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Ticketmaster partners with UK operator SivLive

Ticketmaster UK has formed an exclusive ticketing partnership with SivLive, the operator of the 13,500-capacity FlyDSA Arena Sheffield and other venues in the northeast of England.

The deal will see Ticketmaster introduce digital ticketing into SivLive’s venues, which in addition to FlyDSA Arena, formerly Sheffield Arena, include Sheffield City Hall (2,270-cap.l, Scarborough Spa (570-cap.) and Whitby Pavilion (380-cap.).

“Ticketmaster’s recent work in digital ticketing has been groundbreaking and exceeded expectations, so it is really exciting to partner with them,” comments SivLive head Dominic Stokes.

“This move will give us more control and give fans the best possible experience when entering our venues.”

“Ticketmaster’s recent work in digital ticketing has been groundbreaking and exceeded expectations, so it is really exciting to partner with them”

“It’s an honour to say we will be working with SivLive, further demonstrating our commitment to providing venues with the best possible ticketing technology,” says Ticketmaster UK MD, Andrew Parsons.

“We think mobile-first with everything we do, from how fans discover events through to digital entry and we’re looking forward to bringing that ethos to Sheffield’s most important and busiest venues.”

Ticketmaster has introduced digital ticketing technology at all Academy Music Group venues, including O2 Academy Brixton (5,000-cap.) and O2 Shepherd’s Bush Empire (2,000-cap.) in London, and SMG Europe’s UK venues, now operated by ASM Global. Ticketmaster’s digital tickets were most recently used at festivals Citadel, Lovebox and SW4.

 


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Yamaha vocaloid recreates voice of late singer

Yamaha Corporation has reproduced the voice of legendary Japanese vocalist Hibari Misora, through its trademarked Vocaloid:AI singing synthesis technology.

The public debut of the technology took place on the television programme Bringing Hibari Misora Back with AI, broadcast in Japan on 29 September by the NHK (Japan Broadcasting Corporation).

The NHK-led project used Yamaha’s technology to present a live performance of a new song by Misora, to commemorate the 30th anniversary of her death. A high-definition, 3D video reproduced the singer’s likeness for the rendition.

Vocaloid:AI is an adaptation of Yamaha’s original Vocaloid, released in 2003. The new version uses artificial intelligence to improve the reproduction of tonal changes, taking recordings of artists’ songs and speech as machine learning data.

“This new evolution of singing synthesis technology has illuminated new possibilities in music”

“We believe it was the Yamaha technologies and sensibilities cultivated over 130 years of developing and producing musical instruments and audio equipment which enabled us to successfully capture the essence of her singing,” comments Koichi Morita, general manager of the research and development division of Yamaha Corporation’s technology unit.

“Our cooperation in this project with this new evolution of singing synthesis technology has illuminated new possibilities in music by transcending the barriers of time to dazzle listeners with incredible singing.”

Vocaloids, or singing synthesisers, are being used increasingly across the entertainment industry. Hatsune Miku, a Japanese vocaloid embodied by a hologram of a 16-year-old girl, has sold out venues across the United States and is embarking on a 2020 European tour, playing shows at the O2 Academy Brixton (5,000-cap.) in London, La Villette (6,000-cap.) in Paris, Berlin’s Verti Music Hall (4,350-cap.), the Sant Jordi Club (4,620-cap.) in Spain and Amsterdam’s 17,000-capacity Ziggo Dome.

Artificial intelligence has also been used to recreate living celebrities, with “digital twins” being produced for Chinese girl group SNH48 and celebrity television hosts.

 


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The Streets, Rudimental among MelodyVR new shows

Music virtual reality (VR) company MelodyVR has added five new gigs to its VR collection, with shows by the Streets, Thomas Rhett, Rudimental, Calum Scott and the Horrors.

Following a sold-out comeback tour, the Streets played a run of shows at the O2 Brixton Academy (4,921) in London. The Birmingham band’s frontman Mike Skinner describes the Brixton gig captured on VR as “an absolute mazza”. “You can even follow me jumping into the crowd and see the panic on my tour manager’s face,” says Skinner.

Fans of country singer Thomas Rhett can experience his performance at the 18,900-capacity Honda Centre in Anaheim, California, from the artist’s point of view. “It’s amazing being able to experience the show from this perspective,” comments Rhett.

Drum and bass group Rudimental’s show at Alexandra Palace in London (10,400) is also available on the VR platform, along with a line-up of guests including John Newman, Tom Walker, Jess Glynne and Anne Marie.

“There are a lot of things that excite us about VR,” says Rudimental. “If you are just standing in the crowd you might miss things, but if you are watching in VR you get to see so much more.”

“We can’t wait for all of our fans to experience us in virtual reality – it’s an experience like no other”

Britain’s Got Talent singer songwriter Calum Scott is another addition to MelodyVR’s list of shows, as Scott’s hometown performance at Hull City Hall (1,200-cap.) was filmed for the virtual reality experience.

The final addition is a show by the Horrors at London’s Koko (1,410-cap.). “With the help of MelodyVR we’ve just stood next to ourselves onstage, jumped into the crowd and experienced our London Koko show as our audience – it was insane!” says the Mercury prize nominated band.

“We can’t wait for all of our fans to experience us in virtual reality – it’s an experience like no other.”

MelodyVR, which recently appointed ex-Shazam exec Miles Lewis as chief commercial officer, is the only licensed music VR platform. The company has partnerships across the industry with labels, publishers and venues and has teamed up with artists including Liam Payne, the Chainsmokers and Gorgon City.

The MelodyVR app is available on VR devices Oculus Go and Gear VR across much of western Europe and the United States.

 


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