fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

Japan’s leading int’l promoters form alliance

Ten leading Japanese concert promoters have officially announced the formation of the International Promoters Alliance Japan.

Led by Creativeman Productions head Naoki Shimizu, the alliance is hoping to establish unified guidelines for the safe resumption of events involving international artists.

The alliance – which includes Live Nation Japan, Udo Artists, Smash Corporation, Hayashi International Promotions and Kyodo Tokyo – will work closely with the Japanese government, as well as international embassies and consulates, to further the cause.

The International Promoters Alliance Japan is completed by Avex Entertainment, Hanshin Contents Link/Billboard Japan, M&I Company and Promax. The alliance will complement the work of existing music association ACPC, with which it shares members.

In a statement, the group says: “The history of music in Japan was changed forever in 1966 when the Beatles performed at the Nippon Budokan. Since then, musicians from around the world have come to Japan to perform, and the opportunity for fans to experience high quality international live entertainment has led to the growth of a rich and diversified Japanese music culture.

“The fact that Japan has been able to create a larger market for music than any other Asian country is a credit to the more than 60 years of work by member companies of the International Promoters Alliance Japan, who have also contributed to the overseas expansion of Japanese artists and content.”

“That Japan has been able to create a larger market for music than any other Asian country is a credit to IPAJ members”

It continues: “From club and theatre shows through to stadium tours, major festivals, and live restaurants, the breadth of the market is unique in the region, and hosting performances by international artists contributes to international economic exchange, the development of the Japanese music culture and economy, and the growth of employment.”

The International Promoters Alliance Japan was unofficially formed in December last year and in March 2021 the alliance succeeded in getting the Japanese government to amend its compensation scheme to include domestic shows by foreign artists.

The group’s next goal is to ease the business visa restrictions for foreign artists to enter Japan with no quarantines.

Once overseas artists have resumed their visits to Japan, the promoters will work together to “foster continued international cultural exchange in this most important of live entertainment markets”.

Read IQ’s Japan country report, which outlined the opportunities in the Japanese market pre-pandemic, here.

Land of the rise in fun: Why booming Japan is such a tough market to crack

 

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Zelda turns 30 with concert series

Japanese promoter Promax will celebrate the 30th anniversary of the release of one of the most influential video games of all time, The Legend of Zelda, with a series of concerts later this year.

Tokyo-based Promax has announced plans to put on three shows – at the 2,000-capacity ROHM Theatre in Kyoto on 1 October, the Tokyo Metropolitan Theatre (1,999-cap.) on 16 October and the NGK Spark Plug Civic Center Forest Hall (2,296) in Nagoya on 14 December – featuring music from the game, conducted by Taizo Takemoto and performed by the Kyoto Philharmonic Chamber Orchestra, Tokyo Philharmonic Symphony Orchestra and Central Aichi Symphony Orchestra, respectively.

Three tiers of tickets will be available: A ‘master sheet’ with a commemorative pin for J¥12,000 (£87.85), ‘S’ seat tickets for ¥9,000 (£65.90) and ‘A’ seat tickets for ¥7,500 (£54.95).

Special guests “involved in the history of The Legend of Zelda” will also appear, says Promax.

Nintendo’s The Legend of Zelda, released in 1986, sold over 6.5 million copies worldwide and is widely considered one of the greatest games ever made and one of the first RPGs (role-playing games).

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.