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WME forms strategic partnership with Meek Mill

Leading talent agency WME have formed a strategic partnership with rapper, entrepreneur and activist Meek Mill, focusing on the next wave of cultural leaders.

The relationship is part of Meek’s new Culture Currency initiative, which is designed to expand Meek’s business while identifying and supporting his talent network and opening up more opportunities for them within the entertainment, brand and business space.

WME will represent Meek in all areas while working together to identify talent to potentially represent or partner with, and in turn who can benefit from the resources and global reach of the agency.

“This partnership will provide an important pipeline for WME to support future cultural influencers”

“Meek Mill is one of the most influential voices shaping our culture today, whether it be in art, business, or social justice, and his network is equally impactful,” says WME president Ari Greenburg. “This partnership will provide an important pipeline for WME to support future cultural influencers and to provide Meek with another platform to continue building his business.”

“The partnership between WME and Culture Currency is a strategic hybrid structure that will bring resources and opportunities to entertainers,” adds Mill. “I have grown and learned the business in an unorthodox way that is effective through relationships built on talent and creativity.

“As an entertainer, I see us as part of the first generation that truly has influence and connections spread throughout social justice, music, sports, the movie industry, politics, business and the tech world. Taking advantage of this opportunity will allow us to give others the same chance to catch their dreams.”

 


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CTS Eventim to sell tickets in German supermarkets

CTS Eventim is partnering with a discount supermarket chain in Germany to sell event tickets to grocery shoppers.

In collaboration with payment provider epay, Penny markets will enable shoppers to select and purchase tickets sold by Eventim at in-shop service-point machines.

“Consumers can choose their event, book a seat and print out their voucher directly at the machines,” according to a joint statement from the three companies.

“They can use this voucher to pay for the ticket along with the rest of their purchase at the checkout using your preferred payment method. The cash register is connected directly to the technical infrastructure of epay via the cash register interface. The payment service provider has been using this to activate its prepaid and voucher products at Penny for years.”

The partnership will also enable customers to book and pay for tickets online via the Penny Webshop, the Penny Kartenwelt and the Penny Ticket Shop.

Ice skating show Holiday on Ice will be the first event on sale, with Penny offering exclusive, discounted family tickets.

“Now our customers can conveniently buy their next concert visit from us”

“We are very pleased to have gained additional opportunities to reach our customers with our new partner Penny,” says Karsten Elbrecht, vice president of sales, CTS Eventim.

“With this cooperation, we will be able to open up new target groups for a selected offer. At the same time, the cooperation with Penny will now make it even easier for fans to access unforgettable live experiences.”

Marcus Haus, head of marketing at Penny, adds: “For years we have distinguished ourselves among our customers with additional services that make everyday life easier and shopping more attractive.

“Now our customers can conveniently buy their next concert visit from us. Especially with regard to renowned festivals such as Parookaville, we at Penny have proven to be a reliable and strong partner over the years. In this respect, this commitment now fits perfectly and is logical.”

Germany-headquartered Penny draws around six million customers per month to 2,150 branches across the country. The discounter brand also operates in Austria, the Czech Republic, Hungary, Italy and Romania.

 


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Ticketmaster partners with TikTok for in-app purchases

Ticketmaster has teamed up with TikTok to launch an in-app feature that enables users of the short-form video platform to discover events and purchase tickets directly through the app.

The feature will allow creators such as artists, promoters and venues to add destination links to their videos, though the feature will only be available to select creators at first and scaled to more users over time.

Eligible creators can now select the “add link” after tapping and selecting the new Ticketmaster option before posting a video. Creators can then search for any event on Ticketmaster and then select “add to video” to add the link.

Once creators share their video, it will display the event link on the bottom-left to allow viewers to click and purchase tickets via an in-app browser.

The partnership will “empower event organisers and creators to reach ticket buyers in a whole new way”

The feature matches users with events they might be interested in based on their preferences. If users find something they are interested in, they can see if their friends have matched with the same event.

A spokesperson for Live Nation-owned Ticketmaster said the partnership will “empower event organisers and creators to reach ticket buyers in a whole new way”. TikTok has more than one billion monthly active users.

The likes of Demi Lovato, OneRepublic, Usher, Backstreet Boys and WWE have already begun using the feature.

The partnership comes five months after Ticketmaster teamed up with Snapchat to allow users to find live events via the app’s Snap Map feature. It also follows Live Nation partnering with Snapchat for AR experiences at events.

 


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Rock am Ring to be streamed live, free of charge

This year’s edition of Rock am Ring will be streamed live, with fans at home able to watch the broadcast free of charge.

The German festival is set to take place between 3 and 5 June at the Nürburgring, with performances from acts including Green Day, Muse, Volbeat, Placebo, Måneskin and more.

Thanks to a partnership between CTS Eventim and RTL+, fans around the world will be able to watch performances from all 70+ acts without restrictions, via the web browser on RTLplus.de and the app for RTL+ premium users.

With around three million paying subscribers and up to 7.01 million unique users per month, RTL+ is the leading German entertainment service in the streaming market.

“It’s great that we can now share this experience with even more people”

The stream will be produced by Eventim Brand Connect, which is responsible for brand partnerships, media marketing and sponsorships at CTS Eventim.

“We are delighted to have gained an outstanding new media partner in RTL+. After an enforced two-year break, this Rock am Ring festival promises to be extra special. It’s great that we can now share this experience with even more people,” says Dr Frithjof Pils, MD of Eventim Live.

“Our partnership with RTL+ underscores our strategic objective to massively grow Eventim Brand Connect as a business segment in the near future.”

Frauke Neeb, programme director at RTL+: “We are in the process of growing RTL+ into Germany’s largest entertainment platform, where we will also be offering an extensive range of music to stream in the future. We are delighted that this new partnership with Eventim is already giving us the opportunity to offer our customers a live stream of Germany’s largest music festival featuring top acts.”

 


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BST Hyde Park agrees multi-year Vodafone deal

Telecoms giant Vodafone has been installed as the official connectivity partner of BST Hyde Park after sealing a multi-year partnership.

The deal, brokered by AEG Global Partnerships, will see Vodafone use its connectivity and technology capabilities to deliver AR experiences for music fans, while keeping festival-goers connected through the power of its 5G network and onsite activations. Vodafone will also offer customers the opportunity to win tickets to BST Hyde Park through its VeryMe Rewards programme.

Due to the pandemic, the AEG-promoted concert series is returning to London for the first time since 2019 with shows by Elton John (24 June), the Rolling Stones (25 June/3 July), Eagles (26 June), Adele (1-2 July), Pearl Jam (8-9 July) and Duran Duran (10 July).

“2022 will see us unveil a range of exciting partnerships and we are delighted to kick off our return to music as official connectivity partner of BST Hyde Park,” says Vodafone consumer director Max Taylor. “As well as using our connectivity to enhance the festival experience this summer, customers will be able to unlock access to some of the biggest events of the year through our VeryMe Rewards programme.”

“The line-up for this summer is so strong and we know that by partnering with Vodafone, we’ll be enhancing both the artist and fan experience”

Carla Morini, senior director, AEG Presents Global Partnerships, adds: “We’re incredibly excited to welcome Vodafone as an official partner of American Express presents BST Hyde Park. The line-up for this summer is so strong and we know that by partnering with Vodafone, we’ll be enhancing both the artist and fan experience. 2022 is certainly set to be a summer to remember.”

Speaking to IQ last year, King said AEG was excited to reveal a “new look” (and a new sponsor – American Express) for the eighth outing of the festival.

“We will finally have the chance to reveal the new creative presentation of the event with an updated Great Oak Stage and a new look and feel to the creative areas around the site,” he said.

The 65,000-cap festival launched in 2013 and, over the years, has seen performances from acts including the Rolling Stones, Taylor Swift, Bon Jovi, Celine Dion, Robbie Williams, Stevie Wonder, Lionel Richie, the Cure, Black Sabbath, Tom Petty, Eric Clapton, The Killers, Carole King and Barbra Streisand.

 


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Music Venue Trust confirms Twickets partnership

The UK’s Music Venue Trust (MVT) has confirmed a partnership with capped ticket resale marketplace Twickets.

Established in 2011, Twickets works with more than 300 live entertainment partners in the UK including venues, artists, promoters, festivals and ticketing companies.

“We are delighted to become a partner of MVT,” says Twickets founder Richard Davies. “This is a key development for us as it further embeds the business as the legitimate face of resale, working to bring fairness and transparency to event-goers everywhere.

“Our goal is always to improve the ticket buying experience”

“Our goal is always to improve the ticket buying experience, and we look forward to collaborating with all members of MVT to prevent blatant profiteering in the secondary ticket market, which not only harms fans but damages the industry as a whole.”

A charitable organisation, the MVT was founded in January 2014 to help protect, secure and improve music venues in the UK.

Mark Davyd, MVT founder and CEO, adds: “We are really pleased to welcome Twickets as one of MVT’s partners. Their mission to enable fans to resell tickets they can no longer use for the price they paid or less aligns well with MVT’s goals to keep tickets out of the hands of touts and in the hands of genuine grassroots gig going fans. Customers can buy from Twickets with the reassurance that they are supporting grassroots music venues across the UK.”

 


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Shazam integrates Bandsintown for concert discovery

Shazam, the Apple-owned music identification app, is leveraging concert data from Bandsintown to help users across the world discover upcoming concerts. The partnership will enable users to find information and tickets for nearby concerts by ‘Shazaming’ a song or searching for it in the app or on the website.

Users can also launch a Shazam Artist page to explore dates, times and locations of upcoming live shows, tap on any concert to view additional tour information, share show details, and add events to their calendar.

“With the re-emergence of live music, we’re excited to give Shazam users access to concerts”

“Shazam has a long history of innovation in music discovery and connecting artists and fans,” says Oliver Schusser, Apple’s vice president of Apple Music and Beats. “With the re-emergence of live music, we’re excited to give Shazam users access to concerts and bring even more discoverability to artists.”

Fabrice Sergent, managing partner of Bandsintown, adds: “As live music returns, we’re on a mission to help artists get more visibility for their shows. Pent-up demand from fans eager to go back to concerts is being met by an unprecedented level of live shows from artists on tour.”

Bandsintown currently serves over 68 million music fans and 560,000 artists, managers, labels and booking agents. Meanwhile, Shazam counts over 225 million monthly active users, with more than 1 billion song recognitions per month and over 50 billion total since its inception.

Shazam previously partnered with WMG-owned concert discovery platform, Songkick, to integrate gig listings on the platform.

 


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AEG Presents partners with NFT platform Autograph

AEG Presents has announced a multi-year partnership with Web3 firm Autograph, an NFT (non-fungible token) platform co-founded by NFL legend Tom Brady.

The link-up will officially launch at this month’s BUKU Music + Art Project in New Orleans, which will feature acts including Tame Impala, Tyler, The Creator, Alison Wonderland, Baby Keem and Glass Animals from 25-26 March.

Variety reports the BUKU alliance will include a graffiti artist auction featuring eight artists’ works as NFTs. Attendees will also be offered the chance to mint their own NFT festival posters onsite.

“This partnership offers our festival-goers a new, innovative format to commemorate their experiences and create custom NFT collections,” says AEG Global Partnerships MD Andrew Klein. “There is such excitement about BUKU’s return. Autograph will help amplify that special feeling of the festival to a broader community and drive a deeper engagement with the audience.”

“Festival culture creates an opportunity to build and create communities at scale using Web3”

Autograph will also work on similar activations for AEG Presents brands such as Electric Forest, Hangout Music Festival and Firefly.

“Festival culture creates an opportunity to build and curate communities at scale using Web3,” adds Autograph CEO Dillon Rosenblatt. “Our goal is to create an experience that lives digitally and physically to enhance the festival attendees’ overall experience. We are thrilled to kick-off our partnership with AEG Presents through an interactive experience at BUKU defined by celebrating the connection between art and technology.”

AEG’s Coachella Valley Arts & Music Festival recently auctioned 10 lifetime passes to the event as part of a series of NFTs, which saw 10 Coachella lifetime passes sold for a combined $1.5 million (€1.3m).

 


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Insomniac and Unity reveal metaverse partnership

Electric Daisy Carnival (EDC) promoter Insomniac Events has partnered with leading 3D platform Unity on a “brand new, persistent metaverse world”.

The link-up, which promises to create “the next generation of live entertainment”, will focus on expanding dance culture from the physical world to the virtual, teaming Insomniac’s vision and creativity with Unity’s cutting-edge technology.

“It is an honour to be partnered with an incredible company like Unity on this new journey,” says Insomniac founder and CEO Pasquale Rotella. “Our vision is to create a social experience in which everyone is a Headliner – where stories and music unite us in discovery, love and a true sense of belonging.

“Unity is helping us create a world’s first experience for our community as we work together to deliver the next level of what the metaverse can be for entertainment and music.”

“Pasquale and his team are revolutionary and always looking to expand their vision”

Unity’s platform creates and operates interactive, real-time 3D (RT3D) content, allowing creators “to make their imaginations come to life”. The company’s SVP and GM of sports and live entertainment Peter Moore will go into more detail about the partnership and what it means for live music during a talk at South by Southwest (SXSW) in Austin, Texas. this Sunday (13 March), which will also feature a video message from Rotella.

“Partnering with Insomniac Events is a fantastic opportunity for us here at Unity,” adds Moore. “Pasquale and his team are revolutionary and always looking to expand their vision and bring extra value to their community. This partnership is the beginning of a long relationship that we believe will usher in a new level of interactive and immersive experiences within the world of live entertainment.”

Insomniac brought EDC to the metaverse last October, becoming the first-ever music festival hosted in Roblox. Taking place in a virtual space dubbed the Insomniac World Party, it was held concurrently with the physical festival in Las Vegas, Nevada.

 


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Wembley Stadium partners with Oak View Group

Oak View Group (OVG) has been hired by The FA (Football Association) to expand and diversify sponsorship, content and other opportunities at London’s Wembley Stadium.

The new partnership will see OVG work with the existing Wembley team to drive additional sponsorship, commercial and content opportunities for England’s 90,000-cap national stadium, which celebrates its 100th birthday in 2023.

OVG already works with UK venues including the Royal Albert Hall, Ascot Racecourse and Silverstone.

“Wembley Stadium is a global icon, known the world over for hosting some of the most historic moments in sport and live music and we are incredibly proud of its addition to the OVG family,” says OVG CEO Tim Leiweke. “As venue owners and operators, OVG knows the importance of maximising sponsorship opportunities and delivering a year-round calendar of brilliant events. We look forward to what we know will be an innovative and productive partnership working with the topflight team at Wembley Stadium and The FA.”

“This partnership will open up new and exciting sponsorship and content opportunities for Wembley Stadium”

Concerts lined up at the stadium in 2022 include Harry Styles (18-19 June), Ed Sheeran (24-25 & 29-30 June, 1 July), Westlife (6 August) and Coldplay (16-17 & 19-20 August). The venue created a second concert window for the summer of 2022 to meet the “incredible” demand for live shows.

“We’re delighted to partner with Oak View Group, which will open up new and exciting sponsorship and content opportunities for Wembley Stadium,” says Mark Burrows, FA chief operating officer. “We’re very proud to welcome millions of people to our stadium each year for iconic sporting and music events, and this partnership will help us to build on that.”

OVG is also announcing a partnership with the NFL’s Jacksonville Jaguars in the UK. The NFL has confirmed the Jaguars will return to Wembley Stadium for a home game in the 2022 season, marking the team’s eighth appearance at the venue. OVG will be working with the Jaguars directly to develop UK-based commercial opportunities.

 


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