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Rob Hallett’s Robomagic leaves Live Nation

Robomagic, the live entertainment venture founded by veteran promoter Rob Hallett, is leaving Live Nation effective immediately after three years with the company.

The company comprises of Robomagic Live, a boutique touring division, and Robomagic 360, which describes itself as encompassing “touring, recording, publishing and artist/brand management”.

TLC, Sleaford Mods, Goldie and Boy Better Know are among the artists on Robomagic’s roster, as well as Duran Duran, who Hallett represented as an agent in the 80s.

The two companies jointly promoted shows including UK dates by HER, Why Don’t We, Lemz and Jammer of Boy Better Know.

“I feel very positive about the future and embracing the new normal. Enhanced by new technology, the industry will bounce back in a big way. I would like to thank everyone at Live Nation, for their support over the last three years, and look forward to the next instalment of Robomagic Live,” says Hallett.

“I feel positive about the future and embracing the new normal. Enhanced by new technology, the industry will bounce back”

The statement also says Hallett is determined to be ahead of the “ongoing curve” and is keen to develop a smaller, more flexible company, that is well-positioned to benefit from this new landscape.

Hallett established Robomagic in January 2015, following his exit from AEG – where he established AEG Live in the UK in February 2005.

Hallett was instrumental in growing the profile of the company (now AEG Presents) internationally.

Highlights of his AEG tenure include Prince’s landmark 21-night residency at the O2 in London in 2007; three Bon Jovi stadium treks; Cohen’s successful 2008–10 comeback tour; and the debut of BST in 2013 with two huge shows by the Rolling Stones.

He also oversaw global tours for the likes of Leonard Cohen, Justin Bieber and Jennifer Lopez and the launch of British Summer Time Hyde Park.

Prior to joining AEG, he was a director of Mean Fiddler Music Group (later MAMA & Company, now owned by Live Nation), after a decade as an agent and promoter at Barrie Marshall’s Marshall Arts.

 


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Rob Hallett’s Robomagic joins Live Nation

Rob Hallett – the veteran promoter and live music exec who, as president of international touring at AEG Live, oversaw global tours for the likes of Leonard Cohen, Justin Bieber and Jennifer Lopez and the launch of British Summer Time Hyde Park – has joined Live Nation, IQ can reveal.

Robomagic, the live entertainment venture Hallett founded following his exit from AEG in April 2014, is now officially “a Live Nation company”, and the two companies are jointly promoting several upcoming shows, including UK dates by HER, Why Don’t We, Lemz and Jammer of Boy Better Know. Past Robomagic/Live Nation productions include Tower of Song: A Memorial Tribute to Leonard Cohen in Montreal last November and Boy Better Know’s O2 Arena takeover in August.

Hallett established AEG Live in the UK in February 2005, and was instrumental in growing the profile of the company (now AEG Presents) internationally. Highlights of his AEG tenure include Prince’s landmark 21-night residency at the O2 in London in 2007; three Bon Jovi stadium treks; Cohen’s successful 2008–10 comeback tour; and the debut of BST in 2013 with two huge shows by the Rolling Stones.

Robomagic is now officially “a Live Nation company”, and the two companies are jointly promoting several upcoming shows

Prior to joining AEG, he was a director of Mean Fiddler Music Group (later MAMA & Company, now owned by Live Nation), after a decade as an agent and promoter at Barrie Marshall’s Marshall Arts.

Hallett established Robomagic – which comprises Robomagic Live, a boutique touring division, and Robomagic 360, which describes itself as encompassing “touring, recording, publishing and artist/brand management” – in January 2015. The company’s artist roster includes TLC, Sleaford Mods, Goldie and Boy Better Know, as well as Duran Duran, who Hallett represented as agent in the ’80s.

Other new Live Nation partnerships in 2018 include the acquisitions of US promoter Frank Productions and the remaining ticketing assets of Songkick.

Both companies were unavailable for comment.

 


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Don’t fancy Glasto mud? Come to Fulham, says FOLD

For Glastonbury-goers apprehensive about the mud, traffic congestion and threat of further rain awaiting them at Worthy Farm this weekend, promoter Rob Hallett has a solution: Go to FOLD Festival instead!

Hallett’s Robomagic announced this afternoon that all Glastonbury Festival ticketholders who all “can’t face the thought of battling the elements” in Somerset this weekend can exchange their tickets for a weekend pass to the Niles Rodgers-curated festival at Fulham Palace – along with Robomagic’s Caught by the River Thames, the first festivals to ever be held at the palace in its 750-plus-year history – instead.

“FOLD Festival is tent-free and promises that its guests will be mud- and rain-free, with a dry weather forecast for the whole weekend”

FOLD (or ‘Freak Out Let’s Dance’), headlined by Labrinth, Beck and Rodgers’s Chic (pictured), promises that its guests “will be mud- and rain-free, with a dry weather forecast for the whole weekend”.

Those tempted by the offer – and who are happy to take the financial hit: day tickets for FOLD start at £54 (£162 for the weekend), while a three-day Glastonbury pass would have set you back £228 – should simply arrive at the FOLD Festival box office and exchange their Glasto ticket for a FOLD one “on the day(s) of your choice”.

IQ spoke to Hallett in January about the securing of Fulham Palace as a venue, which Hallett he described as “an amazing coup”, especially in light of its being that rarest of things: “a new site in central London in 2016”.

 


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