James Barton’s Superstruct buys again
Superstruct Entertainment – the hitherto unnamed live entertainment platform formed earlier this year by Creamfields founder James Barton – has entered into an investment agreement with Elrow, a Barcelona-based promoter of electronic music parties at clubs and festivals throughout Europe.
Providence Equity Partners-backed Superstruct made headlines last month when it made a surprise acquisition of a majority stake in Hungarian festival mainstay Sziget. It is led by Barton, formerly president of electronic music at Live Nation, and Paul Bedford, the former financial director of Impresario Festivals (Boardmasters, Field Day, SW4).
Elrow, a trading name of Entretenimiento Musical, says an injection of private-equity cash “will help the company expand its concept globally”. Barton and Providence’s Roderik Schlösser join the company’s board.
“The Elrow team has created a unique experience that is loved by fans. We are excited to partner with and support such an impressive team”
Elrow CEO Juan Arnau Jnr comments: “We are excited to partner with James Barton and Superstruct and are looking forward to growing the company together. James’s global network in music festivals, and Providence’s global expertise and resources, will strengthen our position and enable us to explore opportunities in key markets.
Barton adds: “The Elrow team has created a unique experience that is loved by fans. We are excited to partner with and support such an impressive team and look forward to unlocking new growth opportunities for their business.”
Elrow, founded in 2010, hosted 88 events in 14 countries in 2016.
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