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Noel Edwards rejoins TTF as commercial director

NEC Group’s the Ticket Factory has appointed Noel Edwards to the role of commercial director.

The hire brings Edwards, who began his career at the then NEC Box Office, back to the company after 15 years. In that time, Edwards has held roles at Songkick, ticketing platform Crowdsurge and event travel and ticketing company Kaboodle.

“I am truly thrilled to be back where it all started for me,” comments Edwards. “It feels very much like a case of returning home but naturally the business is completely unrecognisable to the one I joined as a customer service and sales representative back in 2002.

“I have some fantastic memories of my first spell with the business, including being nominated for [IQ’s] rising star New Bosses award by my peers. Helping to set up and rebrand to the Ticket Factory alongside some talented colleagues was also a highlight of my first stint, and it’s extremely satisfying to see how that brand is flourishing today.”

“I am truly thrilled to be back where it all started for me”

Richard Howle, director of ticketing at the Ticket Factory, adds: “In Noel we know we have appointed someone with vast experience in the ticketing and entertainment industries, with an already strong affinity and connection to both the Ticket Factory and NEC Group.

“It is a fantastic story to have Noel back in the fold and I’m delighted that he is joining us to help grow both our client base and wider commercial offering, shaping the Ticket Factory’s long-term strategy.”

The official box office for the NEC, Arena Birmingham and Resorts World Arena, the Ticket Factory sells around 2.5 million tickets annually and recently launched a brand-new website. According to the International Ticketing Yearbook 2019, the Ticket Factory is one of several successful independent ticketing companies operating in the “incredibly competitive” UK primary ticketing business.

See IQ’s New Bosses 2019, this year’s selection of the industry’s brightest talent under 30, here.


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