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T4F names Luiz Oscar Niemeyer head of live music in South America

Luiz Oscar Niemeyer, the veteran Brazilian concert promoter who sold his Planmusic company to Time for Fun (T4F) last May, has been appointed head of T4F’s live music/entertainment activities in all four countries where the company is active.

Niemeyer (pictured) previously held the same role for Brazil, but will now additionally oversee live entertainment in Argentina, Peru and Chile. He replaces former chief entertainment officer Alexandre Faria Fernandes, who T4F thanks for “all his contributions and wishes him success in future endeavours”.

T4F is South America’s leading live entertainment company and one the top-five promoters worldwide. Upcoming shows include Fifth Harmony’s PSA tour, The Wailers in Rio and Sao Paolo, Paul McCartney’s One on One tour and Lollapalooza Brasil next March.

Niemeyer, meanwhile, has promoted some of the biggest live shows in Brazilian history, including Hollywood Rock festival from 1988 to 1993, Paul McCartney’s 1990 concert at the Maracanã, which attracted 184,000 people, and The Rolling Stones’ historic performance to more than 1.5 million people on Copacabana beach in 2006, and is widely credited as the man who put Brazil on the international touring map.


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T4F acquires Niemeyer’s Planmusic

South American live entertainment giant T4F Entertainment has bought into Planmusic, one of Brazil’s biggest concert promoters.

Planmusic owner Luiz Oscar Niemeyer – the promoter behind a number of the biggest live shows in Brazilian history, including Hollywood Rock festival from 1988 to 1993; Paul McCartney’s 1990 concert at the Maracanã, which attracted 184,000 people; and The Rolling Stones’ historic performance to over 1.5 million people on Copacabana beach in 2006 – has joined the T4F (Time for Fun) board, and the Sao Paolo-headquartered company has acquired the rights to the Planmusic brand.

The new partnership will jointly produce a number of national and international events. The Planmusic brand will continue to exist.

T4F did not disclose the terms of the acquisition.

“Our goal at Time for Fun is always be able to bring the most relevant content to the public and the sponsors,” says T4F president Fernando Alterio, “[and] we celebrate this association with Luiz Oscar Niemeyer, a striking presence in […] show business in [this] country.”

T4F, South America’s largest live entertainment group, operates in Brazil, Argentina, Chile and Peru. In addition to promoting major concerts, it organises the Brazilian Lollapalooza and Electric Daisy Carnival festivals, a number of musical and theatre shows and  Stock Car Brasil motor races.