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Paul Cheetham leaves Verti Music Hall

Verti Music Hall booking director Paul Cheetham is leaving his role at the Berlin venue, effective 14 August.

Cheetham has served as the booking director at Verti Music Hall since its inception in 2018, joining the AEG team the year before. Cheetham was among those to attend the opening of the 4,350-capacity venue, which is adjacent to AEG’s Mercedes-Benz Arena (17,000-cap.) in Berlin’s city centre.

“The Anschutz Entertainment Group would like to thank Paul Cheetham for his great commitment and his successful work in recent years as the person responsible for booking the Verti Music Hall,” comments Uwe Frommhold, vice president and COO of AEG Germany.

“Paul was an important part of the team at the opening of the Verti Music Hall in October 2018 and the establishment of the new venue in the Berlin event market”

“Paul was an important part of the team at the opening of the Verti Music Hall in October 2018 and the establishment of the new venue in the Berlin event market. We wish him all the best for his future career.”

Before joining AEG, Cheetham – who has over 20 years experience in the live industry – was managing director for Heartburst Management, where he was involved in staging industry events Popkomm, Berlin Music Week and Reeperbahn Festival.

Previously, he worked for Mean Fiddler (now Festival Republic) and Live Nation Scandinavia in Finland.

According to Stadionwelt, AEG event manger Markus Jentsch will temporarily take over booking for the Verti Music Hall.

 


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Cheetham joins AEG as Mercedes Platz nears completion

AEG has made two appointments in Germany ahead of the 2018 opening of Mercedes Platz, a new mixed-use entertainment district neighbouring the Mercedes-Benz Arena (17,000-cap.) in Berlin.

The 20-hectare Mercedes Platz, which mirrors similar AEG developments at The O2 in London, LA Live in Los Angeles and the recently announced Nashville Yards in Tennessee, includes a cinema, cafés, restaurants, bars, hotels, a bowling alley and a 4,500-capacity music venue, Berlin Music Hall, which will open on Saturday 17 November 2018 with a show by Gloria Gaynor.

Berlin Music Hall will be booked by Paul Cheetham, who joins AEG as booking director for the venue, while long-time Mercedes-Benz Arena booker Aissata Hartmann-Sylla has been promoted to senior director, overseeing event acquisition for both the arena and Music Hall.

Before joining AEG, Cheetham – a 20-year veteran of the live music industry – was managing director for Heartburst Management, where he was involved in staging industry events Popkomm, Berlin Music Week and Reeperbahn Festival. Previously, he worked for Mean Fiddler (now Festival Republic) and Live Nation Scandinavia in Finland.

Both Cheetham and Hartmann-Sylla moved into their new roles on 1 September.

 


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