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Di-rect show in big-screen cinema moves 14,000 tickets

Dutch rock band Di-rect sold more than 14,000 tickets for their latest concert live stream, held at the Omniversum cinema in the Hague last Friday (5 March).

The show, the band’s sixth in the last 12 months, saw Di-rect perform in front of Omniversum’s giant, Imax-style domed screen – which at 840m² is 4,500 times larger than a home television, and wraps halfway around the audience – against the backdrop of immersive light show created by projection-mapping company Mr Beam.

Like previous Di-Rect live streams, tickets for the Omniversum event were sold by GUTS Tickets on a pay-what-you-choose model.

“A band in great shape, a high-quality livestream from a unique location, and the ‘pay-what-you-like’ ticketing defines its success”

“It’s great to see so much enthusiasm for Di-rect’s livestream concerts,” says promoter Agents After All in a statement. “Even though it was their sixth live stream in a year, it was their best sold one to date. The combination of a band in great shape, a high-quality livestream from a unique location, and the ‘pay-what-you-like’ ticketing with GUTS ticketing defines its success, we believe.

“A great compliment to everyone involved and we look forward to the next event on 1 May with the Hague Philharmonic Orchestra.”

Tickets for Di-rect’s seventh live stream, from AFAS Circus Theatre in the Hague, are on sale now via the band’s website. Pay-what-you-like pricing starts from a minimum of €2.

 


This article forms part of IQ’s Covid-19 resource centre – a knowledge hub of essential guidance and updating resources for uncertain times.

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