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DEAG forms partnership with Black Mamba

Deutsche Entertainment (DEAG) has formed a cooperation with Black Mamba Event & Marketing, organiser of longstanding electronic music festival Sputnik Spring Break.

The Pouch-based festival has been taking place since 2008 and is now one of the largest festivals in eastern Germany with around 30,000 visitors every year.

The 2024 edition of the festival was completely sold out, with headline performances from Cro, Scooter, Nina Chuba, Tream and Timmy Trumpet.

According to DEAG “comprehensive synergy effects with the Group, in terms of production and infrastructure as well as artist acquisition, will lead to continuous margin improvements”.

The firm claims to be the leading producer of EDM/Techno/Urban festivals in Germany, with a stable of events that includes Airbeat One, MAYDAY, NATURE ONE, Indian Spirit, Syndicate, Ruhr in Love, Toxicator and the Kessel Festival in Stuttgart. The new partnership sees DEAG accelerate its growth in this market.

“We have successfully and profitably implemented our growth strategy in the EDM festival segment since 2019”

The German domestic market leads the ranking of monthly Electronic Music listeners with 369 million, ahead of the United States. Electronic Music outperformed other genres such as Rock, Latin and Hip-Hop in terms of growth in online consumption and recorded the strongest growth worldwide in 2023, according to the IMS Business Report 2024.

“We have successfully and profitably implemented our growth strategy in the EDM festival segment since 2019,” says Detlef Kornett, Group CEO of DEAG. “The cooperation with Rico Tietze will enable us to leverage synergies throughout the Group and in various projects beyond Sputnik. This is the next big step for us at DEAG to strengthen our leading role in this segment.”

Rico Tietze, managing director of Black Mamba event & marketing, adds: “We are delighted to have found a strong cooperation partner in our segment in DEAG. Together, we will continuously improve our festival for our guests and use the network within the Group featuring other strong festivals and the experienced team for further expansion.”

DEAG organising more than 30 one-day and multi-day festival events of all music genres in its core markets of Germany, the UK, Switzerland, Spain and Ireland, attracting over 800,000 visitors each year.

Last week, the Berlin-headquartered firm spun off its hip-hop booking division into a standalone brand called District Live.

 


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Ticketmaster secures Hackney Church partnership

Ticketmaster has been announced as the exclusive ticket partner of London’s Hackney Church.

The new partnership will leverage the ticketing company’s Ticketmaster Local discoverability feature to level up the 1,800-cap venue’s marketing efforts and expand the reach of Hackney Church’s events to a wider audience.

“Hackney Church is an iconic venue, a cornerstone of East London’s culture and community,” says Tim Goom, Ticketmaster’s client development director, music. “We look forward to bringing our ticketing expertise to elevate the fan experience and keep pushing the venue’s mission of creativity and connection.”

Artists booked to play the venue include John Grant, Real Estate and MONO. It will also host a special 50th anniversary celebration of Radio City by Big Star on 31 October. The event will feature the Memphis Band’s sole surviving member Jody Stephens, who will perform the album in full, joined by musicians including REM’s Mike Mills, Jon Auer of The Posies, Pat Sansone of Wilco and Chris Stamey of The dB’s.

“We are proud to partner with Ticketmaster and their mission to support local venues”

“Despite the ongoing economic challenges of running a venue of our size, we are looking ahead with confidence that we will be able continue to deliver high quality events and positively impact the local community in Hackney,” says Thando Zulu, Hackney Church’s experiences director.

Launched in 2023, Ticketmaster Local is designed to encourage people to get out and support their grassroots and local venues by enabling them to easily discover live events taking place nearby. The initiative allows fans to check out what events are happening specifically in their neighbourhood via an interactive map based on location, a newsletter and a dedicated social media channel.

“We are proud to partner with Ticketmaster and their mission to support local venues,” adds Zulu. “It is an exciting step on our continued journey of being a ‘Cathedral of Creativity.’”

Hackney Church, which was previously partnered with Dice, has hosted intimate shows by acts such as Coldplay, Ed Sheeran, Biffy Clyro, Robbie Williams, Sampha, Joy Crookes, Dermot Kennedy and Lianne La Havas.

 


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AXS takes over NEC Group’s The Ticket Factory

AEG-owned ticketing firm AXS is taking over the ticketing operations previously handled by NEC Group’s internal ticketing arm, The Ticket Factory.

As part of the deal, AXS will now provide its ticketing services to NEC Group’s venues, the Resorts World Arena (cap. 15,685) and Utilita Arena Birmingham (15,800).

In addition, AXS will establish a ticketing hub in Birmingham adjacent to the NEC Campus, and all existing employee roles within The Ticket Factory at the NEC Group will become part of the firm.

“We want to make every customer’s experience brilliant, from the moment they think about buying a ticket, to the experience they have at our venues, and every interaction beyond,” says NEC Group CEO Mel Smith, who last year succeeded Paul Thandi.

“The AXS platform opens new and exciting opportunities for us to connect with customers and enhance their journey with us. We are delighted AXS has chosen to establish a centre of ticketing operations in Birmingham and look forward to a long-term partnership for the benefit of customers and the community.”

“The AXS platform opens new and exciting opportunities for us to connect with customers and enhance their journey with us”

Bryan Perez, CEO, AXS, adds: “We have long admired the NEC Group and The Ticket Factory and are therefore thrilled to welcome them into the AXS family. We share their vision for transforming the entire customer journey for fans at Resorts World Arena and Utilita Arena Birmingham and look forward to deploying our industry-leading AXS Mobile ID for fans and Apex platform for arenas to meet that goal. We are also excited to establish another base of operations in the West Midlands that will help grow and service our partners throughout the UK.”

AXS is the ticketing partner for more than 500 venues, sports teams and event organisers across North America, Europe, Asia, Australia, and New Zealand. With offices in London and Manchester, the global ticketing firm’s clients include USGA, Red Rocks Amphitheatre, Crypto.com Arena, Coachella, Stagecoach, Stockholm Live, The O2, and B. League (Japan).

In the past fortnight, AXS has acquired a majority stake in event tech firm WRSTBND and secured a partnership with TikTok on an in-app ticketing feature.

AXS’s parent company AEG was reportedly interested in acquiring Vivendi-owned See Tickets but the UK-headquartered ticketing company was snapped up by CTS Eventim earlier this month.

 


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TikTok announces AXS ticketing partnership

TikTok has partnered with AXS to offer fans a new way to discover and buy tickets to live events.

The in-app ticketing feature enables Certified Artists on TikTok to promote their live dates to new and existing fans globally on the platform by allowing them to add their AXS event links to their videos before publishing.

The feature, which sees AXS become the second major ticketing firm to team with TikTok, will initially go live in the US, UK, Sweden and Australia, with other markets to follow.

“TikTok’s partnership with AXS allows us to connect millions of users with legendary artists, venues, and festivals, and allows artists to promote their live dates and reach their audience in a whole new way,” says TikTok’s global music partnership development lead Michael Kümmerle. “We are very excited to start this journey with AXS and look forward to supporting the further growth of ticketing on TikTok in the future.”

“The partnership will provide seamless ticket-buying access to some of the world’s most iconic venues, festivals, and tours”

TikTok is now an official discovery partner in the AXS Anywhere programme, joining the likes of Spotify, Bandsintown and others. AXS Anywhere allows venues, artists and partners to drive additional sales and revenue by reaching fans where they discover events with targeted ticket offers and experiences.

“TikTok has become one of the most important global platforms for music content attracting an incredible community of artists and fans.” adds AXS chief strategy officer Marc Ruxin. “By combining the reach and influence of TikTok artists with AXS’ global ticketing platform, the partnership will provide seamless ticket-buying access to some of the world’s most iconic venues, festivals, and tours. This is the perfect example of discovery-driven content and commerce for music fans.”

The move comes after TikTok expanded its ticketing partnership with Ticketmaster last year to more than 20 new markets following the launch of the link-up in the US in 2022.

 


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TicketPlan partners with Eventim UK

Ticket insurance and protection operation, TicketPlan, has partnered with Eventim UK to provide refund protection solutions to customers purchasing tickets via the Eventim.co.uk platform.

Announcing the deal, TicketPlan relationship and development director, Ben Bray, says, “We are naturally delighted to partner with Eventim UK to provide our first in class, refund protection services to fans booking tickets via Eventim.co.uk. The Eventim name is synonymous with being a trusted, market leader in ticketing services and live entertainment internationally, and we are very excited to be working with such a world-renowned brand.”

Eventim UK managing director, Martin Fitzgerald, adds, “Ticketplan were the first and natural choice for Eventim UK. We’re excited to be working with such a trusted brand and we know that our customers will benefit from their product and services.”

“Ticketplan were the first and natural choice for Eventim UK”

Established in 1999, TicketPlan is celebrating its 25th year of enabling ticketing companies, sports organisations, venues, attractions and events to provide an added value service to ticket buyers, and to develop a new and valuable incremental source of revenue.

For the fans, TicketPlan provides protection against their inability to attend pre-booked events and attractions due to specified unforeseen circumstances such as accidents, sickness (including Covid19), breakdown of transport, bereavements, and many others.

An ever-increasing number of organisations in the UK, Europe, and North America now trust TicketPlan to provide their ticket insurance and protection facilities. Among the companies that work with TicketPlan are See Tickets, Skiddle, Kaboodle, and Eventfrog, to name but a few.

 


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AEG Presents secures LIV Golf concert partnership

AEG Presents has announced an exclusive multi-year partnership with professional golf tour LIV Golf.

The arrangement will see AEG and its Concerts West subsidiary book acts and produce live concerts for LIV Golf events around the world.

From this spring, AEG Presents/Concerts West will book musical acts and execute concert production for LIV Golf tournaments around the globe, including talent booking, artist management, show and venue planning, creative development and technical production.

“We couldn’t be more thrilled to join forces with LIV Golf to bring world-class entertainment to this exciting new golf league,” says Mark Norman, SVP of global touring at Concerts West. “This felt like such a natural fit for us, and to sit right at the intersection of sports and music will enable us to super serve an audience that’s looking for an elevated experience at LIV Golf events and tournaments.”

“Through this partnership, the league’s fan-friendly tournament experiences and ‘Golf, But Louder’ ethos will reach new levels of excitement”

Artists including Zac Brown Band, Tiësto, Nelly, Sebastián Yatra and Alesso have performed for LIV Golf fans since the launch of the LIV Golf Invitational Series in 2022.

“LIV Golf is proud to partner with AEG Presents, one of the biggest live entertainment companies in the world,” adds LIV Golf Commissioner and CEO Greg Norman. “Global leaders in sports, entertainment and technology are embracing LIV Golf and recognising how our game-changing league is connecting the sport with new audiences. Through this partnership, the league’s fan-friendly tournament experiences and ‘Golf, But Louder’ ethos will reach new levels of excitement as we deliver even more value for fans in 2024 and beyond.”

The breakaway golf circuit, which is owned and operated by LIV Golf Investments and is financed by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia, kicked off its 2024 season on 2-4 February with LIV Golf Mayakoba at El Camaleon Golf Course in Mexico, featuring a live performance by The Chainsmokers.

LIV Golf Las Vegas featured Gryffin, who also performed at LIV Golf Hong Kong in early March. The season’s global schedule returns to the US with LIV Golf Miami from 5-7 April, which will feature a live concert by Akon.

Last week, AEG announced it has entered into a “historic” partnership with US-based Latin music promoter Cárdenas Marketing Network (CMN), designed to create “the world leader in live Latin music”.

 


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Uber and AEG Europe seal Berlin venue partnership

Uber and AEG Europe have inked the largest naming rights partnership in Germany.

The companies have agreed a long-term deal for AEG’s two venues in Berlin-Friedrichshain, as well as the surrounding entertainment district.

From 22 March, Berlin’s Mercedes-Benz Arena and Verti Music Hall will be renamed Uber Arena and Uber Eats Music Hall, respectively – alongside the adjacent restaurants, cinema and bowling alley that make up Uber Platz (currently Mercedes Platz) – in a first-of-its-kind deal in the market.

“In Uber we have gained an innovative, globally renowned brand, who like AEG Europe, are passionate about creating a best-in-class customer journey and guest experience,” says Paul Samuels, EVP for AEG Global Partnerships. “We are thrilled to be collaborating with Uber and look forward to opening the doors of the Uber Arena and Uber Eats Music Hall for the first time in an official capacity on 22 March, yet also extend our appreciation to Mercedes-Benz and Verti, whom Uber succeeds as naming rights partner, for their collaboration over the past eight and six years respectively.”

“This one-of-a-kind investment is a big testament to our commitment to German cities and in particular to Berlin’s art, culture and sports scene”

Attracting 1.5 million visitors a year, the Uber Arena (cap. 17,000) opened in 2008 and was recently ranked the second highest-grossing arena in the world. The neighbouring Arthur Award-nominated 4,350-capacity Verti Music Hall, meanwhile, launched in 2018.

“We couldn’t hope for a better way to celebrate Uber’s 10th anniversary in Germany,” adds Uber Germany head Christoph Weigler. “This one-of-a-kind investment is a big testament to our commitment to German cities and in particular to Berlin’s art, culture and sports scene.”

The Mercedes-Benz brand will be staying on board as a partner of the Uber Arena in a more general capacity. While specific plans will be announced in the coming months, Uber – in close partnership with AEG Europe – is aiming to elevate guest experience at all levels, from transport arrival and departure, as well as bringing innovative new food and beverage ordering options to events.

 


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Live Nation partners with K-pop label JYP Entertainment

Live Nation has signed a multi-year global strategic partnership with K-pop label JYP Entertainment.

Under the deal, Live Nation will produce tours for established JYP artists including TWICE, Stray Kids, iTZY, Xdinary Heroes (XH) and NMIXX as well as emerging talent.

The new partnership formalises and advances the companies’ existing relationship while also expanding the global reach of JYP artists.

The new partnership formalises and advances the companies’ existing relationship

The firms have collaborated on tours for artists including TWICE, who became the first K-pop girl group to headline both NFL and MLB stadiums when they played Sofi Stadium in LA and MetLife Stadium in New York earlier this year, according to a press release.

The group is in the midst of its fifth and largest world tour to date, READY TO BE, on which they are slated to play 44 shows across 25 cities globally.

Elsewhere, the companies teamed up for Stray Kids’ second world tour, MANIAC, which included 42 shows in 18 cities in North America and Asia.

South Korea-based JYP says it is currently focused on broadening its global reach. In June, the label announced an expansion of its strategic worldwide partnership with Republic Records and Imperial to cover JYP’s entire roster. The partnership now includes global distribution of artists and catalogues, A&R, marketing and business development.

 


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Oak View Group expands into the Middle East

Oak View Group (OVG) is expanding into the Middle East through a joint venture with newly established event management and venue operator, Ethara.

Ethara launched earlier this year following the merger of state-owned promoter Flash Entertainment and Abu Dhabi Motorsports Management (ADMM).

The new company promotes events such as the Formula 1 Etihad Airways Abu Dhabi Grand Prix and Yasalam After-Race Concerts, and operates venues in the United Arab Emirates, such as Etihad Arena, Etihad Park, Yas Marina Circuit and Yas Conference Centre.

With offices in Abu Dhabi, Dubai, and Riyadh, Ethara will “provide detailed knowledge of the local markets, enabling OVG and Ethara to explore significant growth opportunities together across the Middle East”.

The launch of the partnership follows OVG’s recent acquisition of leading British venue caterer Rhubarb Hospitality Collection (RHC).

The new JV will see both the RHC and Ethara working closely together to improve the fan experience by delivering exceptional food, beverage, and hospitality services at live entertainment venues across the Middle East, including in the UAE, Bahrain, Oman, Qatar, and Saudi Arabia.

“The pace of change in the region makes [the Middle East] one of the most exciting places in the world to operate in right now”

“The Middle East is home to some of the world’s fastest-growing economies and live entertainment markets, so our new offering in the region is a natural step for OVG to take,” says Tim Leiweke, CEO, OVG.

“The pace of change in the region, with major global events like the Dubai Expo and Qatar World Cup, makes it one of the most exciting places in the world to operate in right now. We are confident that working with our partner Ethara, OVG will emulate our success across North America and Europe in the Middle East.”

Saif Rashid Al Noaimi, CEO, Ethara, adds: “It is a proud moment to announce this joint venture with our new partner, OVG as we continue to expand our capabilities and impact across the region as the leading event management and venue operator in the Middle East. The significant growth in our region now includes regularly hosting the world’s biggest events. There is increasing demand for world-class venues with first-class hospitality to serve these events and provide unforgettable experiences for fans. This partnership with OVG will allow us to continue to innovate in this space and continue to bring exciting new events and opportunities to the market.”

Last week, OVG announced a partnership with Madison Square Garden Entertainment and its sister company Sphere Entertainment on a new entity, called Crown Properties Collection, which will manage their sports and entertainment brand partnerships.

OVG owns 11 major new arenas either open or under development including Climate Pledge Arena at Seattle Center, UBS Arena in Belmont Park, New York, and Moody Center in Austin, Texas, and Acrisure Arena in Palm Springs, California, as well as the Co-op Live development in Manchester, UK.

 


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All Things Live buys Dutch festival promoter

Nordic live entertainment giant All Things Live is expanding in the Netherlands with a majority stake in festival promoter Loveland Events.

Established in 1995, the Amsterdam-based organiser has launched several renowned dance festivals that draw over 150,000 visitors annually.

The company’s stable of events includes Loveland Festival, 909 Festival, Music On Festival and Loveland Orange Festival, as well as several ADE (Amsterdam Dance Event) events.

The addition of Loveland expands All Thing Live’s existing festival portfolio throughout Europe as well as its footprint in the Netherlands which already includes Concert at Sea, HIER Festival, In Het Volkspark and Agents After All.

Kim Worsøe, member of the executive board of All Things Live Group, says: “Marnix and his team have built fantastic festivals over the years, and we are excited to welcome Loveland to the All Things Live family and our growing festival business fueled by passion for great live events and love for music.”

“By combining powers, we get the chance to learn from a variety of festival entrepreneurs in [ATL’s] extensive portfolio”

Marnix Bal, founder and CEO of Loveland, adds: “We believe that Loveland Events and All Things Live is a perfect fit that comes at the right time. After producing events for over 25 years, the partnership offers the unique opportunity to do better events for the city of Amsterdam and its residents. By combining powers, we get the chance to learn from a variety of festival entrepreneurs that make up the extensive portfolio of All Things Live and incorporate best practices in our own events.”

All Things Live was established in December 2018 following Waterland Private Equity’s acquisition of leading Nordic live entertainment companies in Denmark, Norway and Sweden. The partnership has since expanded into Finland, Belgium, the Netherlands, Italy and the Middle East.

The company represents 522 local artists on exclusive contracts, arranges 17 festivals, promotes 8,200 local and international events with more than 2,100,000 tickets sold per year and continues to grow its current portfolio of 35 corporate partnerships.

All Things Live has promoted artists including Justin Bieber, The Rolling Stones, Rammstein, Green Day and Eminem.

 


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