Fraudsters prefer festival tickets: study
Music festivals are the most common events targeted by ticket fraudsters, new research reveals, with festival passes four times more likely to be bought using fraudulent means than tickets to sporting events.
According to a report by ecommerce fraud prevention firm Riskified, festivals are probably more likely to be targeted “due to these mass events’ appeal to younger crowds”, and so ticket agents should be more vigilant for suspected ticket fraud. Concert tickets are less risky, followed by theatre, with sporting events the safest.
Riskified also found that tickets bought by “early birds” are “lucrative and safe”, with the rate of fraud attacks jumping sharply closer to the event. “A fraudster is five times more likely to be behind an order made on the day of an event than an order made 60 days before,” it explains.
Key to identifying fraudsters, the company says, is through buyers’ IP addresses: “Many a fraudster tries to reroute their IP address to appear as though it’s coming from somewhere else – preferably from the BIN [credit card payment number] country. But with reliable IP detection in place, understanding geographic trends can help drive accuracy.”
The full report can be obtained from the Riskified website.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.