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Loud and Proud 2024: IQ’s pride playlist now live

IQ Magazine’s fourth annual Pride takeover edition heralds the return of the Loud & Proud playlist, for which our partner agencies have spotlighted fast-emerging queer artists to note.

This year, IQ has extended the Loud & Proud profiles to include a dozen acts represented by ATC Live, CAA, Earth Agency, Midnight Mango, One Fiinix Live, Playbook Artists, Primary Talent, Pure Represents, Queer Artists Agency, Solo, UTA, and WME.

Artists included in Loud & Proud 2024, along with their agents, are:

Asbjørn (DK) Frederik Diness Ove, Queer Music Agency
Beth McCarthy (UK) Jess Kinn, One Fiinix Live
Brimheim (DK) Paul McGivern, Playbook Artists
Evangeline Gentle (CA) Rich Quarterman, Midnight Mango
Fletcher (US) Bilge Morden, CAA
Gia Ford (UK) Caitlin Ballard, ATC Live
Girlband! (UK), Charly Beedell-Tuck, Solo Agency
Liz Lawrence (UK) Hayley Morrison, Simon O’Neill & Angus Baskerville, Pure Represents
Lucky Love (FR) Christina Austin & Jules de Lattre, UTA
Reneé Rapp (US) Lucy Dickins, Ben Totis & Dvora Englefield, WME
She Drew The Gun (UK) Claire Courtney, Earth Agency
Tom Rasmussen (UK) Sally Dunstone, Primary Talent International

Listen to the full Loud & Proud playlist below:


The full Loud & Proud feature, including all 12 profiles, is available here for subscribers of IQ Magazine.

Click here to subscribe to IQ from just £8 a month – or check out what you’re missing out on with the limited preview below.


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International booking agency Pitch & Smith divides

European booking agency Pitch & Smith (P&S) has effectively split in two, with three former agents breaking away to launch new venture Playbook Artists.

Launched by Eleanor McGuinness, Nikita Lavrinenko and Paul McGivern, the new agency brings together more than 45 years of experience as well as a roster that includes Angel Olsen, Weyes Blood, Son Lux, Andy Shauf, This Is the Kit and Cut Copy.

Meanwhile, P&S founders Stefan Juhlin and Kalle Lundgren Smith will remain at the company along with team members based in London.

Juhlin tells IQ it was a mutual decision for the two parties to go their separate ways: “For Kalle and myself, we felt this was a good time to go back to where we once started, putting all our time and energy on fewer artists, with a very simple and straightforward organisation behind it. We’re confident this will benefit everyone, both ourselves and our artists.”

“For Kalle and myself, we felt this was a good time to go back to where [P&S] once started”

P&S will now be headquartered in Stockholm, where it was founded in 2007, with a roster that includes Caribou, José González and Toro Y Moi.

The agency will work will continue to work with the three former agents at Playbook, which will launch offices in London, Berlin and Dublin ‘to bring their international perspective to the European/UK live circuit’.

“The last year has been tough for the industry as a whole, but this feels like the perfect opportunity to collaboratively bring together the best of our experiences and shared values, and build something new with friends and partners,” says Playbook’s Paul McGivern.

“I don’t know two harder-working or more engaged agents than Eleanor and Nikita and I’m proud to be partners with them in the launch of PlayBook Artists.”

“We are all determined to bring new approaches and concepts to life and rethink what a modern, artist-focused agency can be”

Eleanor adds: “It’s important to all of us to support the independent network, especially after the challenges of the last year, and the years yet to come. Paul, Nikita and I come from a similar background of working independently, and we are very proud of that and the long term approach we have to our artists.”

Nikita comments: “It’s easy to get caught up in a “doom and gloom” mentality when the times are difficult. That’s why I love seeing excitement, energy and new ideas sprawling out conversations I have with Eleanor and Paul. We are all determined to come out of this stronger, bring new approaches and concepts to life and rethink together what a modern, artist-focused agency can be these days.”

The three partners will be joined by former Pitch & Smith agent assistant Duncan Smith, who will assume the role of agent with a roster that includes Happyness, Shopping, Lime Garden, LICE, Home Counties, and new signing Clara Mann.

Playbook follows the launch of Field Booking, Arrival ArtistsMint Talent Group and TBA Agency in the US, as well as Marshall Live AgencyMother ArtistsOne Fiinix LiveRoute One Booking and Runway Artists in the UK and Rebel Beat Agency in Spain, in 2020, amid a wider fragmentation of the global agency sector in response to the coronavirus shutdown.


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