Irish ticketer Tixserve lands Twickenham deal

Mobile, white-label ticketing platform Tixserve has announced a multi-year partnership with London’s Twickenham Stadium.

The ticketing company will now deliver all tickets for Rugby Football Union (RFU) matches at the stadium.

The partnership follows a trial period that tested the compatibility of Tixserve software with existing ticketing infrastructure at Twickenham, provided by Ticketmaster and Fortress.

The Tixserve system prevents the unauthorised resale of tickets and provides customers with maps and directions, match or show day real-time updates and targeted mobile marketing. The service also collects data for venue operators.

Tixserve managing director and co-founder Pat Kirby says he is “delighted” to have secured RFU as a flagship client.

“We can provide the best secure digital ticketing solution for the RFU and its clubs, as well as concert promoters and music fans”

Kirby adds that the “close working relationship” between Tixserve and RFU “means that we can provide the best secure digital ticketing solution for the RFU and its clubs, sponsors and supporters, as well as concert promoters and music fans who also use the world-famous Twickenham Stadium.”

Twickenham presented its biggest-ever live music programme last summer, with shows from the Rolling Stones and Eminem.

“This is an important strategic agreement for the RFU as more and more fans now expect the convenience of being able to use their mobile devices to access events,” says RFU commercial officer Simon Massie-Taylor.

“We believe this service will greatly enhance the experience at Twickenham Stadium.”

Tixserve partnered with Ireland’s largest independent ticketing company, Tickets.ie, in April 2018. According to the International Ticketing Yearbook 2018, Tickets.ie processes more than 2.7 million tickets annually for over 6,000 events.

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