Footage from major fests to be shown in WMG’s PlayOn Fest
Past performances at major festivals including Coachella, Primavera Sound and Rock in Rio, as well as from venues such as the O2 Arena, will be streamed as part of Warner Music Group’s three-day virtual event, PlayOn Fest.
The event, which kicks off on Friday (24 April) at midday EDT will stream live for 72 hours via the Songkick YouTube channel, allowing fans to “relive epic performances for one time only”.
The virtual festival will raise funds for the World Health Organisation’s (WHO) Covid-19 solidarity response fund through the sale of merchandise and donations.
Performances from over 65 acts, including Ed Sheeran, Cardi B, Coldplay, Twenty One Pilots, Bruno Mars, Janelle Monáe, Green Day and Slipknot will be broadcast over the three-day event.
“PlayOn Fest is a great way to come together, enjoy good music and company, and support the WHO’s most urgent global work to combat Covid-19”
PlayOn Fest will include festival footage from Coachella, Lollapalooza, Bonnaroo, Primavera Sound and Rock In Rio, as well as live shows from London’s O2 Arena, Sydney Opera House and Red Rocks Amphitheatre.
“During this pandemic, we are all searching for ways to stay connected,” says Elizabeth Cousens, president and CEO of the UN Foundation, which powers the WHO’s Covid-19 fund.
“The PlayOn Fest is a great way to come together, enjoy good music and company, and support the World Health Organization’s most urgent global work to combat Covid-19.”
Over the weekend, the Global Citizen-organised, Lady Gaga-curated One World: Together at Home benefit concert, which featured live performances from acts in real time, raised $127 million for the WHO’s fund.
Read more about the booming business of livestreaming here.
Photo: slgckgc/Flickr (CC BY 2.0) (cropped)
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