a statement from T4F, Live Nation enlisted Rock City in a bid to centralise the operation of all its festivals in Brazil.
In addition to Rock in Rio, Rock City is also organising a new 105,000-capacity festival called The Town, set to take place in the same location as Lollapalooza Brazil this September.
“Our partnership with Lollapalooza Brazil has revolutionised the festival market in our country”
Commenting on the end of the partnership, T4F founder and CEO Fernando Alterio, says: “Our partnership with Lollapalooza Brazil has revolutionised the festival market in our country. We are very proud of the path we have travelled together and for having transformed LollaBR into a brand loved by Brazilians.
“It was a pleasure to lead this brand and contribute to its success and growth. I thank Perry Farrell, creator of the festival, Charlie Walker and Charles Attal, managers of C3 Presents, with whom we have always had a professional relationship, but also one of friendship and respect. I wish them and Lollapalooza Brazil success in this new model.
“Time For Fun will continue with an intense performance in the festival sector. In addition to its own brands, the company, which has solid credibility with the national and international market, will establish new partnerships and collaborate with the construction and consolidation of other events and brands dear to the Brazilian public.”
The Lollapalooza brand has grown to eight countries on four continents, including editions in the US, Chile, Brazil, Argentina, Germany, France, Sweden and India.
Foo Fighters confirmed for new Sao Paulo festival
Foo Fighters have been confirmed as the first headliner of The Town, a new 105,000-capacity festival in Sāo Paulo organised by the founder of Rock in Rio.
Initially announced in 2021, the inaugural edition of The Town will take place on 2, 3, 7, 9 and 10 September 2023 at the Interlagos race track.
The event will involve “lots of music, lots of stages and lots of entertainment, with national and international attractions during the five days of celebration,” according to The Town, Rock in Rio founder Roberto Medina.
The announcement of the first headliner in the first edition of a new festival is a moment that will live forever”
Foo Fighters will perform on The Town’s mainstage on 9 September while, elsewhere, Brazillian singer Ludmilla has been announced for the Skyline stage.
“The announcement of the first headliner in the first edition of a new festival is a moment that will live forever,” says Medina.
“Only those who lived and made the first Rock in Rio edition, in 1985, know this. In that time we announced Ozzy and Queen as the first headliners and today, in the day after Rock in Rio’s anniversary, we are pleased to announce another memorable moment by announcing such a prestigious band that, I’m sure, will give a breathtaking performance. The Town’s dream is becoming real.”
Rock in Rio generates 2bn reals in economic impact
Organisers of Brazil’s Rock in Rio say the 2022 festival generated 2 billion reals (€387.4 million) in economic impact for its host city after welcoming 700,000 fans across seven days.
The 100,000-cap event was held at the Cidade do Rock (City of Rock) from 2-4 and 8-11 September, headlined by Iron Maiden, Post Malone, Justin Bieber, Guns N’ Roses, Green Day, Coldplay and Dua Lipa.
The festival attracted 420,000 people from outside Rio, plus 10,000 international visitors from 31 countries, and created 28,000 direct jobs. In the first week, hotel occupancy hit 81.84% in Rio de Janeiro, with the average number of occupied rooms in the second week peaking at 94.51% for 8-11 September.
“After three years, we could feel again the emotion of seeing the City of Rock full of fans who invade the lawns with contagious joy and with the sole purpose of being happy,” says Rock in Rio founder and president Roberto Medina.
For the first time, the event operated a shuttle service for ticket-holders, the Rock Express, which transported more than 336,000 people over the seven days of the festival, in round trips from Jardim Oceânico station and Alvorada terminal.
Due to the pandemic, it was the first Brazilian edition of Rock in Rio since 2019. With the brand’s Lisbon edition taking place in Portugal in June, this year marks the first time the Brazil and Portugal editions have been held in the same year.
“Rock in Rio 2022 was, without a doubt, a mark of a new beginning”
Organisers recently revealed they are considering launching further international editions in the United States, Chile and Dubai. Alongside Rock in Rio Lisboa, festivals have also previously been launched under the banner in Madrid, Spain and Las Vegas, US
“It is a moment of collective celebration after times of so much uncertainty and hopelessness,” adds Medina. “Rock in Rio 2022 was, without a doubt, a mark of a new beginning.”
Attention will now turn to Medina’s new 105,000-cap event The Town, which is scheduled to debut at the Interlagos race track in São Paulo, Brazil on 2-3, 7 and 9-10 September 2023.
The promoter met with São Paulo Mayor Ricardo Nunes last week for a symbolic “passage of the baton” at The Town Dome at Rock in Rio’s City of Rock.
“When I see people excited, I see that this is the real Brazil,” says Medina. “And music plays an extraordinary role in this – music unites. This is by far the biggest music project, together with Rock in Rio, and I am proud to see this dream come true once again.”
Rock in Rio mulls further international editions
Rock in Rio organisers are considering launching further international editions of the legendary festival, which returns to Brazil next weekend.
The 100,000-cap event, which runs at the Cidade do Rock (City of Rock) from 2-4 and 8-11 September, sold out in record time earlier this year after around one million people registered to buy tickets.
Iron Maiden, Post Malone, Justin Bieber, Guns N’ Roses, Green Day, Coldplay and Dua Lipa will headline Rock in Rio’s first flagship Brazilian leg since 2019.
Its Lisbon edition took place in Portugal in June, while festivals have also been held under the Rock in Rio banner in Madrid, Spain and Las Vegas, US. And according to EVP Roberta Medina, additional spin-offs could be in the pipeline.
“Chile and another possible edition in the United States are on the radar”
“In Portugal, promoters from Dubai came to see and talk to us,” reveals Medina in an interview with Veja. “Chile and another possible edition in the United States are on the radar.”
Medina, daughter of Rock in Rio founder Roberto, also references new 105,000-cap event The Town, which is scheduled to debut at the Interlagos race track in Brazil in just over a year.
“The expansion is now within the country itself, with The Town, which will take place in São Paulo, in September 2023,” she says. “Investing in Brazil is worth it.”
Rock in Rio Lisboa, which launched in 2004, returned for the first time in four years in 2022, featuring acts such as The National, Black Eyed Peas, Duran Duran, Post Malone, Liam Gallagher, Ellie Goulding and A-ha. This year will mark the first time in the brand’s history that the Brazil and Portugal editions have taken place in the same year.
“Many suppliers have closed their doors, prices have skyrocketed and we are still experiencing chaos in maritime and air logistics”
“The Lisbon edition, in June, showed that the party was back to what it always was, with an extra dose of euphoria,” says Medina, who notes the event was not without its pandemic-related challenges.
“The difficulties are behind the scenes,” she explains. “Everything requires more advance. Many suppliers have closed their doors, prices have skyrocketed and we are still experiencing chaos in maritime and air logistics.
“All the sound equipment on the main stage got lost on the ship from Brazil to Lisbon and we had to get another one in a hurry.”
Rock in Rio is also debuting in the Metaverse in partnership with Coca-Cola. The Rock in Verse project, created by the agency A-LAB, will take place inside an island of video game Fortnite and feature 12 new spaces inspired by the City of Rock.
“We know that the physical experience is irreplaceable, but we believe that the face-to-face and the virtual can go hand in hand”
The game’s “Running Tracks” experience lets players interact with an original and exclusive song composed by DJs Cat Dealers, who will perform on Rock in Rio’s New Dance Order stage on 4 September, while “RiRstory Trivia” tests players’ knowledge of the festival’s history.
“We know that physical experience is irreplaceable, but we believe that the face-to-face and the virtual can go hand in hand,” says Rock in Rio CEO Luis Justo. “As we have more people who want to come to the event than the City of Rock actually holds, we are always thinking of activations that expand the experience for this audience, who, in this way, can also relate and have fun in some way with the festival.
“This is what we put all our energies into, so that people can experience a great warming up of the Rock in Rio experience right from their own homes. Rock in Verse will be a totally innovative way of relating and having fun with Rock in Rio.”
Major festivals enjoy record sell-outs for 2022
Austria’s Nova Rock is the latest festival to report a record sell-out, as the sector embarks on its first full season since 2019.
The event’s promoter, Nova Music Entertainment, says a total of 225,000 visitors are expected to attend the four-day festival in Nickelsdorf this June, which marks a new attendance record.
“We are so happy and proud,” says Nova Music Entertainment, which is part of CTS Eventim’s Barracuda Music.
After two consecutive cancellations, the annual hard rock event will return to Pannonia Fields between 9–12 June with acts including Muse, Placebo, Volbeat and Five Finger Death Punch.
Meanwhile, Germany’s Rock am Ring recently announced that a record 90,000 weekend tickets had sold for its 2022 edition, while twin festival Rock im Park shifted more than 70,000 tickets.
Both of the eventimpresents/DreamHaus’s events took place last weekend with acts including Green Day, Muse, Volbeat, Placebo, Måneskin.
“Event-goers are now spending up to three times more on their event trips than even pre-Covid levels”
Around 1 million people registered for the chance to buy tickets to Rock in Rio’s Brazil event, which runs over two weekends from 2–4 and 8–11 September and hosts 100,000 fans per day at the Cidade do Rock.
The 4 September date, starring Justin Bieber, was the fastest sell out at a record 12 minutes, followed by days headlined by Coldplay (27 minutes), Post Malone (59 minutes), Dua Lipa (64 minutes), Green Day (104 minutes) and Guns N’ Roses (285 minutes). The remaining 2 September date, topped by Iron Maiden, has also now sold out.
Rock Werchter, meanwhile, sold out months ahead of when it typically would, with 67,000 combi-tickets and four lots of 21,000 one-day tickets flying off the shelf by the beginning of February.
Elsewhere in LN Belgium’s stable of events, Graspop Metal Meeting in Dessel was expanded from 50,000 capacity to 52,000 after most tickets sold out in early November.
Top promoters and ticketing firms including DEAG, Dice, Event Genius and The Ticket Factory have all confirmed the pent-up demand for events, saying that current ticket sales are even higher than pre-pandemic levels.
“Such is the demand for events and experiences – both domestically and abroad – event-goers are now spending up to three times more on their domestic and international event trips than even pre-Covid levels,” Event Genius’s CEO Benjamin Leaver told IQ.
Further evidencing a bumper festival season to come, an unprecedented number of new festivals are launching this year.
Promoters including FKP Scorpio, Goodlive, AEG, Goldenvoice and Live Nation have all added to their stable of festivals, as most prepare for their busiest festival season on record.