EDC promoter Insomniac revives Okeechobee fest
Majority Live Nation-owned Insomniac Events is teaming up with Okeechobee Music and Arts Festival (OMF) founder Soundslinger to bring the event back for 2020, following a year’s break.
The multi-genre music and camping festival will to return to its home in Sunshine Grove, Florida, from 5 to 8 March, 2020.
Launched in 2016, Okeechobee attracted around 32,000 visitors annually to see headliners including Kendrick Lamar, Arcade Fire, Robert Plant, Kings of Leon and Skrillex. Despite sold-out editions in 2017 and 2018, Soundslinger announced the 2019 event would not go ahead.
“It’s official! I’m happy to announce that Insomniac will bring the Okeechobee Music & Arts Festival back to Sunshine Grove,” says Insomniac founder and chief executive Pasquale Rotella.
“I’m a big fan of what [Soundslinger founder and DJ] Rechulski and the Okeechobee team have built, and honoured to be able to lead such a unique event and continue the journey,” continues Rotella. “As someone who tries to always put culture first, I recognise how passionate this extraordinary community is, and I’m excited to bring this festival back and make it better than ever.”
The partnership is the second move in Florida in as many months for Insomniac, which recently took control of historic Miami club Space. The promoter launched the Orlando, Florida edition of festival franchise Electric Daisy Carnival (EDC) in 2011.
“I am so excited once again to enter the portal alongside Pasquale Rotella and the Insomniac team,” comments Rechulski. “The best years are ahead of us, and I am certain that together we will continue our beautiful story for many more years to come.”
OMF 2020 will kick off on Tuesday 5 March with a nighttime pre-party. In addition to the festival’s three main stages and Jungle 51 dance party, festivalgoers will have access to immersive art, yoga classes, workshops and artisan vendors, as well as a 24-hour supermarket, all-day food options and other facilities.
Tickets go on sale on the OMF website on Friday 23 August at 10 a.m. (ET), with four-day camping passes starting at US$249 and VIP packages from $649.
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