After a decade, AIF goes it alone
The Association of Independent Festivals (AIF) will break away from its parent company, the Association of Independent Music (AIM), to operate as a separate company as of April this year.
AIF was set up in 2008 as a division of AIM by Rob da Bank (Bestival), Ben Turner (Graphite Media) and former AIM chief exec Alison Wenham, and has since grown from 12 to 65 member festivals with a collective audience of over 600,000.
The newly independent association will be led by current general manager Paul Reed, who has been appointed chief executive.
He will be supported by AIF chair Jim Mawdsley, vice-chair Goc O’Callaghan (ArcTanGent) and a board of directors that includes execs from Broadwick Live, Kilimanjaro Live, Standon Calling, Liverpool Sound City, Bestival and more.
“It feels like AIF has grown up and is ready to leave home”
Reed is also joined by new recruit Phoebe Rodwell, who moves from the Music Managers Forum to become AIF’s membership and project coordinator, a newly created role that will focus on membership development.
The company will also move into new premises at the Handbag Factory in Vauxhall, London.
“Following ten successful years, it feels like AIF has grown up and is ready to leave home,” comments Reed. “I’d like to thank all at AIM for supporting and nurturing AIF, enabling us to grow from a handful of promoters around a table to an invaluable support network for our 65 members.
“I’m incredibly excited about the future. We’re working on a number of initiatives and campaigns for this year and, with a new team in place, we’re in a strong position to move on to the next phase of our development.”
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