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Jessica Ducrou exits Australia’s Secret Sounds

Secret Sounds co-CEO and co-founder Jessica Ducrou has announced her departure from the Australian company after eight years.

Ducrou launched the group, which includes festivals such as Splendour in the Grass and Falls, with Powderfinger manager Paul Piticco in 2016. Live Nation acquired a majority stake in the firm later that year.

Following her exit, Ducrou will continue her roles as chair of Sounds NSW and deputy chair of the Australian Festival Association (AFA), plans to take time off to spend with her children and travel.

She describes the last near decade at Secret Sounds as a “wild ride” full of “so many memorable moments”.

“I’m well due for an overseas summer holiday so it’s a good time to take a break before I embark on my next chapter,” she says. “It has been an epic journey that has been truly inspiring, and an opportunity to collaborate with the best in the business. It would not have been as rewarding, possible or enjoyable if it weren’t for the people I have worked alongside of.”

“I wish all at Secret Sounds and Live Nation the very best success in their future endeavours”

After a spell as a booker for Sydney’s Lansdowne Hotel, Ducrou joined the city’s APA booking agency and went on to represented clients such as Powderfinger. She later teamed with the band’s manager Paul Piticco to launch Splendour in the Grass (SITG) Festival in Byron Bay in 2001. She also set up the IMC agency with booker and manager Joe Segreto, which spawned the all-Australian festival Homebake.

After taking over Falls Festival in 2012, Ducrou and Piticco merged their businesses into one entity to create NSW-based Secret Sounds. The group is also home to Secret Sounds Touring, Village Sounds booking agency, Secret Sounds Connect commercial rights and creative agency, Secret Service PR agency, North Byron Parklands, The Triffid venue in Brisbane and more.

Through its Live Nation partnership, it also brought brands including Download Festival to Australia. However, SITG’s 2024 edition was cancelled due to “unexpected events” and last year’s Falls was also axed to “allow space to reimagine how the festival will look in the future”, amid a testing period for Australia’s festival scene.

“Paul Piticco has been a great business partner for more than 30 years and we will no doubt continue our friendship well into the future,” adds Ducrou. “The Secret Sounds team, notably Elise Huntley and the festivals gang, are the absolute best, I will miss working with the awesome individuals who inspired me every single day. I wish all at Secret Sounds and Live Nation the very best success in their future endeavours.”


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