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The Ticket Factory introduces new commercial team

One of the UK’s leading national ticketing agents, the Ticket Factory, has today announced the creation of a new commercial team tasked with creating more sales and driving profits.

The ticketing company, is owned by UK venue operator NEC Group and is the official box office for the NEC Birmingham as well as a ticket seller for top music festivals like Latitude and Download. It hopes the move will nurture already established links with clients and partners as well as secure new ones.

The team will be comprised of four handpicked individuals. Previously consumer sales and marketing director, Chris Pile has been appointed as commercial director. He will be joined by Nick Fenton, who will take on the role of commercial manager. Fenton will also be tasked with selling TTF’s industry-leading trade system ExpoWare.

On the subject of his new appointment, Pile says: “I’m looking forward to the opportunities myself and my team can build and nurture with both clients and partners for the Ticket Factory.  

“This is the next exciting stage in the Ticket Factory’s development”

“Driving market awareness of TTF’s products and services is essential to achieving our business goals.”

The pair will be joined by partnership manager Aliya Hussain, who will take on the company’s marketing and distribution reach. The team is finished by group sales manager Kelly Sharman.

Speaking about the Ticket Factory’s aims, director of ticketing Richard Howle says: “This is the next exciting stage in the Ticket Factory’s development.

Introducing a dedicated commercial team serves to propel these ambitions.”

The news of the new commercial team comes after the Ticket Factory recently secured an exclusive three year ticketing contract with Crufts. It hopes the new team will be able to deliver an expanded product range to high-profile clients like this.

 


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TTF appoints new director of ticketing

The Ticket Factory (TTF) has hired ticketing industry veteran Richard Howle, most recently of Really Useful Theatres Group, as director of ticketing.

Howle is tasked with expanding the technological capabilities of TTF, owned by UK venue operator NEC Group, and improving the user experience for both clients and ticket buyers.

In addition to a four and a half-year spell as Really Useful Theatres’ commercial director, Howle’s 18 years’ industry experience includes spells as head of box office/ticketing and international sales director at marketing agency AKA Promotions. He is also a director of the governing council of the Society of Ticket Agents and Retailers (Star).

Phil Mead, NEC Group’s managing director, says: “Richard’s appointment will serve to further strengthen the offering of the Ticket Factory in an increasingly competitive marketplace. It has a unique partnership with the NEC Group Arenas, and with Richard’s direction, the businesses will be able to work even closer together to provide a seamless experience for clients and customers alike.”

“I am looking forward to building the Ticket Factory brand at this pivotal point in the company’s history”

Stuart Cain, formerly TTF’s managing director, departed the company for Ricoh Arena in September.

Commenting on his appointment, Howle adds: “I am thrilled to join the Ticket Factory and to bring my experience of running in-house ticketing operations to the role. It is a company I have long admired with a well-deserved reputation for delivering excellence.

“I am looking forward to building the Ticket Factory brand at this pivotal point in the company’s history, having just celebrated its tenth anniversary. Over the past decade, the Ticket Factory has established itself as an industry challenger in a highly competitive, fast-moving industry and has an exciting future ahead.”

NEC Group, which manages Arena Birmingham (15,800-cap.), Genting Arena (15,700-cap.), the National Exhibition Centre (NEC), the International Convention Centre (ICC) and Vox Conference Centre, all in Birmingham, posted 17.9% growth in revenue in its 2016–17 financial results.

 


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