Ticketmaster expands in Africa with Quicket deal

Ticketmaster has enhanced its presence in Africa with the acquisition of leading ticketing platform Quicket.

The deal will enable Ticketmaster, which launched in South Africa, opening a headquarters in Cape Town in 2022, to further support the growing live events market across the continent.

The partnership with Quicket, known for its self-service platform and event organiser tools, will offer solutions for events of all sizes, with Quicket’s regional expertise in Nigeria, Uganda, Kenya, Zambia and Botswana complemented by Ticketmaster’s global reach and service.

It will also enable the expansion of digital technologies, like secure encrypted mobile tickets, across the continent.

“Together, we are igniting a new era of unparalleled growth for African entertainment”

“Africa is home to some of the most passionate fans in the world who we have the privilege of connecting to the events they love, simply and securely,” says Ticketmaster president Mark Yovich. “Our commitment to delivering top-tier tools for promoters, venues, and artists is unwavering.

“Partnering with Quicket will supercharge our mission to elevate Africa’s dynamic live events to the global spotlight they truly deserve. Together, we are igniting a new era of unparalleled growth for African entertainment.”

Cape Town-based Quicket, which was founded in South Africa in 2011, will continue to operate as a standalone business unit under the leadership of MD James Tagg.

“The passion for live entertainment is at the heart of African culture,” says Tagg. “Over the past 13 years, we’ve empowered event creators across the continent to deliver exceptional experiences through our ticketing platform. Partnering with Ticketmaster marks a landmark moment in connecting African artists to a global audience and enhancing the experience for local fans and promoters alike.”

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