The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy

Prime Social, Paradigm’s Paul Morris plot blockchain-powered fest

EDM producer 3lau, blockchain entertainment platform SingularDTV and independent promoter Prime Social Group have announced Our Music Festival (OMF), billed as the world’s first “blockchain-powered festival network”.

The debut OMF event will take place at San Francisco’s Civic Center Plaza (25,000-cap.) on 20 October, with DJ Zedd headlining and more hip-hop and dance music acts to be announced in the coming weeks.

The OMF team also includes digital marketing firm CrowdWaves, with AM Only founder and Paradigm partner Paul Morris, as well as major agents Lee Anderson (Paradigm), Hunter Williams (CAA), Sam Hunt (Paradigm) and Phil Quist (CAA), as strategic advisors.

The partners say, after “exploring the potential synergies between blockchain technology and the festival business”, they intend to use the Ethereum to combat ticket counterfeiting, touting and “dozens of other inefficiencies that plague the industry”

Future editions of OMF will see fans earning cryptocurrencies simply by participating in the festival, with OMF Tokens – of which there is a total supply of 1m – redeemable for tickets, VIP upgrades, exclusive access, merchandise, food, beverages and more.

“OMF will revolutionise the live events business in a major way”

In the long term, according to a statement, token holders will be able to “influence festivals themselves, from line-up to location”. The OMF Token will eventually be available publicly, and the team is seeking partnerships with festivals and artists around the world.

OMF CEO Justin Blau (3lau) comments: “The blockchain space is littered with promises that lack real-world application. We’re throwing our first event this year to show our commitment to inciting change. While it will take time for OMF to reach its full potential, our team has studied blockchain-layered applications and legal compliance for years to facilitate realistic steps toward decentralisation.”

“With over 900 concerts and 50+ festivals produced in our career at PSG, we’ve learned all the positives of this amazing industry,” adds Prime Social Group’s founder and co-CEO, Adam Lynn. “We’ve also found some room for improvements, and with the team of incredible partners and technology experts we are going to break down some barriers that we never would’ve thought had been possible.

“OMF will revolutionise the live events business in a major way and I am ecstatic to be part of the team leading the charge.”


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.