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All Things Live promotes Norway’s biggest-ever gig

All Things Live has smashed the attendance record for a concert on Norwegian soil, hosting 60,000 fans at a Rammstein show.

The event took place on Sunday 24 June at Bjerke Travbane in Oslo and was the first-ever concert held at the horse racing track.

The previous attendance record was set by All Things Live subsidiary Atomic Soul with Eminem’s 2018 performance at Oslo Sommertid festival.

The rapper drew around 55,000 fans to the capital’s Voldsløkka sports stadium after tickets sold out in just six minutes.

Commenting on the Rammstein show, All Things Live Norway promoter Mark Vaughan says: “Bjerke Travbane was a fantastic venue to present this massive show. It doesn’t come any bigger than Rammstein and both band and crew were extremely happy after the show.”

All Things Live Norway has secured an exclusive agreement with Bjerke Travbane going forward, which will be the largest capacity arena in Norway.

“We have worked and invested a lot to make this venue compatible for the biggest artists in the world, now we have proved it works and we are looking forward to bringing stadium artists to Norway going forwards!” says Peer Osmundsvaag, All Things Live Norway.

“We are looking forward to bringing stadium artists to Norway going forwards”

News of the record-breaking concert comes as All Things Live announces yet another acquisition.

The private-equity-backed live entertainment group has sealed the deal with Stageway, a leading Norwegian live entertainment group that deals in artist management, booking and promoting.

The Bergen-based group’s activities are conducted via three companies: Stageway Talent, Komon Stageway and Stageway Teater.

Stageway Talent provides booking and promotion services across genres for a roster of more than 30 artists; Komon-Stageway delivers turnkey event solutions for large corporate customers and Stageway Teater produces comedy shows and acts as a management service provider for renowned Norwegian comedy duo Ylvis, among others.

Arne Svare, co-founder and CEO of Stageway, says: “We are so pleased to announce that we are joining forces with All Things Live to accelerate our joint business in Norway, the Nordics and beyond in the coming years. We have been part of the bustling live entertainment industry for four decades and known and respected the team behind All Things Live for years. Together, we will strengthen our offering to artists and customers while delivering even greater experiences for the audience.”

Knut Meiner, chairman and senior consultant of Komon-Stageway, adds: “Everyone in our companies have worked hard to build a strong reputation in the Norwegian market. We are absolutely thrilled to become part of a partnership, which is well-respected and shares our aspiration to grow the business based on deep understanding of the local market and a clear focus on bringing great live entertainment and fantastic corporate events to more people.”

“Stageway is a great business with fantastic talent, strong growth prospects and a perfect fit with our existing operations”

The management team and organisation of Stageway will remain unchanged, and existing contracts and customer relationships will not be affected by All Things Live’s acquisition of Stageway Talent, Komon-Stageway and Stageway Teater. In connection with the transaction, the current owners of the three companies become partners and co-owners of All Things Live.

“Stageway is a great business with fantastic talent, strong growth prospects and a perfect fit with our existing operations in All Things Live Norway. We are very pleased to welcome the great people behind Stageway who will contribute greatly to the development of our partnership in Norway and internationally,” says Kim Worsøe, member of the executive board of All Things Live Group.

Completion of the transaction is subject to regulatory approval by the Norwegian Competition Authority. The parties have agreed not to disclose the purchase price.

All Things Live has been on an acquisition spree in the past fortnight, this week enhancing its presence in Belgium with the addition of management company Musickness.

Last week, All Things Live signalled its expansion into the Italian market with the acquisition of promoter and agency Radar Concerti and also recently announced the signing of international management firm Then We Take The World.

All Things Live was established in 2018 as “the new independent market leader in Nordic live entertainment” following Waterland Private Equity’s acquisition of six leading Scandinavian promoters and agencies.

 


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Taylor Swift announces 2020 tour

Taylor Swift will embark on tour once more in summer 2020, with a run of European festival dates, as well as South and North American shows.

The tour announcement comes after the release of Swift’s latest album Lover last month.

The singer kicks off her international tour with a headline slot at one-day Werchter Boutique in Belgium on 20 June, before playing the Waldbühne amphitheatre in Berlin (22,290-cap.), Oslo Sommertid festival in Norway (55,000-cap.), Denmark’s Roskilde festival (70,000-cap.), Open’er in Poland (60,000-cap.), Festival de Nîmes in France (24,000-cap.) and Portugal’s Nos Alive (55,000-cap.).

“I want to go to some places I haven’t been and play festivals. Where we didn’t have festivals, we made some. Introducing, Lover Fest East and West!”

Swift will then cross the Atlantic a show at the 55,000-capacity Allianz Parque in São Paulo, Brazil, ahead of four US shows as part of her newly created Lover Fest. Lover Fest West will take place at Los Angeles’ 100,000-capacity SoFi Stadium, whereas Lover Fest East will be held at Foxborough, Massachusetts’ Gillette Stadium (66,829-cap.).

“I want to perform [Lover] in a way that feels authentic,” writes Swift on Twitter. “I want to go to some places I haven’t been and play festivals. Where we didn’t have festivals, we made some. Introducing, Lover Fest East and West!”

The singer’s 2018 Reputation world tour was the highest-grossing US tour in history, selling over two million tickets for 38 shows for a total of US$266.1 million.

A full list of 2020 tour dates can be found here.

 


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Eminem at Oslo Sommertid is Norway’s biggest-ever show

Hip-hop superstar Eminem smashed Norway’s record books with the biggest concert the country has ever hosted, when Atomic Soul sold out all 55,000 tickets in just six minutes for his 30 June Oslo Sommertid festival show, alongside Pusha T, Royce da 5’9”, OnkiP and Klovner I Kamp.

The promoter used the opportunity to carry out a ‘consequence analysis’ of the event, the results of which should help them, and other event organisers, with licensing applications in the years ahead.

“As part of our daily chores, we have to navigate the political landscape for licensing, park rental and other council-based activities, so we wanted to get an independent analysis done on what a concert actually generates for the city in tourism income,” explains Atomic Soul founder, Peer Osmundsvaag.

“We are extremely proud to have put on the largest event in Norwegian history”

That report, carried out by renowned economist Samfundsøkonomisk analyse, reveals that Eminem’s visit to the capital city generated additional tourism income of 80million kr (€8.2m), through the likes of hotel-room bookings, restaurant business and local transportation, and supported the equivalent of 100 full-time annual jobs.

“We were really surprised by the results of the analysis, but hopefully we can use this report as a tool when it comes to convincing the local authorities about the benefits that live music events can have to the economy and local businesses,” continues Osmundsvaag.

“We are extremely proud to have put on the largest event in Norwegian history and we’re looking forward to doing an even better job in 2019.”

 


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