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Becky Hill to play UEFA Women’s Euro final show

BRIT-Award winning UK singer/songwriter Becky Hill will headline the UEFA Women’s Euro 2022 Final Show.

Presented by Pepsi Max at London’s 90,000-cap Wembley Stadium on Sunday 31 July, the pre-match event will mark the first time the women’s football showpiece occasion has hosted a live music production of such scale.

Hill will be joined on stage by surprise guest artists to perform a medley of hits ahead of the tournament final.

“The women’s game has come a long way in recent years and I’m honoured to be a part of the celebration that it so rightly deserves,” says Hill. “Wembley Stadium is one of the most famous venues in the world and I can’t wait to bring the party to fans across the globe.”

Hosted by England, over 500,000 tickets were sold for the tournament before it even began – more than doubling the previous record.

“We couldn’t think of a better artist than Becky Hill to perform a show that will celebrate this record-breaking tournament”

“This tournament is breaking records for attendance and tickets sold,” says Pepsi Beverages GBI marketing director Georgina Meddows-Smith. “We couldn’t think of a better artist than Becky Hill to perform a show that will celebrate this record-breaking tournament.”

Hill’s performance will air in over 16 countries in Europe and several territories around the world, just minutes before the final kicks off.

“Becky Hill is such a talented performer and artist and has an incredible set lined up from start to finish – we know she will bring together fans everywhere to mark the historic occasion,” adds UEFA marketing director Guy-Laurent Epstein.

“This is a huge year for the women’s sporting world and it felt only right for Pepsi Max and UEFA to create the biggest production ever held at the tournament. Fans are in for a special night of entertainment.”

 


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Mary J Blige unveils Strength of a Woman Festival

Mary J Blige and Pepsi have partnered with Live Nation Urban to launch the Strength of a Woman Festival and Summit in the US.

The inaugural edition will take place in Atlanta, Georgia from 6-8 May, with three days dedicated to music, comedy, and community building. The all-female bill includes performances from the likes of Blige, Chaka Khan, City Girls, Ella Mai, Queen Naija and Kiana Ledé.

Intentionally staged over Mother’s Day weekend, the “multi-touchpoint” event is curated for and by women, with a focus on music, wellness, tech, beauty, and financial literacy.

“The idea for the festival came to us after early listening sessions of my latest album with my family and friends and women in the industry,” says Blige. “Each time, the people in the room would share a story, oftentimes of heartbreak or pain, but they always ended with joy and love and how their girlfriends or mom or sister helped them find their voice and strength. We felt like after two years of being inside and having to endure so much, that this was the type of experience that people, especially women, deserved.

“I’m so grateful to all of the performers, vendors, and participants for committing themselves to our inaugural event and I am so excited to do this in a city that has been rocking with me since the very beginning of my career. I am proud to create this with my sisters and I look forward to an undeniably beautiful and special experience.”

The event is the brainchild of Blige and her partners Nicole Jackson, VP of MJB Inc, and  Ashaunna Ayars of The Ayars Agency, who have assembled a team of women to lead every arm of the festival, from production to communications.

Kicking off the weekend on 6 May is a concert at Tabernacle Atlanta, curated to highlight youth culture and emerging hip-hop and R&B acts such as Kiana Ledé, Emotional Oranges, Inayah, MK XYZ and Omerettá the Great.

“Being able to bring an experience like this to fruition, especially with a dynamic team of Black women at the helm, is a dream come true”

The Strength of a Woman Summit, which will feature workshops and panel discussions, will be held on 7 May at The Gathering Spot ATL, followed by the second concert night at State Farm Arena, hosted by Kenny Burns, with performances by Mary J. Blige and special guests Chaka Khan, City Girls, Ella Mai, and Queen Naija, among others.

The event will culminate with the ticketed Mother’s Day Gospel Brunch at the City Winery on 8 May, which will feature Gospel music artists including Kierra Sheard and Le’Andria Johnson.

“This festival and summit were created for our friends, mothers, sisters, and the countless women who walk unapologetically in their truth and strength,” says Ayars. “Being able to bring an experience like this to fruition, especially with a dynamic team of Black women at the helm, is a dream come true.

“I’ve lived in Atlanta for several years and am thrilled that we’ll be able to give back to a city that has nurtured, supported, and amplified to the global stage so many Black artists and entrepreneurs. We are so grateful for Pepsi’s support in celebrating and honouring women, but also with their commitment via grants for the larger Atlanta creative & entrepreneurial community.”

The festival is the billed as the first of its kind to have women not only as the performing acts, but also as the decision-makers behind the scenes.

“I’m thrilled to present a powerful line-up of all-female talent headlined by, and in partnership with, Mary J Blige for the Inaugural Strength of a Woman Weekend in Atlanta,” says Mari Davies, VP of booking and talent at Live Nation Urban. “Mary’s story and career are so inspirational, relatable, and triumphant. The weekend will showcase and celebrate strong talented women across generations and I’m proud to be a part of such a special weekend! This is for us and by us.”

The festival is also partnering with dozens of local, minority, and female-owned businesses and vendors.

 


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