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Spotify takes another playlist on the road with ¡Viva Latino! Live

Spotify is bringing its popular ¡Viva Latino! Latin music playlist to the stage.

Produced in partnership with US promoter Cárdenas Marketing Network (CMN), ¡Viva Latino! Live will feature performances from what Spotify calls the “hottest artists making a name for Latin music across the globe”, including Daddy Yankee (of ‘Despacito’ fame), Jowell y Randy, Bad Bunny, Becky G and Natti Natasha.

The tour kicks off at Allstate Arena (18,500-cap.) in Chicago on 23 August, with additional cities, both in North America and internationally, and more performers to be announced at a later date.

The launch of ¡Viva Latino! Live follows the successful debut in the UK of Live Nation-backed Who We Be Live, based on the grime playlist of the same name, and similar event RapCaviar Live, also a Live Nation co-production, stateside. Earlier this month it announced Hot Country Live, a show at the newly Live Nation-booked Rooftop at Pier 17 venue in New York, set to debut in early July.

“These are exciting times in Latin entertainment, and we are proud to partner with such a dynamic, music-centric company as Spotify to produce ¡Viva Latino! Live, which brings together some of the biggest names in Latin entertainment for one night,” says CMN chief executive Henry Cardenas.

“The decision to take this playlist on the road is a true testament to the impact Latin music is having around the world”

“This partnership and initiative demonstrates Spotify’s commitment to Latin culture, and the artists that influence it, in a way that brings true engaging live experiences to the hearts of music fans around the world.”

“Since launching our ¡Viva Latino! playlist in 2014, we’ve witnessed the Latin music culture grow beyond even our wildest hopes and expectations,” adds Rocio Guerrero, head of global cultures, shows and editorial at Spotify. “The decision to take this playlist on the road is a true testament to the impact Latin music is having around the world right now.

“This is a really exciting moment for Spotify and Latin music fans everywhere—and we can’t wait to have some fun.”

A presale for the Chicago show opens on Ticketmaster today, with GA tickets starting at US$49.

 


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Spotify, Live Nation partner on RapCaviar concerts

Live Nation has extended its relationship with Spotify with the launch of RapCaviar Live, a new six-city concert series inspired by the streaming service’s eponymous hip-hop playlist.

RapCaviar Live kicks off at the Tabernacle (2,600-cap.) in Atlanta, Georgia, on 12 August with a show by Gucci Mane (pictured), Mike Will Made It and other “special guests”. Additional details of shows in Chicago, Los Angeles, Toronto, New York and Houston, Texas, will be announced by Spotify soon.

“[I’m] proud to partner with Gucci Mane on this incarnation of the RapCaviar vibe,” comments Tuma Basa, head of hip hop at Spotify, who has been called “the most important tastemaker in hip-hop music today” for his role as curator of the RapCaviar playlist.

“This is an important milestone for Spotify, for RapCaviar and for hip hop in the streaming age”

“Gucci was an early believer in what we are doing and it’s going to be beautiful to see it manifest live. Taking RapCaviar on the road was just a dream for us a few years ago. This is an important milestone for Spotify, for RapCaviar and for hip hop in the streaming age.”

With its Spotify branding, RapCaviar Live brings to mind Drake’s Views from the 6 North American tour, which was also promoted by Live Nation but billed as being presented by Apple Music – Spotify’s main rival in the music streaming space.

Live Nation in November struck a deal with Spotify to integrate Ticketmaster ticket listings into Spotify artist pages, emails and concert-recommendation emails.

 


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