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LN’s Ones To Watch programme expands to Singapore

Live Nation’s global artist discovery platform Ones To Watch is launching in Singapore following its success across Australia, New Zealand, Mainland China and Hong Kong.

First launched in the US in 2017, Ones To Watch is dedicated to introducing new artists and their music to fans via exclusive interviews, playlists, live performances, and other creative music content.

The platform has previously helped kickstart the careers of global acts such as Halsey, Dua Lipa, Lany and Yungblud.

“The launch of Ones To Watch Singapore will play a vital role in launching world-class Singaporean talent onto an international stage”

“The launch of Ones To Watch Singapore will play a vital role in launching world-class Singaporean talent onto an international stage,” says KwangHwa Ngiam, MD of Live Nation Singapore. “The programme provides these emerging artists the opportunity to connect with music fans and leverage Live Nation’s global network to develop their professional careers within the music industry.”

Ones To Watch Singapore will kick off with a live showcase event on 26 September at SCAPE, featuring performances from emerging Southeast Asian talent Soph T (Singapore), J.M3 (Singapore) and Muzza (Malaysia), as part of the All That Matters conference and festival.

The scheme will also continue to work with up-and-coming talents to encourage career growth and fan connection.

 


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Live Nation launches Hong Kong discovery platform

Live Nation is launching its global online artist discovery platform Ones To Watch in Hong Kong.

First launched in the US in 2017, the initiative has also run in Australia, New Zealand and China, and is designed to showcase emerging local talent with the support of Live Nation’s global network.

Ones To Watch introduces new artists to fans globally via exclusive interviews, playlists, live performances and other creative music content, and has helped progress the careers of Halsey, Dua Lipa, Lany and Yungblud, among others.

“The Ones To Watch programme plays an important role in Hong Kong by providing a platform that focuses on the professional development of homegrown acts”

“At Live Nation we are committed to supporting emerging local artists, bringing the best new talent to Hong Kong music fans,” says Live Nation Hong Kong MD Joanna Yuen. “The Ones To Watch programme plays an important role in Hong Kong by providing a platform that focuses on the professional development of homegrown acts, providing them with new audiences and launching them on to an international stage.”

Ones To Watch Hong Kong hosted its first live showcase event at the inaugural 852fes Awaken Festival at the AsiaWorld-Expo from 12-14 August. The collaboration stage featured emerging domestic acts, including Ng Lam Fung, Chanka, Lowa, Cath Wong, Jamie, Michael C and Lil’ Ashes.

Ones To Watch Hong Kong will continue to work with up-and-coming local talent to encourage career growth and fan connection.

 


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Live Nation extends artist discovery platform to Australia

Live Nation has announced the expansion of its global artist discovery platform Ones To Watch to Australia.

Currently live in the US, UK, China and New Zealand, the Ones to Watch platform introduces new artists and their music to fans globally via exclusive interviews, playlists, live performances, and other music content.

The platform has played a part in kickstarting the careers of global stars including Dua Lipa, Halsey, Benee and Yungblud.

Ones to Watch Australia will launch as an interactive digital platform and a live showcase, in collaboration with the government of South Australia’s Music Development Office, and Music SA.

The platform will showcase rising new talent within Australia, including musicians, bands, and producers, who will be provided with support to help launch their careers through Live Nation’s global network.

“By launching the platform in Australia, emerging artists are able to reach both local and global music fans at a fast pace”

The invite-only showcase is set to be held at Adelaide’s Lion Arts Factory on 8 October and will include performances from local acts Colourblind, East AV3 and Teenage Joans.

The night will feature three of South Australia’s 2021 Robert Stigwood Fellowship Recipients, and is taking place as an invitation-only segment of Music SA’s annual industry showcase event, Scouted. Fans will get the chance to win tickets to the event.

The event will be the first in a series of regular quarterly events as part of Ones to Watch, intended to introduce emerging artists to key industry professionals and local fans.

Chris Akavi, Live Nation promoter and Ones to Watch curator, says: “Ones to Watch has played an important part in developing some of today’s biggest breakout stars.

“By launching the platform in Australia, emerging artists are able to reach both local and global music fans at an incredibly fast pace. The Ones to Watch program and Live Nation are proud to be growing a platform that shines a light on up and coming talent and helps them to get on stages across the country.”

The Ones to Watch scheme in neighbouring country New Zealand has delivered four showcase events featuring 13 emerging artists and 45 pieces of ‘unique artist content’ which have reached 8.7 million to date.


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