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Live Nation Spain spearheads industry benefit campaign

Live Nation Spain president Pino Sagliocco has galvanised some of the biggest names in the music, sport and film industries for a benefit campaign supporting the music industry.

Under the umbrella ‘The Carbonería del Siglo XXI’, Universal Music Spain, Sony Music Spain and Warner Music Spain have come together to re-record Beethoven’s ‘Ode to Joy’ with more than 40 artists including Queen’s Brian May.

Renowed tennis star Rafa Nadal and film star Paz Vega are among the celebrities who appear in the video for the song, recorded in the studios of The Art House Records in Miami and produced by Grammy-award winner Julio Reyes Copello.

The stars that participated on the record will come together for a benefit concert

The single and the video were launched at a press conference hosted by the Live Nation Spain president in the Atletico de Madrid stadium last Thursday (15 April).

Following the success of the campaign, the stars that participated on the record will come together for a benefit concert as soon as the current Covid restrictions allows.

Sagliocco formed non-profit cultural association Carbonería del Siglo XXI to support and give voice to a sector especially devastated by the pandemic.

The associaton also comprises members of Es Música and Federación de Música, FPM Entertainment, the Latin Grammys and Lionfish Entertainment.

 


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