Move Concerts co-promotes WWE’s Puerto Rico return
Move Concerts and Noah Assad Presents co-promoted WWE’s first premium live event to be held in Puerto Rico in 15 years, headlined by Bad Bunny.
The show, titled Backlash, took place on 6 May at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan, and marked the largest gate ever for any WWE (World Wrestling Entertainment) event held in Puerto Rico and the largest gate in the history of the Backlash brand.
Bad Bunny, who is managed by Assad, wrestled WWE superstar Damian Priest in the co-main event.
“We have been very proud of our on-going relationship with WWE throughout the region and specially in Puerto Rico” says Fabiano de Queiroz, VP of talent & tours at Miami-headquartered Move Concerts.
“The rich wrestling history and the incredibly strong music scene made for the perfect combination on a historic night”
Organisers confirmed back-to-back sellout nights for WWE’s Backlash (17,944 attendees) and the previous night’s SmackDown TV show (16,896 attendees).
“The rich wrestling history and the incredibly strong music scene made for the perfect combination on a historic night with the best crowd in the world,” adds Alejandro Pabón MD of Move Concerts Puerto Rico.
In addition, Backlash broke merchandise and sponsorship records, as the first-ever WWE event under the expanded partnership with Fanatics overseeing the on-site event retail experience. Sponsorship revenue surpassed any Backlash event in history, breaking last year’s record with a 98% year-on-year increase through partnerships with Netflix’s FUBAR, Mike’s Harder Lemonade, and Xfinity.
Move Concerts is the biggest independent concert promoter in Latin America with offices in Argentina, Brazil, Colombia, Costa Rica, Peru and Puerto Rico.
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