GUTS prepares for biggest blockchain-ticketed show
Amsterdam-based blockchain ticketing service GUTS Tickets will power the sale for Dutch pop star Guus Meeuwis’ upcoming shows, in the largest individual shows to be ticketed on blockchain technology.
Meeuwis is performing two shows at the 35,000-capacity Philips Stadium in Eindhoven, home to PSV football club, on 12 and 13 June 2020.
The shows are set to break the record for the largest-ever blockchain ticketing sale, set by GUTS with the sale of 50,000 tickets for comedian Jochem Myjer’s 36-night run at Amsterdam’s Royal Theatre Carre (1,756-cap.).
Tickets bought via GUTS are registered to the mobile phone of the buyer, protecting fans from touting or fraud. All transactions are registered with blockchain technology, allowing organisers to track each ticket and preventing duplication or above-face-value resale.
Tickets bought via GUTS are registered to the mobile phone of the buyer, protecting fans from touting or fraud
In 2018, Meeuwis was one several Dutch artists to sign a manifesto demanding an end to high ticket prices on the secondary market.
The European Parliament recently tackled the issue of resale directly for the first time, banning the use of ticket bots and requiring more transparency from sellers. According to GUTS, no specific legislative action has been taken in the Netherlands to prevent touts “profiteering” from resale.
The Dutch National Police Corps now lists GUTS as a safe platform to use for purchasing tickets.
Tickets for the Meeuwis shows go on sale through GUTS Tickets on 7 June at 10 a.m. local time.
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