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ID&T joins forces with Superstruct Entertainment

Dutch promoter ID&T has signed a partnership agreement with leading live organisation Superstruct Entertainment.

According to today’s announcement, the deal has helped steer ID&T into “a safe haven” after a tough year and a half that saw the company take out a number of loans, slash its workforce, and cancel its festivals.

“By creating this financially sound situation, we have secured the employment of our 100+ employees and are able to move forward with our suppliers who are also struggling at this time,” says Ritty van Straalen, CEO of the ID&T Group.

Financial terms of the partnership have not been disclosed but it has been revealed that the founders and senior management of the ID&T Group have become shareholders in Superstruct.

Providence Equity-backed Superstruct produces a number of major festivals across Europe including Sziget, Elrow, Parookaville, Wacken Open Air, Boardmasters, Sonar and the Dutch festival Zwarte Cross – the company’s first acquisition since the onset of the pandemic in March 2020.

ID&T’s portfolio includes Mysteryland, Defqon.1, Awakenings, and Milkshake – all of which have been cancelled two years in a row due to restrictions.

It is also the parent company of organisations such as Q-dance, ID&T Events, B2S, Monumental (Awakenings), Art of Dance, Platinum Agency, and Headliner Entertainment.

“ID&T is a significant milestone for Superstruct and reflects our deep conviction in the value of experience-focused festivals”

James Barton, chairman of Superstruct Entertainment: “We are very excited to join forces with ID&T, a business that I have long admired. Our partnership with ID&T is a very significant milestone for Superstruct and reflects our deep conviction in the value of experience-focused live music festivals and our excitement about the significant joint growth opportunities that lie ahead as live events return.”

The companies say the deal will provide great opportunities in sharing knowledge and creating synergies between the companies to further improve the fan experience at their festivals.

Ritty van Straalen, CEO of the ID&T Group adds: “ID&T will celebrate its 30th anniversary in 2022. This partnership is an important strategic step in the development of our company, which we already embarked upon in 2019, pre-covid, and was ultimately delayed by 1.5 years.

“The past 19 months have been very tough for us and the entire event industry, but we are excited to see that Superstruct has been able to look through the current environment, recognising the combined potential of these two world-class companies.

“The international live events industry is increasingly consolidating and Superstruct has developed itself into a high quality, market-leading powerhouse in our industry. We are happy to be part of such an experienced group and strongly believe we can reinforce each other in many ways.”

 


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Ticketmaster Switzerland partners with Samsung Hall

Ticketmaster Switzerland has signed a deal with Samsung Hall, the renowned 5,000-capacity venue located in Dübendorf, Zurich.

Since opening in January 2017, the hall has put on performances from the likes of Halsey, Avril Lavigne, The 1975 and Biffy Clyro, and earned the Swiss Location Award for the top indoor event venue in Switzerland.

As the hall’s ticketing partner, Ticketmaster Switzerland will oversee every step of the fan journey with leading ticketing solutions and digital technology.

“We are pleased to announce this new partnership with Ticketmaster, one that will provide clear benefits for us and our customers,” says Anke Stephan, CEO of Samsung Hall.

Ticketmaster Switzerland will oversee every step of the fan journey with leading ticketing solutions and digital technology

“In choosing the team at Ticketmaster and their innovative products and services, we are more than satisfied that we’ve taken a significant step in the right direction to ensure our future success.”

George Egloff, MD Ticketmaster Switzerland, says: “The team and I are thrilled to join forces with Samsung Hall and support the wide variety of events held there, from club events right through to concerts with some of the finest local and international artists. We have the expertise, experience, and leading technology, but most importantly share Samsung Hall’s fan-first focus.”

The Live Nation-owned ticketer officially launched its Swiss operation in 2017 via a strategic partnership with local company Tixtec.

The company said it sees Switzerland as a “key market with a growing live entertainment business and significant venues”.

 


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TicketSwap expands network with Portugal’s Boom

Amsterdam-based resale platform TicketSwap has announced a partnership with long-running festival, Boom.

The partnership includes integration with their ticketing company Weezevent, which allows TicketSwap to void a sold ticket and instead issue new tickets to buyers.

This Secure Swap integration ensures that fans can buy and sell quickly and easily, while providing visibility to the festival organiser.

The partnership with Boom marks TicketSwap’s first foray into Portugal and follows recent launches in Italy and Brazil.

“It’s great to have such a prominent partner for Portugal as we continue on our mission to be the experience platform that every fan loves”

“We are delighted to be working with Boom Festival,” says TicketSwap CEO Hans Ober. “The event is spectacular and people travel from all over the world to be there. We are very pleased to provide a safe and transparent way for fans to sell their tickets at a fair price.”

“TicketSwap have been expanding at a pace. We have set up an office in Brazil, launched in Italy, and we’re hiring our first local staff in the UK, Sweden, and Germany. It’s great to have such a prominent partner for Portugal as we continue on our mission to be the experience platform that every fan loves.”

The 25th edition of Boom festival will take place on 22–29th June 2022.

The event, which takes place every two years, has been ‘exceptionally popular’ on TicketSwap, with nearly 4,000 people registering for tickets and almost 500 tickets sold in the first three days.

 


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UTA names agent Cheryl Paglierani as partner

UTA has named agent Cheryl Paglierani as a partner, along with 18 other agents across 14 divisions, marking the company’s largest class to date.

Paglierani, who has been at the company for over four years, working from its Beverly Hills base, is the only music agent in this partner class.

At UTA, she specialises in hip-hop contemporary clients, working with the likes of wunderkind R&B singer Kaash Paige and Post Malone, whom she built up from the release of White Iverson in 2016 to a global superstar.

“These are leaders across our business making substantial contributions to the growth, evolution and resilience of our company,” said UTA co-president David Kramer.

“These individuals are influential leaders not just at UTA but in their fields”

“In their talent and leadership, we see the expanding reach of UTA’s work on behalf of world-class creators and cultural voices. These individuals are influential leaders not just at UTA but in their fields, and our company as a whole will benefit from having their unique and diverse expertise, innovation, and perspectives at the partner table.”

Previously, Paglierani worked at The Agency Group, which was acquired by UTA in 2015. Prior to that, she was an agent at CAA where she booked and signed artists including Chance the Rapper, Iggy Azalea, Hoodie Allen, Travis Scott, K. Michelle, Waka Flocka & B.o.B.

UTA has named a total of 22 new partners in 2020 including Samantha Kirby Yoh, who was recently appointed as co-head of UTA Music. The company’s last partner class was announced in January 2019.


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AEG, ASM Global partner with Cirque du Soleil

Live entertainment powerhouse AEG and venue operator ASM Global have formed a multi-year partnership with Cirque du Soleil Entertainment Group.

The deal brings Cirque du Soleil’s touring shows to AEG and ASM Global venues, which include the 20,000-capacity O2 Arena in London and 4,350-capacity Mercedes Platz in Berlin (AEG), and ASM’s Coca-Cola Arena in Dubai (17,000-cap.), P&J Live in Aberdeen, Scotland (15,000-cap.), Sydney’s ANZ Stadium (83,500-cap.), the SSE Arena, Wembley in London (12,500-cap.) and the in-the-works Gateshead Quays in Newcastle, UK (12,500-cap.).

“Cirque du Soleil Entertainment Group is truly pleased to announce this partnership that promises extensive touring possibilities across the world and more opportunities for current and future fans alike to experience Cirque du Soleil’s one-of-a-kind productions,” says Daniel Lamarre, president and CEO of Cirque du Soleil Entertainment Group.

“We are excited to partner with Cirque du Soleil to bring the very best in live family entertainment to consumers around the world”

“AEG and ASM Global have built a strong portfolio of advanced venues that allow us to push further our artistic creativity and innovative vision to present state-of-the-art creations that have never been seen before. This partnership is part of our greater live entertainment offering.”

AEG president and CEO Dan Beckerman adds: “We are excited to partner with Cirque du Soleil to bring the very best in live family entertainment to consumers around the world. Cirque du Soleil’s iconic shows continue to be in strong demand across the globe and this partnership will bring new immersive entertainment to passionate fans of all generations.”

The result of a mega-merger between AEG’s venue management arm AEG Facilities and Onex-owned SMG, ASM Global operates over 300 facilities worldwide.

 


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CTS goes global with Cohl partnership

CTS Eventim and veteran US concert promoter Michael Cohl have joined forces in a new partnership, as the European live entertainment powerhouse takes on global touring.

Both parties will hold 50% of the shares of the new company, which will be based in New York and headed up by Cohl and Glenn Orsher, CEO of Cohl’s production company S2BN Entertainment.

The deal marks the next step for CTS Eventim’s promoter network Eventim Live, which launched at last year’s International Live Music Conference (ILMC), as the network expands outside of Europe for the first time.

Cohl, a global touring pioneer and former chairman of Live Nation, brings his concert business and connections across North American to the partnership, while CTS will provide full access to its ticketing platforms and Eventim Live network, which now comprises 32 promoters in 13 countries.

CTS Eventim and Michael Cohl have joined forces in a new partnership, as the European live entertainment powerhouse takes on global touring

Known for paving the way for global touring as we know it today, Cohl spent a reported US$60 million on the Rolling Stones’ Steel Wheels Tour in 1989 and went on to promote tours for the likes of Frank Sinatra, Michael Jackson, Pink Floyd, U2, Prince, Stevie Wonder and Barbra Streisand.

Cohl has also lent his hand to theatre, producing Broadway shows including Spider-Man: Turn Off the Dark, Lion King, Spamalot, Rock of Ages, Hairspray, The Producers and Bombay Dreams.

The veteran promoter and producer joined ‘cannabis culture’ brand Civilized Worldwide in 2018 as a board member and investor.

Eventim, which celebrated its 30th anniversary last year, has quietly evolved into a live entertainment powerhouse over the past three decades with CEO Klaus-Peter Schulenberg at its head. In the past year, the company has added numerous promoters to its Eventim Live network and acquired a stake in Fnac Darty’s France Billet.

 


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CTS Eventim partners with O2

Live entertainment behemoth CTS Eventim has entered into a multi-year live entertainment partnership with O2, the core brand of German telecommunications company Telefónica Deutschland.

Under the new deal, customers of O2, which has a long-term partnership with AEG in the UK, will gain access to exclusive pre-sales, free streaming and a brand experience at Eventim-promoted events. O2 will also use Eventim Brand Connect media channels, including newsletters, display ads, banner advertising and social media pages to broadcast its message.

The partnership is designed to run for several years.

“By forging this new partnership between CTS Eventim and O2, we are entering into a long-term strategic partnership,” says Eventim CEO Klaus-Peter Schulenberg.

“We have gained a strong partner in CTS Eventim, one who pursues the same philosophy as ourselves”

“It is a prime example of how we can create great products and unique value for our partners and customers with our combination of many years’ experience in the live events business and our ticketing operations.”

“We have gained a strong partner in CTS Eventim, one who pursues the same philosophy as ourselves, namely to do our best for the best,” comments Wolfgang Metze, chief consumer officer at Telefónica Deutschland. “For O2, these are the customers, for CTS Eventim the concertgoers, and our aim is to draw their attention to our brand by offering fantastic moments.”

Dr Frithjof Pils, vice president live entertainment and international growth and managing director of Eventim Brand Connect, adds that the collaboration is “probably the biggest branding partnership in the German live entertainment industry”.

The deal signals the latest move by O2, the naming rights partner of London’s 20,000-capacity O2 Arena, into the live entertainment space, following its partnership with music-focused virtual reality company MelodyVR in October. It is also the naming partner of most UK venues operated by Academy Music Group (majority owned by Live Nation), including the O2 Academy Brixton, O2 Shepherd’s Bush Empire and O2 Forum Kentish Town.

 


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Live Nation partners with Canadian promoter Evenko

Quebec-based promoter Evenko has entered into a strategic partnership with Live Nation, building on the existing business relationship between the two companies.

The partnership aims to drive and grow entertainment opportunities in Quebec and Atlantic Canada, combining Evenko’s knowledge of the local market with Live Nation’s global reach.

Evenko, which will still operate under the same brand, will continue to oversee all operations of its business, including the promotion of more than 1,500 musical, family and sporting events a year and of festivals including Montreal’s Osheaga Music and Arts Festival (45,000-cap.), EDM festival ÎleSoniq (45,000-cap.) and country music festival Lasso Montréal (65,000-cap.).

The company will also continue to manage and programme venues such as the 21,288-seat Bell Centre, 2,300-capacity Mtelus, 10,000-seat Place Bell and the 753-capacity Corona Theatre.

“This is great news for Evenko and music fans throughout Quebec, who will now enjoy a broader range of concerts and shows”

“This is great news for Evenko and music fans throughout Quebec, who will now enjoy a broader range of concerts and shows, with Montreal becoming a must stop on major international artists’ world tours,” says Jacques Aubé, president and CEO of Evenko.

“This partnership will allow us to benefit from Live Nation’s global promotional strength to promote our festivals and events in Montreal and Quebec, as well as evenko Agency and Spectra Musique artists’ tours outside the province.”

Earlier this year, Live Nation-owned Ticketmaster announced an exclusive ticketing partnership with Evenko parent company Groupe CH, serving as the official primary and resale partner for Evenko venues and festivals.

 


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YouTube partners with TM, Eventbrite, See in UK

Music fans in the UK and Ireland can now discover live concerts tickets on YouTube, following new partnerships with Ticketmaster, See Tickets and Eventbrite.

As of this week, those watching videos on official artists channels will see ticket listings for live music performances throughout the UK and Ireland. By clicking the ‘Tickets’ button, fans can purchase tickets directly from one of YouTube’s ticketing partners.

YouTube’s ticketing integration first launched with Ticketmaster in the United States in 2017, later expanding with Eventbrite in 2018 and rolled out across Canada, Australia and New Zealand.

UK-based See Tickets, which is commonly regarded as the country’s second largest ticketer according to the International Ticketing Yearbook 2019, is the newest addition to the YouTube partnership list.

“As online viewership and engagement continues to grow, we want to help artists keep fans updated and sell more tickets to their live shows”

“At YouTube, we are focused on both making music more accessible to fans and bringing more revenue to artists on the platform, so are delighted to bring our successful ticketing feature to the UK and Ireland,” comments Roz Mansfield, YouTube artist partnerships manager, UK and Ireland.

“As online viewership and engagement continues to grow, we want to help artists keep fans updated and sell more tickets to their live shows. We hope this new feature helps connect fans with not only the global artists they love, but also with breakthrough local talent.”

Paul Everett, head of music at Eventbrite UK says YouTube is a “fantastic addition” to its list of global distribution partners.

“This latest partnership represents an incredible opportunity for our independent organisers across the UK and Ireland, enabling them to integrate their events on our platform with their YouTube artist profiles, and to surface tickets directly to the massive audience engaging with music there,” adds Everrett.

 


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MelodyVR expands user reach with O2 deal

Music virtual reality (VR) company MelodyVR has announced an exclusive UK partnership with mobile operator O2, the title sponsor of the 20,000-capacity O2 Arena in London.

The partnership was unveiled today (Thursday 17 October) as O2 launches its 5G mobile internet. Through the collaboration, users of the mobile network’s ‘5th generation of music’ custom plan will receive 12 months free access to the MelodyVR platform, as well as an Oculus Go VR headset.

The deal with O2, one of the largest mobile networks in the country, with a customer base of 25 million, is part of MelodyVR’s goal to “significantly increase” its audience, according to a press statement.

“O2’s 5th Generation network has the power to enable an entirely new suite of technological advances and experiences that will revolutionise how we all engage with technology,” says MelodyVR CEO Anthony Matchett.

“We look forward to welcoming even more fans to the MelodyVR platform”

“We’re thrilled to be partnering with O2 to deliver incredible music experiences to their customers and we look forward to welcoming even more fans to the MelodyVR platform.”

O2’s chief marketing officer, Nina Bibby, adds: “Partnering with companies like MelodyVR creates a perfect way for O2 customers to enjoy virtual reality like never before – experiencing legendary gigs from around the world, reliving ones they’ve been to and seeing performances they can’t get to.

“At O2, we’ve always been a customer-led business, with a rich heritage in live music, so the opportunity to create unique experiences like this with MelodyVR, that bring customers closer to the things they love, is fantastic.”

Launched in 2018, MelodyVR has a large portfolio of VR shows from the likes of the Streets, Post Malone, Lewis Capaldi, the Chainsmokers, Kiss, Liam Payne, Jamiroquai and Kelly Clarkson.

 


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