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Taylor Swift announces 2020 tour

Taylor Swift will embark on tour once more in summer 2020, with a run of European festival dates, as well as South and North American shows.

The tour announcement comes after the release of Swift’s latest album Lover last month.

The singer kicks off her international tour with a headline slot at one-day Werchter Boutique in Belgium on 20 June, before playing the Waldbühne amphitheatre in Berlin (22,290-cap.), Oslo Sommertid festival in Norway (55,000-cap.), Denmark’s Roskilde festival (70,000-cap.), Open’er in Poland (60,000-cap.), Festival de Nîmes in France (24,000-cap.) and Portugal’s Nos Alive (55,000-cap.).

“I want to go to some places I haven’t been and play festivals. Where we didn’t have festivals, we made some. Introducing, Lover Fest East and West!”

Swift will then cross the Atlantic a show at the 55,000-capacity Allianz Parque in São Paulo, Brazil, ahead of four US shows as part of her newly created Lover Fest. Lover Fest West will take place at Los Angeles’ 100,000-capacity SoFi Stadium, whereas Lover Fest East will be held at Foxborough, Massachusetts’ Gillette Stadium (66,829-cap.).

“I want to perform [Lover] in a way that feels authentic,” writes Swift on Twitter. “I want to go to some places I haven’t been and play festivals. Where we didn’t have festivals, we made some. Introducing, Lover Fest East and West!”

The singer’s 2018 Reputation world tour was the highest-grossing US tour in history, selling over two million tickets for 38 shows for a total of US$266.1 million.

A full list of 2020 tour dates can be found here.

 


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Eminem at Oslo Sommertid is Norway’s biggest-ever show

Hip-hop superstar Eminem smashed Norway’s record books with the biggest concert the country has ever hosted, when Atomic Soul sold out all 55,000 tickets in just six minutes for his 30 June Oslo Sommertid festival show, alongside Pusha T, Royce da 5’9”, OnkiP and Klovner I Kamp.

The promoter used the opportunity to carry out a ‘consequence analysis’ of the event, the results of which should help them, and other event organisers, with licensing applications in the years ahead.

“As part of our daily chores, we have to navigate the political landscape for licensing, park rental and other council-based activities, so we wanted to get an independent analysis done on what a concert actually generates for the city in tourism income,” explains Atomic Soul founder, Peer Osmundsvaag.

“We are extremely proud to have put on the largest event in Norwegian history”

That report, carried out by renowned economist Samfundsøkonomisk analyse, reveals that Eminem’s visit to the capital city generated additional tourism income of 80million kr (€8.2m), through the likes of hotel-room bookings, restaurant business and local transportation, and supported the equivalent of 100 full-time annual jobs.

“We were really surprised by the results of the analysis, but hopefully we can use this report as a tool when it comes to convincing the local authorities about the benefits that live music events can have to the economy and local businesses,” continues Osmundsvaag.

“We are extremely proud to have put on the largest event in Norwegian history and we’re looking forward to doing an even better job in 2019.”

 


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