The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy

Ed Sheeran smashes ticket sales record in Denmark

Ed Sheeran has set a new record for ticket sales in Denmark, shifting 160,000 tickets to four shows in the capital city.

The European leg of Sheeran’s + – = ÷ x (‘mathematics’) stadium tour went on sale in September 2021, with 100,000 tickets to the Copenhagen shows selling in approximately 100 minutes. The rest was purchased within just 48 hours.

Promoter smash!bang!pow! and its minority stakeholder, FKP Scorpio, say the ticket sales are “beyond comparison” in Danish music history.

The shows took place between Wednesday and Saturday last week (3–6 August) at Øresundsparken, a new 40,000-capacity outdoor area in Tårnby built by the Copenhagen-based promoter and booking agency.

Xenia Grigat, senior promoter at smash!bang!pow!, says: “I’ve worked with Jon Ollier [agent at One Finiix Live] and Ed Sheeran’s team in Denmark since the first album cycle, from club shows to arenas – first green fields (86,000 tickets in 2019) and now these unbelievable and impressive numbers from Copenhagen.

“smash!bang!pow! executed the shows beyond everyone’s expectations”

“Seeing an artist grow and leave a mark with old and new fans, as Ed Sheeran did over the four shows, is truly extraordinary. A production of this scale has been in preparation for over a year and there’s a big team behind going above and beyond to make this happen, both locally and in the artist team.”

FKP Scorpio CEO Folkert Koopmans congratulates his Danish division on the successful production: “Back in 2018, when we partnered with smash!bang!pow!, we both knew that we wanted to expand the size of the company and the size of their productions.

“We’re only four years in, and that is including a long period with Covid-19. Nonetheless, smash!bang!pow! have more than doubled their office, and they’ve broken the Danish ticket record by far. In addition to that, they executed the shows beyond everyone’s expectations, getting great feedback from audience and press. The whole team should be very proud.”

The European leg of Sheeran’s + – = ÷ x tour continues tomorrow (10 August) in Sweden before visiting Finland, Poland, Austria, Germany and Switzerland.

The last leg kicks off in early 2023 and will see Sheeran return to Australia and New Zealand for the first time in five years.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.