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Green Guardians 2022: My Cause, Reverb, Smart Power

The Green Guardians is spearheaded by IQ and an expert panel of sustainability experts to recognise suppliers who are improving the live music business when it comes to being more environmentally friendly.

Our international panel of judges this year includes representatives from A Greener FestivalGreen Events & Innovations ConferenceGreener Events, Green Operations Europe (Go-Group), Julie’s BicycleLe Réseau des Femmes en Environnement,  Sustainable Event AllianceSustainable Event SolutionsTour Production Group, and Vision:2025.

The 2022 list of Green Guardians includes 20 entries across a wide range of event suppliers and solutions providers, all of whom are working tirelessly to reduce the carbon footprint of the live entertainment business.

IQ will publish entries across all categories over the coming weeks. Catch up on the previous instalment profiling Gem-Stage, Instagrid and Green Producers Club here.


My Cause UK
My Cause UK offers people the chance to volunteer at the UK’s biggest festivals whilst making an impact for a cause they care about. The concept is simple – volunteers give their time at a festival, and in return, My Cause makes a donation to a charity of their choice.

Volunteering, says the organisation, “is a gateway to making unforgettable friends while getting free entry to the UK’s leading festivals!”

Volunteering with My Cause UK allows participants to “become part of a community that is exciting, adventurous, and passionate about making a change in the world we live in.”

In its first six years of operation, My Cause UK has donated close to £180,000 (€208,000) to more than 700 charities in the UK, thanks to the efforts of a steadily growing army of festival volunteers.

Reverb has greened over 350 tours and 6,000 concert events
Leading the green music movement since 2004, Reverb partners with artists, festivals, venues and more to reduce their environmental footprint while empowering millions of fans to take action on today’s most pressing environmental issues.

Working with artist partners like Billie Eilish, Maroon 5, Pink, Harry Styles, Dave Matthews Band, Jack Johnson, and many others, Reverb has greened over 350 tours and 6,000 concert events. With a focus on creating measurable impact, Reverb has eliminated 280,000+ tons of CO2e, prevented the use of over 4 million single-use plastic bottles at concerts, supported 4,800+ environmental non-profits, and more.

Reverb launched the Music Climate Revolution campaign in June of 2021 to unite the music industry in the fight against the climate crisis by cutting industry emissions, funding carbon-fighting projects, and demanding climate action from world leaders. Since its launch, the campaign and its partners have raised more than $3million (€2.9m) to support dozens of diverse global projects that draw down, sequester, or eliminate greenhouse gases, resulting in a reduction of 50,000 tonnes of CO2e. Music Climate Revolution partners have also engaged millions of fans at shows and online in climate action and advocacy.

Smart Power’s client roster includes Coldplay’s Music of the Spheres World Tour

Smart Power
Smart Power specialises in delivering carbon and low-power solutions for the international live, touring, broadcast, and screen
sectors. The company provides full-service technical hires, including power advancing; onsite technical support; fuel management; comprehensive distribution planning and installation; site lighting; energy monitoring; and reporting.

As specialists in battery and DC solutions, Smart Power is leading the charge for a transition away from generator power towards grid-connected battery solutions. Its approach to energy management is simple – deliver the most renewable energy mix available for the job in hand. To this end, it integrates a range of strategies, including biofuel generators, kinetic (people-powered) solutions, solar, and mobile battery solutions.

The company’s suite of energy and power monitoring tools ensures that clients have the data they require for their scope 1 and 2 emissions reporting, whilst also enabling Smart Power to optimise power management systems to ensure ongoing reductions in fuel consumption, GHG, and tailpipe emissions.

2022 has been an exceptional year for Smart Power with its client roster including Coldplay’s Music of the Spheres World Tour, the Queen’s Platinum Jubilee Celebrations, the BBC Earthshot Awards, the Great Escape Festival, and the Great North Run.


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Billie Eilish announces climate-focused event

Billie Eilish has announced multi-day climate-focused event Overheated in collaboration with Support + Feed and environmental nonprofit Reverb.

The event set to take place across six days  – 10-12, 16 and 25-26 June – at The O2 in London during Eilish’s Happier Than Ever, The World Tour dates at the venue.

Fresh after last week’s Green Events & Innovations Conference (GEI), Overheated will bring together climate activists, musicians and designers to discuss the climate crisis, and their efforts to make a difference. Topics will range from greening practices in the music industry to the benefits of a plant-based diet, and sustainable fashion.

“We are thrilled to be in London and to have this opportunity to connect and discuss different ways we can take action to mitigate the climate crisis,” says Maggie Baird, founder of Support+Feed.

“We’re excited to empower even more people to take significant climate action and engage the music industry to do more”

Each day will feature unique programming including panel discussions, live performances, a documentary viewing, and opportunities for the public to take climate action. The cross-campus event will kick off on Friday, 10 June with Overheated Live – a panel event at Indigo at The O2, featuring introductions by Billie Eilish and Finneas and a special keynote speaker to be announced.

A Music Climate Session on 16 June, meanwhile, will feature representatives from Reverb, The Big Climate Thing, A Greener Festival, Julie’s Bicycle, Beggars Group, Live Nation, Earth/Percent, Tour Production Group and the Tyndall Centre for Climate Change Research. It will also see performances by Sigrid and Love Ssega, with others to be confirmed.

“Building upon our sustainability work on Billie’s world tour, and engaging fans at her shows to take climate action, we’re excited to empower even more people to take significant climate action and engage the music industry to do more through Overheated,” adds Reverb co-founder Adam Gardner.

The takeover will also include special screenings of the new Overheated short documentary at Cineworld at The O2 throughout the full six-day period, while all visitors to The O2 will have the opportunity to experience the free Citizen-TPlayground, which will feature a free clothes swap as well as talks from fashion sustainability experts, at the All Bar One Space from 10-12 June.


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The Lumineers announce ‘climate-positive’ world tour

The Lumineers are partnering with environmental non-profit Reverb to embark on another ‘climate-positive’ tour.

The band’s 60-date Brightside World Tour is due to kick off at the Motorpoint Arena in Nottingham, UK, on 24 February and conclude at Sound on Sound music festival in Bridgeport in Connecticut, US, on 25 September.

Once again, the American folk-rock band is committing to a comprehensive climate action programme via REVERB’s Music Climate Revolution campaign, with aims to reduce their environmental footprint whilst on the road.

The tour will also see the band commit to eliminating more greenhouse gas pollutions than they emit by supporting projects that directly eliminate greenhouse gases.

Founded in 2004, Reverb helps to limit the carbon footprint of tours and educate those within the live touring industry on their consumption habits so that they can make a difference.

The Lumineers will commit to eliminating more greenhouse gas pollutions than they emit

The company has ‘greened’ concerts for the likes of The 1975, P!nk, John Mayer, Shawn Mendes, Maroon 5 and Fleetwood Mac. Future clients include Billie Eilish, Harry Styles and Tame Impala.

The Lumineers previously teamed up with Reverb for their 2020 North American Tour.

The Brightside World Tour is due to visit arenas including the O2 (cap. 21,000) in London, UK, the Wizink Center (16,000) in Madrid, Spain, the MGM Grand Garden Arena (16,800) in Las Vegas, US, and the arena (20,000) in Los Angeles, US.

Special guests throughout the tour will include Caamp, Gregory Alan Isakov, Daniel Rodriguez and James Bay.

The Lumineers managed to get out onto the road for more than 20 shows before the pandemic shut the entire live industry down in 2020. Their run saw stops in Louisville, Toronto, Nashville, Indianapolis, Brooklyn, NY, Detroit and more.

The Lumineers are represented by Joe Atamian at Wasserman Music in North and South America and Australia, and Alex Bruford at ATC Live in Europe, Asia and South Africa.


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