MJR Group expands touring portfolio

UK promoter and venue manager MJR Group has acquired theatre production company Imagine This and secured a partnership to promote Marvel’s Avenger Station, an interactive superhero exhibition.

The promoter completed the acquisition of Imagine This in June, having bought a stake in the company earlier this year.

Imagine This produces touring show Rip It Up, which consists of three decade-based versions. MJR promoted the 60s edition for a four-month run at London West End’s Garrick Theatre this year, selling over 150,000 tickets.

The show starred McFly’s Harry Judd, JLS’ Aston Merrygold and the Wanted’s Jay McGuinness, as well as Olympic gymnast Louis Smith. The 70s version is set to tour the UK from September 2019.

The MJR Group is also entering into a partnership with production company Victory Hill, to produce and promote Marvel’s Avengers Station.

“Bringing Imagine This into the MJR Group and promoting Avengers Station further strengthens our position as a multi-faceted live entertainment provider”

Following a six-month residency at London convention centre Excel, the immersive exhibition is now on display at the St David’s centre in Cardiff, which opened on 22 June.

In addition, MJR has announced it is introducing two new live music venues to the UK market later this year.

“Bringing Imagine This into The MJR Group and promoting Marvel’s Avengers Station further strengthens our position as a multi-faceted live entertainment provider,” says MJR Group founder and owner Richard Buck.

“Imagine This opens up the West End and theatre production market for the Group. The “Rip It Up” brand has been incredibly successful and with further products in the pipeline, both domestically and internationally, we expect a very exciting period of growth for MJR.”

The MJR Group promotes thousands of concerts in the UK annually, and many more overseas, chiefly in Australia and New Zealand.

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