Eventbrite hires UK head of music partnerships
Former Proud2 live events director Paul Everett has joined Eventbrite’s London office as head of music partnerships.
Everett, who spent two years at Proud2 – the nightclub at The O2, formerly known as Matter – is also an experienced artist manager, serving as director of Wonderland Management Group, and was previous promotions manager at UK label Beggars Group. At Eventbrite, he will oversee and build relations with venues, promoters, artists and managers.
He says: “Eventbrite is an incredible company and from a ticketing perspective; the technology is second to none. As the music landscapes shifts, people are seeking a reliable, dynamic, scalable and easy-to-use ticketing solution. I am very excited about the challenge ahead and looking forward to creating partnerships with progressive promoters, venues and artists.”
“Everett’s extensive experience and exceptional grasp of the music space will prove invaluable as we develop our core strategy to strengthen our presence in the music industry”
Joel Crouch, general manager for Eventbrite in the UK and Republic of Ireland, adds: “Paul has demonstrated his tenacity and ability to deliver results throughout his career. His extensive experience and exceptional grasp of the music space will prove invaluable as we develop our core strategy to strengthen our presence in the music industry.”
In other Eventbrite news, the company has signed exclusive ticketing partnerships with Newport Folk Festival in the US and Icelandic event Secret Solstice (it of US$1 million ticket fame). Festival director says he’s “looking forward to the positive effect their platform and technology will have on our sales, helping us bring more international exposure and guests to our event in Iceland”.
It last week announced a strategic partnership with concert-discovery platform Bandsintown.
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