The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy

Guillaume Brevers launches Hometown Talent

Booking agent Guillaume Brevers, formerly of ATC Live, has launched Hometown Talent Agency, returning to life as an independent after a year and a half at London-based ATC.

Brevers joined ATC Live in 2018, having spent the previous seven years operating his own booking agency, BFOS Booking, in Belgium.

“In early January, I made the choice to leave ATC Live and return to my first love, leading my very own agency,” he explains. “I’m grateful for the time I had at ATC, but this independent spirit I have since day one has always been strong, and I decided to go back to what has worked successfully over the years and position myself as an alternative on the agency map.”

“My goal is to represent an agency that is very unique and ideally placed for the multiple challenges our society is facing, while constantly adapting to today’s music industry changes,” Brevers adds. “I want to offer the artists I represent a safe and healthy home where they’ll be able to express all their creativity while fulfilling all their expectations. Say hello to Hometown Talent Agency…”

Hometown Talent’s roster includes Princess Nokia, Boy Pablo, Phum Viphurit, Pi’erre Bourne, C. Tangana and Sunset Rollercoaster, among others.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.